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Rain or Shine | Marketing & Entrepreneurship Podcast

Rain or Shine | Marketing & Entrepreneurship Podcast

Hosted by Kelsey Reidl | Business & Marketing Coach

BusinessEntrepreneurshipMarketingSocietyCulturePersonalJournalsInterviews guests
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Episodes

300

Latest episode

Aug 2026

Language

EN

About the show

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

Listen to episodes

60 recent
August 10, 202645 min

419 Nicole Crone on Motherhood at 40, a Two-Year Fertility Journey, and Rebuilding Business Boundaries

Quick SummaryNicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces.In This EpisodeNicole's go-to rituals for decompressing after an overloaded weekHow she uses Claude and Cowork to organize her to-do list into an Eisenhower MatrixHer lifelong love of learning — human design, astrology, Kabbalah, and yogaThe surprising vision that changed her mind about wanting kidsA two-year fertility journey, including a pregnancy loss, and what it taught her about compassion and timingWhat she wishes she'd known about postpartum boundaries as an entrepreneurNavigating the hardest eight weeks in her business's six-and-a-half-year historyHer personal toolkit for processing hard emotions (solo drives, audiobooks, trusted masterminds)Her philosophy on what to share publicly versus keep private as a personal brandWhy My Aligned Purpose builds yearly themes, challenges, and rewards into its coaching programsKey TakeawaysName what your nervous system needs, and ask for it. Vocalizing a specific need — like a full "duvet day" with zero plans — is more restorative than defaulting to "productive" rest.Trust doesn't mean things happen on your timeline. Nicole's fertility journey taught her that "the universe delivers when you know what you want and why you want it" — but not necessarily on schedule.Take the time off you think you don't need. Plan for real postpartum (or any major life transition) downtime rather than assuming you'll want to keep working — you likely won't, and you'll regret cutting it short.Process alone before you process out loud. Solo time (a drive, a cry, a walk) before bringing a hard situation to trusted people helps you find your own direction before outside opinions can sway it.Build structure your community can buy into. Yearly themes, challenges, and rewards — borrowed straight from a teaching background — deepen engagement and retention in a business or program.Memorable Quotes"It's like it does feel really big right now, but it's not going to feel really big if I decide that it's not gonna take any more of my focus, and energy, and attention.""As Dan Martell says, '80% done by somebody else is 100% awesome.'"Resources MentionedNicole’s Website: myalignedpurpose.comPodcast: My Aligned Purpose PodcastInstagram: @myalignedpurposeKelsey’s Website: KelseyReidl.comKelsey’s Instagram: @KelseyReidlTime as a Tool — Benjamin Hardy10x Is Easier Than 2x — Benjamin HardyWho Not HowHuman Design, astrology, numerology, Kabbalah (as ongoing personal studies)Claude + Cowork (for task organization via the Eisenhower Matrix)Melanie Auld (Vancouver-based jewelry brand, for the annual "word of the year" necklaces)Dan Martell (quoted concept: "80% done by somebody else is 100% awesome")About the GuestNicole Crone is the co-founder of My Aligned Purpose, a coaching and educational company she runs alongside business partner Kayla, and host of the My Aligned Purpose Podcast (600+ episodes). A former junior high and high school teacher, Nicole became a mom at 39 to her son, Cruz, after a two-year fertility journey. Her upcoming book, Aligned CEO Method: How to Stop Trading Time for Money and Have Your Most Profitable Year Yet, releases September 18th.

August 3, 202634 min

418 What Does a Personal Assistant Actually Do? Shayla of Better Than a Bot Explains

Quick Summary:In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits.In This Episode:What a personal assistant actually does (it's not what most people think)The three biggest reasons people don't hire a PA — and why they should reconsiderShayla's three-month onboarding system and how she identifies client pain pointsThe "dead bunnies in the backyard" story and other lessons in setting boundariesThe viral Japanese monkey and what it has to do with entrepreneurshipWhy delegation is the #1 advice Shayla wishes she'd received on day oneHow LinkedIn and word of mouth built her client rosterWhy Shayla's 14-year-old daughter is her biggest reason to keep goingKey Takeaways:A personal assistant handles the personal tasks that drain your time outside of work — so you can be fully present for the things that matter.Hiring help isn't an expense; it's an investment in your sanity, your family, and your future earning potential.Saying yes to the wrong clients or projects doesn't just hurt you — it's also unfair to them. Boundaries protect everyone.Delegation is the fastest path to growth. You don't have to do it all yourself.Building trust takes time. Shayla's three-month trial period is intentional — the best client relationships develop over weeks, not in a single discovery call.Memorable Quotes:"When I started my business, I could finally control my calendar. If my daughter had an award show at school, I didn't have to ask anyone.""It's not an expense. It can actually be seen as an investment in you, in your family, in your sanity.""If it's not a right fit, it's not fair to me or to that client."Resources Mentioned:Shayla’s Website: www.betterthanabot.caShayla’s Instagram: @betterthanabotincKelsey’s Website: www.kelseyreidl.comKelsey’s Instagram: @KelseyReidlPunch the Monkey — the viral Japanese monkey Shayla references (search on Instagram!)IKEA plush monkey (sold out during peak viral fame)About the Guest:Shayla is the founder of Better Than a Bot, a personal assistant service based in Calgary, Alberta. After 15 years in the oil and gas industry, she left corporate life to build a business that gives busy professionals back their most valuable resource: time. She serves clients in Calgary and surrounding areas and is passionate about helping people live less stressed, more intentional lives.

July 27, 202623 min

417 How I Went From Beginner Podcaster to Charging Clients: A Prince Edward County Story

Quick Summary:Recording live from the car en route to a Wave members' event in Prince Edward County, Kelsey reflects on the origin story that started it all — a fully sponsored podcast tour of PEC eight years ago — and unpacks why deciding to stop being a "beginner" changed the trajectory of her business. She also gives an honest, real-time update on prepping for maternity leave.In This Episode:The full story of how a Toronto co-working space event led to a sponsored six-episode podcast series in Prince Edward CountyWhy the word "decide" is about cutting off other options — and how that mindset let her charge money as a beginner podcasterThe concept of "caging yourself" and the subconscious limits we set around time, money, and ambitionAn honest, unfiltered life update on juggling client work, speaking gigs, and a looming mat leaveHow staggered payment plans and SEO/AI visibility made stepping back from the business easierWhy she's choosing to fully pause the podcast rather than "hustle" to pre-record contentKey Takeaways:Getting to the next level often requires a literal decision to stop operating like a beginner — pricing, consistency, and professionalism included.The stories we tell ourselves ("I don't have time," "I'll never...") are self-imposed cages — identifying them is the first step to breaking out.Long time horizons, not quick wins, are where real business and personal growth happen.Staggering client revenue (via 6–12 month payment plans) can make stepping away from a business — for any reason — far less stressful.Consistency, not constant presence, is what builds long-term trust with an audience.Memorable Quotes:On the meaning of commitment: "I'm not gonna hang out in beginner land anymore."On expectations of instant results: "When you stretch the time horizon, success is inevitable."On earning trust: "Consistency breeds trust."Resources Mentioned:Kelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlWave (Kelsey's community for women entrepreneurs)The June Motel — founded by Sarah Slack and business partnerLove Child Social (co-working space, Toronto)Build a New Life blog/program (Prince Edward County business development initiative)Anice Jewelry — founded by BritDrake Devonshire & Frontera Flower Farm (Wave event venues)About the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the WAVE Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

July 20, 202648 min

416 Nervous System Regulation, Intuition & the Art of Human Connection with Sarah McCready of Illuminated Joy

Quick SummarySarah McCready, founder of Illuminated Joy, joins host Kelsey for a rich conversation about what it truly means to operate from a place of peace rather than hustle. From charming the village grump as a five-year-old to building a thriving mentorship business after 20+ years in corporate financial services, Sarah shares the real story behind her business name, why nervous system regulation is the missing piece for most entrepreneurs, and how the simple act of genuine human curiosity can become your most powerful business superpower.In This EpisodeHow Sarah and Kelsey met in a café — and why that moment perfectly captures Sarah's gift for connectionThe origin story of Illuminated Joy, from red light therapy and Reiki to a transformational mentorship for womenWhat "the dark night of the soul" taught Sarah about healing, patterns, and creating a new lifeWhy thinking beyond the five senses is no longer "woo" — and what science now says about nervous system regulationHow hustle culture keeps us stuck in a primal state and disconnected from our intuitionSimple, accessible nature-based practices for entrepreneurs who feel stalled or burned outThe surprising reason most people don't connect others — and how to build this as a skillWhy getting outside (rain or shine!) is one of the most neuroscientifically sound things you can do for your businessKey TakeawaysYour nervous system drives 90% of your reactions. If you're not learning to regulate it, you're unknowingly operating from fear and stress rather than clarity and creativity.Entrepreneurship is the biggest personal development journey you will ever go on. Unresolved wounds, limiting beliefs, and past patterns will surface — and that's actually an invitation to heal.Nature is not optional — it's regulatory. Getting outdoors, breathing fresh air, and moving your body recalibrates your nervous system and literally brings both brain hemispheres online.Genuine connection starts with curiosity about others, not yourself. Shifting the spotlight from yourself to the person in front of you is the foundational practice of meaningful networking.Start with one small thing and do it for a month. Whether it's a daily walk, deep breathing, or attending one event — momentum builds from commitment to consistency.Memorable Quotes"Those that shine the brightest have experienced a lot of dark — and I am no exception to that rule." — Sarah McCready"When we are in that stuck or stalled place, trying to create a whole new habit that hasn't been familiar to you isn't going to fly. Your body and your mind will resist it. The biggest thing you can do is just get out in nature." — Sarah McCready"The only way you can tap into that inner knowing consciously is to give yourself space and silence and time to reflect inward." — Sarah McCreadyResources MentionedInstagram: @illuminatedjoyLinkedIn: Sarah McCreadyFacebook: Sarah McCreadyWebsite: illuminatedjoy.comKelsey’s Website: KelseyReidl.comKelsey’s Instagram: @KelseyReidl3 Easy Techniques to Inner Calm (Free resource from Sarah): https://www.illuminatedjoy.com/3easytechniquestointernalcalmIlluminated Joy Website: illuminatedjoy.comGUSS — Sarah's acronym for God, Universe, Source, Spirit (the language of your inner knowing, however you name it)About Sarah McCreadySarah McCready is the founder of Illuminated Joy, a transformational mentorship practice for women. After 20+ years in corporate financial services and a personal healing journey through what she calls "the dark night of the soul," Sarah combined her early work with red light therapy and Reiki into a powerful six-month, one-to-one mentorship program focused on nervous system regulation, subconscious healing, and authentic connection. She is known for her extraordinary ability to see people, build bridges between them, and help women move from survival mode to a life of purpose, peace, and joy.

July 13, 202643 min

415 How Jen Govier Built HUX: From Gym Embarrassment to a Global Underwear Brand in 19 Countries

Quick SummaryJen Govier is the founder of HUX, a bamboo charcoal underwear brand designed to eliminate camel toe and keep women feeling confident and comfortable. In this conversation, Jen shares the origin story behind HUX — from a mortifying gym mirror moment to a product now sold in 19 countries — and the patient, intentional entrepreneurial journey that made it possible.In This Episode:The gym mirror moment that sparked the idea for HUXWhy Jen spent four years validating and building before launching in 2020How she balanced building a business on evenings and weekends while running private wealth managementThe decision to resign from a six-figure corporate career at 50 — and what happened immediately afterHow organic social media and community-first marketing drove 90% of HUX's growthThe shift from saying yes to everything to being strategic with time and ROILanding GoodLife, F45, The Source, and Trish Stratus — and what made those partnerships workManifestation as a practice: dreaming bigger and taking action despite not knowing the "how"Key Takeaways:One thing a day compounds. Jen turned a gym mishap into a global brand by committing to a single daily action — starting in 2016 and launching in 2020. Time passes anyway; put it to work.Talk about your idea before it's ready. Every major breakthrough — the fashion mentor in Costa Rica, the GoodLife connection, Trish Stratus — came through people who knew what she was building. Keeping an idea private kills the serendipity.Saying yes to everything has a shelf life. Early-stage, saying yes builds brand awareness. Later-stage, it erodes margins and time. Learn when to make the shift.Partnerships are for credibility; direct-to-consumer is for revenue. Major retail and gym partnerships gave HUX legitimacy — but organic social media and word-of-mouth remains the #1 revenue driver.Don't wait for a full-body yes before leaping — build toward it. Jen's leap felt right because she spent years preparing the conditions. There's no universal timeline.Memorable Quotes:"Time is going to pass anyway — so you might as well put in what you want." — Jen Govier"The day I resigned, we were on Breakfast Television. Within three months we'd signed with GoodLife. It was like the universe said, 'Okay, you're serious. We'll meet you where you're at.'" — Jen Govier"It's more than underwear. It's about giving women confidence — whether you're at the gym or on a stage. It's the first thing you put on every day. You want to feel good in it." — Jen GovierResources & People Mentioned:HUX Underwear — myhux.ca | @huxwearFriends and Neighbors (TV series, starring Jon Hamm) — Jen's current bingeKelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlGoodLife Fitness — national partnership / rewards programThe Source — Canadian retail partnerF45 — gym partnershipLondon Health Sciences Centre — employee program partnerTrish Stratus — WWE Hall of Famer, brand ambassador for HUX 2.0 launchDragon's Den — Jen pitched producers; validated unit economics without taking a dealMolly Middleton — Dragon's Den producerWestern University (London, ON) — Engineering department, early fabric researchAbout the GuestJen Govier is a London, Ontario-based entrepreneur and the founder of HUX, an innovative underwear brand built around bamboo charcoal fabric and a built-in camel toe guard. After nearly a decade of building the brand alongside a career in private wealth management, she left a senior banking role in January 2025 to go all in. HUX has now been sold in 19 countries.

July 6, 202620 min

414 Celebrating Others' Wins, Using Time Confetti Intentionally & Fixing Your Marketing Message

Quick SummaryIn this energetic solo episode, Kelsey shares three unscripted but surprisingly connected ideas: the power of genuinely celebrating others' wins, using "time confetti" to nourish yourself instead of defaulting to your phone, and the marketing principle of "wrapping your garlic in prosciutto" to make your message irresistible.In This EpisodeWhy two back-to-back engagement announcements sparked a reflection on building a culture of celebrationWhat "time confetti" is and how to use it more intentionally throughout your dayThe "wrap it in ham" story from Layla Hormozi and how it applies directly to your marketing messagingThe difference between garlic marketing and prosciutto marketing (and how to tell which one you're doing)How the Wave Mastermind was born from a desire for a community that celebrates each otherKey TakeawaysCelebrating someone else's win freely and genuinely creates a rising-tide energy for everyone.Time confetti — those scattered micro-moments in your day — can be reclaimed for nourishing habits instead of mindless scrolling.Your best ideas don't come from sitting at your desk in a routine. Get out, move, change your environment.If your marketing message sounds like plain garlic, wrap it in prosciutto — speak to the outcome people actually desire.Community is essential for entrepreneurs. Without people to celebrate your wins with, success can feel hollow.Memorable Quotes"Your best ideas are not going to come while you're sitting at your desk in the same 9-to-5 routine you've created for yourself.""When you celebrate others freely and genuinely, you win, I win, we all win.""Is your Instagram bio garlic, or is it garlic wrapped with prosciutto? Because that's where the attention travels."Resources MentionedKelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlLayla Hormozi (concept: "wrap it in ham")The WAVE Mastermind (co-founded by Kelsey and Emily) — community for entrepreneursAbout the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the WAVE Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

June 29, 202646 min

413 Fractional Marketing, Burnout Recovery, and Building a Business from Scratch with Lauren Murdoch of Murdoch Marketing

Quick SummaryIn this episode, host Kelsey sits down with Lauren Murdoch, founder of Murdoch Marketing, a fractional marketing consultancy based in Burlington, Ontario. Lauren shares the raw, messy, and ultimately inspiring story of leaving a burnout-inducing corporate career, taking her family to New Zealand for four months, and coming home to build a business rooted in clarity, community, and genuine strategy. This is a must-listen for marketers, entrepreneurs, and anyone who has ever felt the pull toward something more aligned — but wasn't sure how to get there.In This EpisodeHow Lauren went from corporate marketer to fractional marketing consultant after 15 yearsThe 1:00–3:00 AM panic attacks that finally pushed her to quitWhy she spent months saying yes to everything — and what it unlockedThe real story of how her family made four months in New Zealand happen (no big bank account required)Her first fractional client — and why he showed up at a golf simulatorWhy going viral is NOT the goal — and what actually generates revenueThe simple marketing moves most small business owners skip entirelyHow co-hosting workshops became her most powerful visibility strategyWhy she hopes she never goes viralKey TakeawaysIt's never the right time to take the leap — but if the desire is there, dig in and figure out how to make it work. The right conditions rarely just appear; you have to engineer them.In the early days of a new business, saying yes to everything isn't reckless — it's research. Clarity comes from doing, not planning.The best marketing starts with one thing: being relentlessly clear about who you are, what you offer, and telling people exactly what to do next.Optimize before you add. Before building a new offer or platform, look at what you already have and ask if it's been given a real chance to work.Getting out of your office and into rooms — events, coffee chats, workshops — is still one of the most underrated business development strategies that exists.Memorable Quotes"You will always find reasons not to do something. It's never a good time.""Don't go try to do five to ten channels. Pick two. Get really good at those.""I genuinely hope I don't go viral — because that's not the fastest path to building a real business."Resources MentionedMurdoch Marketing website:murdochmarketing.caLauren’s Instagram:@itslaurenmurdochKelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlJuly 23rd Burlington Event: Cocktails, dinner & speakers on inner self and outer style — checkmurdochmarketing.ca for detailsNew Zealand Work From Heart sabbatical program (mentioned in context of Lauren's employer's policies)About the GuestLauren Murdoch is the founder of Murdoch Marketing, a fractional marketing consultancy helping entrepreneurs and small business owners build clear, effective marketing strategies. After 15 years scaling companies in corporate marketing, she left to build a business and life that actually fit — including a four-month family adventure in New Zealand. She's based in the Burlington/Hamilton area of Ontario and works with clients across Canada.

June 22, 202627 min

412 How to Build Consistent Habits: The Time, Energy & Money Framework for Business Owners

Quick SummaryConsistency isn't about doing everything all at once — it's about doing the right things, repeatedly, in a way that's actually sustainable. In this solo episode, your host breaks down the real reason most people fall off the wagon, introduces a powerful Venn diagram framework for diagnosing consistency blocks, and walks through a practical goal-mapping method you can use starting today.In This EpisodeWhy modern productivity advice sets you up to fail at consistencyThe Cambridge Dictionary definition of consistency — and why it might surprise youThe difference between healthy evolution and self-sabotaging reinventionWhy "big burst" entrepreneurs burn out before they ever see compounding resultsThe tortoise and the hare: what it actually takes to win the long gameThe Time–Energy–Money Venn diagram for diagnosing why you're inconsistentThe "never break the chain" calendar method (and how the host has used it for 15+ years)How to set 1–3 outcome-based goals and map them to a strategy, a why, KPIs, and support systemsWhy the path of least resistance is the secret to long-term consistencyKey TakeawaysStop trying to be consistent with everything at once. Pick one focus per season and stack habits intentionally over time.Use the Time–Energy–Money Venn diagram. If two of three are present, you can be consistent. If none are, eliminate or defer the goal until the conditions change.The "never break the chain" method works — but only for goals that genuinely matter to you. Meaning fuels the mark on the calendar.Map every goal to four elements: the goal itself, the strategy, the why, and your KPIs. This eliminates decision fatigue and keeps you on track.Consistency is the path of least resistance — by design. Build systems and get support so that showing up becomes the easiest choice, not the hardest.Memorable Quotes"It's not the entrepreneurs who work the hardest who succeed — it's the ones who show up consistently, so they're always top of mind.""Structure your life so that consistency is the path of least resistance.""If you have no time, no energy, and no money to invest in support, you're not going to be consistent. That's not a character flaw — that's math."Resources MentionedKelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlThe One Thing by Gary Keller — goal-setting and focusJerry Seinfeld's "Never Break the Chain" method — visual habit trackingF45 Training — referenced as an example of removing decision-making from a fitness routineFactor Meals — referenced as an example of outsourcing for consistencyAbout the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

June 15, 202644 min

411 SEO for Small Businesses: Google Rankings, AI Search, and Getting Found Online with Matt Diamante

Quick SummaryMatt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine.In This EpisodeHow Matt accidentally fell into marketing while trying to promote his bandThe unusual jobs (process server, film crew) that shaped how he runs his agencyGrowing an alternative lifestyle blog from zero to 4 million monthly visitors — and what it taught him about hooksThe origin story behind the name "Hey Tony"The three SEO fundamentals every small business needs: Google Business Profile, a multi-page website, and topical authorityWhy most SEO vendors are scamming small businesses — and how to protect yourselfThe AI prompt Matt uses to write unique, expert-driven blog posts in one hourHow SEO is evolving in the age of ChatGPT and AI search enginesWhat two books pushed Matt to post on social media every single day in 2023Why he doesn't batch content — and why he thinks you shouldn't eitherKey TakeawaysEvery page on your website is a door. Service-based businesses should have a dedicated page for every service they offer. If Google doesn't see it, it doesn't know you offer it.Use AI to extract your expertise, not replace it. Instead of asking ChatGPT to "write a blog post," prompt it to interview you with 10 questions and answer in voice mode. The result is genuinely unique content that reflects your experience.Get to the point faster. In the age of AI search, content that buries the answer under a long preamble will lose. Lead with the answer, then go deeper.Reviews require a system, not willpower. Build a consistent ask into every completed transaction. You can incentivize leaving a review — just not a five-star one specifically.Consistency beats perfection. Matt went from 4 hours per video to 5–10 minutes by posting every single day. The skill builds. The ideas flow. Just start.Memorable Quotes"I believe the world is built on small businesses. If I can help good people grow through SEO, they can hire more staff, create jobs, send their kids to college. If I want to make the world a better place, I can do that one small business at a time." — Matt Diamante"SEO is just solving somebody's problem. How do I fix this myself? That's a blog post. How do I hire someone? That's a service page." — Matt Diamante"That's basically how you run a business. You set up a printer in your car and you figure out how to do this more efficiently." — Matt DiamanteResources MentionedInstagram: Search @heytonyagency or Matt Diamante???? Get Found by Matt Diamante — Matt's plain-English SEO book for small business owners???? The One Thing by Gary Keller & Jay Papasan???? Jab, Jab, Jab, Right Hook by Gary Vaynerchuk???? AnswerThePublic.com — tool for finding customer questions to write blog posts around???? ChatGPT / Claude — recommended AI tools for blog post creation???? Hey Tony Inside — Matt's community for small business owners doing their own SEO???? Google Business Profile — free local SEO tool for any brick-and-mortar or service-area businessAbout the GuestMatt Diamante is the founder of Hey Tony Agency, a Canadian digital marketing agency specializing in SEO for small businesses. After growing an alternative lifestyle publication to 4 million monthly visitors, Matt channelled those hard-won content lessons into building an agency, a community, and a book — all aimed at helping small business owners get found online without getting scammed. He has posted on social media every single day since January 2023.

June 8, 202627 min

410 4 Mindset Shifts That Separate Junior Entrepreneurs from Experienced Ones (And How to Close the Gap)

Quick SummaryIn this candid solo episode, Kelsey Reidel breaks down four mindset shifts she's observed over nearly a decade in business — distinctions that separate entrepreneurs who stay stuck from those who keep growing. Inspired by a morning hike and a Marco Polo conversation with two long-time entrepreneur friends, Kelsey shares real scenarios, personal stories, and honest reflections on what it actually takes to build a sustainable business.In This EpisodeWhy "junior" vs. "experienced" has nothing to do with how long you've been in businessThe real purpose of your first event, launch, or marketing experiment (hint: it's not profit)Why experienced entrepreneurs still slide into DMs — and why you should tooHow to turn every "no" into a source of intelligence rather than a source of shameThe emotional regulation strategies that keep seasoned entrepreneurs from spiraling when things go sidewaysKey TakeawaysYour first event is a research project, not a revenue event. Kelsey grew her events from 10 women in a free coffee shop to 80 women at a sold-out, fully sponsored venue — one small step at a time. Start with three people if you have to.The unscalable work is where the business actually gets built. No matter how big your email list, DMs, coffee chats, and personal follow-ups still move the needle. The most successful entrepreneurs never stop doing this work."No" means "not yet" — treat it like data. Every objection tells you something your messaging isn't addressing. Get curious instead of shutting down.One hard week isn't a business crisis. The experienced entrepreneur has systems to process difficult events without letting them derail the entire plan.You are your business's biggest cheerleader. The moment you start to believe it's not working, your revenue reflects it. Protect your confidence fiercely.Memorable Quotes"Hosting your first event is never about profiting on day one. It's about brand-building, visibility, relationship-building, and market research — all rolled into one.""The experienced entrepreneur never outgrows the unscalable stuff. They just get more intentional about it.""When people say no, it usually means 'not yet,' or 'I don't have the information I need.' Get curious — don't shut down."Resources MentionedKelsey’s Website: KelseyReidl.comKelsey’s Instagram: @KelseyReidlChicka Chicka Boom Boom by Bill Martin Jr. & John Archambault — Kelsey's go-to reminder that it's A to B, not A to ZMarco Polo app — Kelsey's favourite tool for voice-note conversations with business friendsRain or Shine event in Prince Edward County — July 17th (details on Kelsey's Instagram)About the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

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