What If You Quit Your Job for a One-Month Freelance Gig with Christina Kwiek | The Typecast Episode 74
Send us Fan MailWe’re back from a little hiatus, and we’re kicking things off with Christina Kwiek of X and Co., a lettering, illustration, and branding studio based in Brooklyn.Christina walks us through her path from a childhood spent training as a ballerina to a last-minute pivot into art school, and how she’s found her way back to ballet as an adult, just for the joy of it. We get into the reality of freelancing for the last 8 years: the moment she quit a full-time job for a one-month freelance gig, the ebbs and flows that never fully go away, and how her slow seasons have actually led to some of her biggest projects. If you’ve ever wondered whether you have to hustle nonstop or post every day to build a creative business, this episode is a really honest look at another way to do it. All that and more when you listen to this episode:Christina’s jump from ballet to art schoolWhy she quit her job for a one-month freelance contractThe ebbs and flows of 8 years of freelancingHow slow seasons have led to her biggest projectsInside her business: branding, murals, and licensingWhere her clients actually find her (Instagram, Pinterest, and cold outreach)How cold outreach has changed, and why she still does itWhy she stepped back from posting and treats Instagram like a portfolioFinding cohesive creative style without forcing itConnect with Christina KwiekInstagramMentioned in this episode:X and Co. The Kernference 2026 Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtype @ilanagriffoKeep the conversation going on SlackLearn more about Art Licensing with GoodtypeGrow your art licensing portfolio with 5 free prompts!Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!Connect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

