Ep. 14 - Compassion as a Strategy: Bruno Cignacco on Rethinking Work, Power, and Profit
Send us Fan Mail We’re told business is cutthroat, leadership is cold, and customers are just numbers. But what if that’s not just toxic, it’s also inefficient ? In this eye-opening episode of The Underdog Protagonist , host Pratyush sits down with Dr. Bruno Cignacco, TEDx speaker, international consultant, university professor, and author of The Art of Compassionate Business, to challenge everything we’ve been taught about business. With over two decades of global consulting experience, Bruno argues that empathy, generosity, and human connection aren’t just “nice”, they’re powerful, profit-driving strategies that every founder, leader, and employee should master. This episode unpacks: What compassionate capitalism looks like in real time The ROI of empathy in leadership, culture, and client relationships Why emotional intelligence might outperform performance metrics in the long game The invisible cost of transactional thinking (and how to flip it) If you’ve ever felt like the business world is missing a soul, this conversation will show you why you’re not crazy, and how we fix it. Connect with Bruno: Website | LinkedIn | Books Connect with Pk: LinkedIn | X | YouTube | @ | Instagram If you are liking the show, please share it along! Its free. Support the show to help us keep creating awesome content. Support the show To connect DM me here: https://www.instagram.com/pratyushkumar_pk/ Will be waiting to talk to you. Cheers!







