Visionary Life | Marketing & Business Podcast

In this special roundtable discussion, Kelsey brings together 3 incredible clients and Mastermind members—April Miranda, Angela Lopes, and Heather Haigh—to explore the intricacies of entrepreneurship, from the initial spark of inspiration to the challenges of balancing the many hats we all wear. We dig into candid reflections on the importance of self-care, the power of community, and how to navigate both the highs and lows of running a business. Episode Highlights:Finding Work-Life Harmony:Our guests, April Miranda, Angela Lopes, and Heather Haigh, shared their personal stories about balancing the demands of entrepreneurship with personal life. Heather Haigh's reframe from "work-life balance" to "work-life harmony" offers a fresh perspective on managing our time and energy.Embracing the Entrepreneurial Roller Coaster:April Miranda talks about the identity shifts and challenges she faced, especially navigating her business alongside motherhood. Her journey from yoga teacher to Reiki practitioner highlights the importance of staying true to your evolving passions.Overcoming Social Media Comparison:The roundtable addressed the all-too-common trap of social media comparison. Our discussion emphasized the importance of creating rather than consuming, setting boundaries, and being authentic online.Staying True to Your Unique Path:Heather Haigh reminds us that not every business journey needs to be the same. The value of saying "yes" to a variety of opportunities when starting out is emphasized, allowing for discovery and organic growth.Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose Get a ticket to WAVE x Paris, ONTo connect with April; https://www.instagram.com/aprilmiranda/?hl=enTo connect with Heather: https://www.linkedin.com/in/heathermhaigh/?originalSubdomain=caTo connect with Angela: https://www.linkedin.com/in/angela-lopes-leadershipconsultant/?originalSubdomain=ca

It's a SOLO show and after a quick LIFE UPDATE I share insights on the energy it takes to pursue big dreams and why consistency is key in business, and I go on to talk about three energy leaks that might be zapping your energy, killing your time, or derailing your focus.We talk about the role of notifications, perceiving everything as urgent, and tracking tasks that drain you. Plus, there's a little chat about sleep as a new mom too (any other toddler mamas?)Time Stamps:[00:01:36] I reflect on starting the podcast back in 2018 and the crazy recording experiences I had[00:06:08] Client expectations and the time it takes to build a business[00:09:04] Introduction to the concept of energy leak and How to Overcome Common ENERGY DRAINS in Life & Business (to BOOST your productivity!) [00:12:22] First energy leak: phone notifications[00:17:13] Second energy leak: thinking everything is urgent[00:22:49] Third energy leak: tracking tasks that zap energy[00:26:18] BONUS! Importance of sleep and personal experiencesWhere to connect with Kelsey:Thanks for tuning in, I hope you have a visionary day and if anything resonated, I look forward to hearing from you!Get a ticket to WAVE x Paris, ON (March 28th)https://www.kelseyreidl.com/paris-2025Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Hey visionaries! Welcome back to another episode of Visionary Life! I've got the amazing Lana Pribic on the show (it's her 4th appearance!) and trust me, you're gonna wanna stick around for this chat. Lana's a storytelling queen, moving from snapping boudoir photos to diving deep into the world of psychedelics and now, she's on this new adventure with Kanna Wellness! We go all over the place in this episode—from her style journey, to business ups and downs, to the advice she would give to new entrepreneurs.... and everything in between. Not to mention, we're dropping some good vibes about staying creative and embracing all those changes life throws at us. So if you're ready to get inspired and maybe a little challenged, hit play, soak it all in.Connect with Lana:https://www.instagram.com/modernpsychedelics/https://www.instagram.com/kannawellness.co/Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose Paris x WAVE Event: March 28th. Tickets are 80% sold out: https://www.kelseyreidl.com/paris-2025

Today, Stu McLaren shares his Tips for Creating Sustainable Recurring Revenue through Membership Models.Stu McLaren has extensive experience helping entrepreneurs develop membership models, so this episode explores the exponential growth of the subscription economy and its potential to provide stability and predictable profits for business owners. Stu shares valuable insights on building meaningful relationships in the business world, launching successful memberships with a small audience, and retaining members by ensuring they experience continuous progress. If you're curious about launching a membership or simply want to learn more about sustainable business models, this episode offers essential guidance from The Memberships guy, himself - Stu Mclaren. Connect with Stu: https://www.instagram.com/stumclaren/Stu's website: https://stu.me/Grab a copy of the new book: https://stu.me/predictable-profits Time Stamps:10:57 Practical Steps for Building Business Relationships & Growing Your Network15:26 Why Stu prioritizes Thoughtful Gestures16:59 Lighthearted Networking: Building Authentic Connections20:54 Paris Women's Entrepreneurial Networking Event Highlighting Community Building24:05 Eliminating months with low revenue by adding in recurring subscriptions and membership offers29:37 One-on-One Client Model: Why it's Not Scalable & what to do about it40:14 Prioritize Outcomes in how your do your membership marketing50:45 "Iterative Launching and how it accelerates the Path to Success"Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose The IRL Event You’ve Been Craving Is Finally Here.Most women think that the biggest financial leap will come from that fresh new design on your site, that one reel or a specific Pinterest post. However, in our experience, it is actually the community that you surround yourself with that starts the WAVE of momentum in business growth.

Get a ticket to our upcoming IRL event in Paris, Ontario.https://www.kelseyreidl.com/paris-2025Can I share a quick success secret with you today? It’s a secret that will make you $1000’s or even millions over the coming years.This is advice that my first business coach told me many years ago, and it has really stuck with me and proved to be true.It’s not revolutionary,It’s not sexy,It’s not to ‘start a Pinterest account, create a membership, build an email list, or launch a digital course’ like all the gurus are telling you.Those things can come later. Right now, they’re not the priority.Choose one area of interest around your business, and go deep.Become laser-focused on your ‘thing’.Whether it’s digital marketing, gluten-free sourdough recipe creating, or becoming the best spin instructor on planet earth.Read everything you can about it. Create content around it. Share it with friends and family. Host free workshops. Immerse yourself completely in this one thing—and commit to it long-term.By long term, I mean years & years & years!Play the long game.Success comes from dedicating yourself to one niche, one message, and one plan. Not jumping from idea to idea, strategy to strategy, or social media platform to social media platform.building a thriving business isn’t about shortcuts. It’s about becoming the go-to person for your niche.The question is—what’s your niche.-Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose Get a ticket to our upcoming IRL event in Paris, Ontario.https://www.kelseyreidl.com/paris-2025

In this episode, I'm sharing my recent thoughts around TIME.Time is so fascinating, isn't it? We've all heard the expression 'Beyonce ALSO has 24 hours in the day...' and then suddenly felt poorly about our lives. But what does the expression actually mean? Yes, we all have 24 hours in the day.But we don't all THINK about those hours equally!In this episode, I ponder the concept of time. And I ask questions like...can we expand time?can we contract it?what does it mean to KILL time?how do we live multiple days in 24 hours?do we all treat 24 hours the same?what are some time management tips?can I work an '8 hour day' in just 2 hours?And more!Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

Is being a 'Professional Namer' a real job? You bet it is!I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. We talk about:The Importance of NamingYour brand name shouldn’t look like someone got drunk and played scrabbleWhy is naming a brand importantChoosing a name that incorporates surprise, entertaining elements, and dopamine Whether brand names influence purchases, or notThe painful consequences of bad brandingWhen to invest in hiring helpWhether your brand name can make or break youHow to even START the brainstorming process of a brand nameWhy do we get SO tripped up with naming.And more!Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center. In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.In particular, we chat about...avoiding the pitfalls of over-reliance on social mediacreative marketing strategies designed to engage and build trust within your local communitythe high-risk route of chasing internet famethe “Triangle of Trust” model from Jonathan's bookphilosophies regarding friendship dynamics in businesswhy offline word-of-mouth referrals surpass social media successthe importance of quality over quantity in client acquisitionIf you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Follow Jonathan Goodman:Twitter: @itscoachgoodmanInstagram: @itscoachgoodmanYouTube: Jonathan GoodmanLinkedIn: Jon GoodmanPodcast: The Obvious ChoiceWeekly Newsletter: 5 Reps on FridayGet Jonathan’s Latest Book:The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your WayEpisode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

We're BACK with Season 15, baby! Not only are we celebrating 15 seasons of the podcast, but we're also celebrating 7 years of the Visionary Life Podcast.Yes, you read that right. We have been creating, producing, and sharing weekly episodes for 7 whole years.I still remember when I started this podcast with NO clue what I was doing, and I would travel around Toronto on public transit and show up at people's studios, offices, apartments and bring them to my tiny bachelors apartment to record with a $150 microphone.Let's just say, a lack of equipment didn't ever hold me back!7 years later, we're still here and I think we've made some SIGNIFICANT upgrades.Let's get into this weeks episode where I share some New Years Update + Marketing Predictions for 2025.Some of the trends discussed include:why memberships are slowly dying offa return to supporting our local community and boost in IRL eventshaving friends who are entrepreneurs is vitalshould you worry about scaling if you're not even making money?and so much moreGET ON THE WAITLIST FOR OUR MARCH EVENT: https://www.kelseyreidl.com/paris2025Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

This week, I’m pulling back the curtain on what a week in my life really looks like.Of course, every week is different. But I wanted to sit down 7 days in a row, and record what happened behind the scenes.I chronicle:what I eat to stay fueled (and how I keep meals mega simple around here)what I do during my 2 days of child-carehow we fit in a 1x weekly date nightspending as much time as possible with Freddie each week, and taking him on adventuresand more!Like many of you, I (try to) juggle all the hats—mama, entrepreneur, friend, creative, wife, home chef, workout enthusiast... it's a lot!And I'm far from having it figured out, but I can say with certainty that I have more energy in this phase of life than I've ever had before because I'm clear on my priorities.Enjoy!Episode show notes can be found on my website |https://www.kelseyreidl.com/The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama