Ep 49: Former Red Bull Global Head of Content, Jim Sayer – How to Break Into Branded Content
From Maverick Television to Red Bull and luxury travel company HX Expeditions - what does it take to work with global brands? After a decade running the award-winning production company Maverick Television, Jim Sayer became Global Head of Content at Red Bull, overseeing the extraordinary, boundary-pushing films we've come to associate with the brand. He then moved into luxury adventure travel as SVP of Global Marketing at HX Expeditions, before establishing his own consultancy bridging the gap between brands and content makers. So who better to ask how we, as TV people, can break into the world of branded content? I'm not gonna to lie, this is a pretty heavy episode. Perhaps not one for the gym, but more one to sit down with a notebook and start plotting your own strategy! It's absolutely packed with practical advice. In fact, if you're even THINKING about working with brands, this might be one of the most useful episodes of TV Makers you'll listen to. Brands often think and speak a different language to the one we're used to in television, so the first half is something of a crash course in how brands actually operate. Who should you approach? What are they looking for? How do you understand their objectives? And why might your brilliant television idea be completely wrong for them? Jim explains the customer journey, how brands commission content and, crucially, how to start getting through those doors. In the second half, we get behind the scenes of working for global brands. Jim shares what he learned at Red Bull, including the extraordinary story of commissioning a man to cross the English Channel on a jetpack. We explore the realities of working with brands, from budgets and creative decisions to the TV skills they actually value. And with AI changing the way content is made, what might the future hold for storytellers like us? It's a fascinating insight into a world that's increasingly overlapping with our own, from somebody who's sat on both sides of the commissioning table. In this episode: Why brands want TV talent Who to approach within a brand How to get hold of their brand guidelines, marketing objectives and target audiences Why a brilliant TV idea might not be right for a brand How different types of content serve different commercial objectives How Red Bull decides which extraordinary ideas to commission The differences between working in television and working for brands The transferable skills TV professionals might be overlooking How AI could change the industry and why human storytelling still matters Jim's advice for anyone looking to move into branded content Watch the full conversation on the TV Makers YouTube channel. This episode is sponsored by: RIMMS – https://www.rimms.tv If you enjoyed the episode, follow TV Makers and leave a rating or review wherever you're listening. Follow TV Makers on Instagram: @tvmakerspod Get in touch: podcast@tvmakers.co.uk Recorded by Ashley Golder - www. ashleygolder. com Instagram @tvmakerspod Email: Podcast@tvmakers.co.uk Artwork by Benjamin Leon - Instagram : @benleondraws Website : www.benleondraws.com






