The Vine Podcast

Hosted by Madison Wetherill

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Episodes

227

Latest episode

Dec 2025

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About the show

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

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60 recent

December 16, 2025Episode 22828 min

Your Food Blog Deserves Better: Why Established Bloggers Go Custom

You've built a successful food blog, you're monetized, you're seeing great traffic, and you know this business is worth investing in. But is your website reflecting the level you're operating at? This week, I'm sharing everything about our custom web design package—the full experience for established food bloggers who are ready to take their entire business to the next level. I'll walk you through what's included, who it's for, and the game-changing addition we're making for 2026. In this episode, you'll learn: Who custom web design is really for (and how it's different from our Crafted package) What makes custom different: full collaboration, custom strategy, and everything designed in mockups first The complete breakdown of what's included—from branding foundations to custom blocks What's NEW for 2026: Our strategic category audit (and why this matters SO much for SEO) Why categories are such a big deal and how we're taking this burden off your plate The key difference between "done with you" and "done for you" The full process, timeline, and what to expect when working with us If you've been wondering whether it's time to invest in a fully custom brand and website—or you're curious about the difference between semi-custom and custom—this episode is for you. Every single custom client tells us they wish they hadn't waited. If you're an established blogger ready for your website to match the authority you've already built, this could be the year to make it happen. Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2026: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

December 9, 2025Episode 22720 min

Why Food Bloggers Are Choosing Semi-Custom Design

If your website feels like a carbon copy of every other food blog out there—or worse, you're embarrassed to share it because it doesn't match the quality of your content—this episode is for you. I'm pulling back the curtain on our Crafted package, our semi-custom web design solution that gets you a professional, unique website without the custom price tag or timeline. I'll walk you through exactly what's included, who it's for, and how it solves the most common website problems food bloggers face. In this episode, you'll learn: Why your pre-made theme might be holding you back from growth What makes Crafted different from templates and fully custom designs The exact pages and features included in the package Our 4-5 week process from start to finish The truth about what happens to your traffic and RPMs when you switch themes (spoiler: it's not scary!) Who Crafted is perfect for (and who should wait) If you've been band-aiding your website together with random plugins and workarounds, spending hours trying to make simple changes, or feeling stuck between "this is working" and "this could be so much better"—this episode will show you there's a better way. Ready to stop wasting time on your website and start showcasing your content the way it deserves? Let's dive in! Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2026: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

October 21, 2025Episode 22548 min

Unlearn Everything You Think You Know About Working With Brands with Justin Moore

In this episode: If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable than working through networks alone. He also reveals his framework for turning one-off deals into recurring partnerships and shares why your audience size matters less than you think when positioning yourself to work with brands. About Justin: Justin Moore is a Sponsorship Coach, author, and the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations. Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032. Key points from this episode: Why Your Past Brand Partnership Experiences Might Have Sucked (And Why That Doesn't Matter) The Mindset Shift: You're Not Just a Creator, You're a Consultant Should You Work With Brands That Have Never Done Influencer Marketing? From One-Off Deal to Recurring Partnership: The Strategy The Pricing Question: What Should You Actually Charge? Creative Deal Structures That Turn Into Long-Term Partnerships Why You Need to Follow Up (Even When It Feels Awkward) The Bottom Line Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

July 29, 2025Episode 22044 min

Streamlining Your Photoshoots with Melodee Fiske

In this episode: Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrilled with? Today I'm talking with Melodee Fiske from Pretty Focused, and she's completely changing the game when it comes to food photography for bloggers. You'll learn if you're spending too much time editing photos, overthinking your styling and she'll teach you how to shift your mindset from stressful photoshoots to streamlined. If you've been overthinking your food photography or feeling stuck in a rut, this conversation is going to be so helpful for you. Key points I'll cover in this episode: The Recipe is Always the Hero Simplify Your Styling Approach Master the "Oven to Served" Method Lighting and Composition Trump Styling The Tutorial-Based Photography Mindset Streamline Your Photo Shoot Process Common Angles and When to Use Them The Value is in the Variety Melodee Fiske is a food photography educator and founder of Pretty Focused, where she has helped thousands turn their passion into profitable, work-from-home businesses. As a former teacher and full-time photographer, she built her own dream career and now teaches others how to do the same. They have recently launched a brand-new edition of Pretty Focused and this time, its built specifically for food bloggers. It's designed to help bloggers take better photos of their own recipes using the camera they already have. Whether they just getting started or have been blogging for years, they are going to love hearing how this new program can help them save time, build confidence, and elevate their content. Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

April 23, 2024Episode 19118 min

Is Your Blog Ready for Growth?

In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth? Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control. In this episode: Being ready for comments & email increase Being proactive about site speed & hosting Making your website easy to navigate Having an easy-to-find email opt-in Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

August 11, 202014 min

6 Tips for Writing Better Recipes

As a food blogger, the quality of your recipes can make or break your blog's credibility. This quick episode will walk you through 6 ways to write better recipes and make sure you're producing high quality content! In this episode, we'll cover: how many times to test a recipe how to list ingredients proper formating and punctuation Resources mentioned: Recipe Writer's Handbook (affiliate link)

August 15, 2023Episode 16918 min

3 Things to Help You Write Posts Faster

We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode: Start with an Outline Reuse Parts of Content Isolate Your Writing Tasks Related Episodes: How to Create More Content AI For Food Bloggers How to Manage Your Blog Projects in Asana Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers Food Blogger Support Package

June 24, 2025Episode 2161 hr 1 min

From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day. Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you'll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef. Key Points in this episode: The Great Transition: From Maker to Manager Starting your delegation journey Advanced Delegation: The Art of Intentional Ignorance The philosophy that changes everything Practical tips for daily improvement Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

May 12, 202016 min

What to Work on for Your Blog When you Have Little Time

We are taking a step back to talk about 6 things you can work on when you have limited time to work on your food blog. No matter what the reason is that your time is limited, this post will give you direction and help you to see the big picture and mundane tasks you can focus on when your schedule ebbs and flows. In this episode we're covering: Systems & Processes Learning a New Skill Something you love The tech side of blogging Connecting with your audience Updating old posts Resources mentioned: DIY Website Audit 031: 5 Gutenberg Blocks for Food Bloggers Instagram | Website | Show Notes Web Design for Food Bloggers

December 2, 2025Episode 22624 min

Your 3-Day Brand Transformation: What's New for 2026

In this episode: How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you're nodding your head right now, you're not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn't quite feel right. Here's the thing: your branding isn't just about having a pretty logo. It's about having a clear filter for every decision you make in your business—from the content you create to the platforms you show up on to the products you develop. And when that foundation is shaky? Everything else feels harder than it needs to be. That's exactly why we've updated our branding package for 2026 with some game-changing additions that I'm genuinely excited to share with you. Key points from this episode: The Real Cost of Not Having a Brand Foundation Why We Never Just Design Logos What's Inside: The Strategy Side What's Inside: The Visual Side What's New for 2026 The Process: How It Works Who This Package Is For Your Next Step Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2026: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.