SowGrow Marketing Council

Hosted by sgmc

Business Marketing

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Latest episode

Jun 2026

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About the show

The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council

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46 recent

June 8, 2026Episode 4850 min

Audience insights for AI content, the power of nostalgia, pricing insights and more

In this episode of the SowGrow Marketing Council, experts discuss audience insights for AI-generated content, the power of nostalgia and human connection in the AI-era, pricing insights and more. Experts include April Arrglington from ARchimeral Inc., Billy Mitchell from STOUT Creative, Susan Gold from Susan Gold Coaching, and Sherry Wheat from TeleSales. Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc

April 27, 2026Episode 4741 min

Branding workflows & AI's impact on email marketing and public relations

In this episode, experts share tips on branding workflows, direct mail campaigns and how AI is impacting email marketing and public relations. Speakers include Kriston Sellier, CEO of id8; Stephanie Richards, founder of SowGrow PR; Yanna-Torry Aspraki, founder of Review My Emails; and Brian Jungles, owner of City Publications. Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc

February 23, 2026Episode 4651 min

SEO+AEO tactics that convert, optimizing your LLM, building apps with Lovable and more

In this episode of the SowGrow Marketing Council, experts discuss SEO + AEO tactics that win and convert prospects, key settings in your LLM, building apps with Lovable, the future of outbound sales, and how to generate BIG IDEAS before refining them with AI. Learn more about the SGMC at www.sowgrowpr.com/sgmc LinkedIn: www.linkedin.com/company/sowgrow-public-relations/

January 21, 2026Episode 4553 min

Finding your best clients, video marketing for CEOs, AIO strategies and more

In this episode of the SowGrow Marketing Council, experts discuss finding your best clients, branding for trade shows, video marketing for leadership, GA4 settings to track SEO and AIO performance, and how public relations influences AIO. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

November 10, 2025Episode 4446 min

Marketing Trends You Can’t Ignore: AI Search, Trademarks, Email Changes & More

On this episode of the SowGrow Marketing Council Podcast, council members tackle the latest shifts in marketing—from AI search visibility and changing email algorithms to perception-driven branding and legal essentials for business owners. Also, how strong SEO strategies benefit your AEO strategy, and are pay-per-click ads still effective? Special thanks to our speakers: Richard Rimer (Offit Kurman), Kriston Sellier (id8), Billy Mitchell (STOUT Creative), Yanna-Torry Aspraki (Review My Emails), Stephanie Richards (SowGrow PR), and Ryan Williams (websuasion). Follow the SGMC or contact us for a chance to join our session. www.sowgrowpr.com/marketing-council

September 10, 2025Episode 4351 min

AI Marketing Strategy, Schema SEO & Sales Growth | Expert Panel Insights

In this episode of the SowGrow Marketing Council experts share tips on leveraging schema data to improve AI-search results, tips to improve marketing and sales conversion rates, best ways to use AI in marketing strategy, helping clients navigate a soft-sales market, the latest in telesales, and more. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: / @sowgrow-public-relations

July 12, 2025Episode 4247 min

Winning Content Strategies, Networking Benefits, Reading Recommendation and More

In this episode of the SowGrow Marketing Council, experts discuss ways they are using AI to enhance content strategy, the importance of leading with a hook in content marketing, networking tips, reading recommendations and more. Experts include Stephanie Richards, SowGrow PR; Dan Bennett, Hot Sauce Video; Jeff Haws, Hustle Double; Susan Gold, Susan Gold Coaching; and Mickey Mellen, GreenMellen Media. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

July 11, 2025Episode 4158 min

Flexible brands, intellectual property rights, video marketing tips and more!

In this episode of the SowGrow Marketing Council, experts discuss the importance of flexibility in brand building, intellectual property rights, high-impact video marketing strategies, and the importance of aligning your public relations with your business and marketing plans. Experts sharing tips include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Virginia Nava Hieger, Transformative Power; and Dan Bennett, Hot Sauce Video. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

May 14, 2025Episode 4048 min

Marketing metrics, public relations and trademarks

In this episode of the SowGrow Marketing Council, experts discuss the marketing metrics they find the most useful for tracking and driving campaign performance and demonstrating ROI to clients or CEOs. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

March 26, 2025Episode 3947 min

Brand guidelines, Google search marketing changes, podcast appearances and more

In this episode of the SowGrow Marketing Council, experts discuss branding guidelines, how Google search changes are impacting businesses, using intellectual property for marketing, landing guest spots on podcasts and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Cordelia Blake, High Score Strategies; Mickey Mellen, GreenMellen and more. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

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