Expert In You

Hosted by Ann Carden

Business Marketing

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358

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Nov 2026

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About the show

"Expert In You " is the podcast for established founders, firm owners, and B2B experts selling their expertise. Real conversations about what's happening now inside experienced businesses - where positioning, influence, and growth directly affect opportunities and contracts.

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November 11, 2026Episode 35911 min

From Vendor to Strategic Advisor: How to Package Your Expertise and Win Bigger Clients | Ann Carden

Are you giving away your best advice, insights, and expertise without getting paid for it? In this episode of Expert In You, Ann Carden reveals how agency owners, consultants, and professional service providers can move beyond selling services and start monetizing their expertise. She explains how packaging and positioning your strategic thinking can transform the way clients perceive your value, open doors to bigger opportunities, and create more profitable revenue streams. Ann shares real-world success stories, including how one client transformed a $60,000 account into a $413,000 contract by elevating their role from service provider to strategic advisor. In this episode, you'll learn: Why selling services alone can limit your revenue and profitability How to package your expertise into high-value advisory offers Why you should stop giving away valuable strategy and advice for free How to position yourself as a strategic advisor rather than just a vendor Ways to attract bigger clients and win higher-value contracts How to communicate the value of your knowledge and experience Why your existing client relationships may hold untapped revenue opportunities How to turn your expertise into repeatable, profitable offers Key Moments: 00:00 Maximizing Profit from Your Expertise 05:12 Developing a high-value advisory offer 06:46 Importance of valuing expertise If you're an agency owner, consultant, or professional service provider who wants to attract better clients, increase your fees, and build a more profitable business, this episode will challenge you to rethink what you're selling. Listen now to discover how to turn your expertise into one of your most valuable revenue-generating assets. About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

November 4, 2026Episode 35844 min

From Big Law to Boutique Firm: How to Build a Distinctive and Sustainable Legal Practice | Lynn M. Barrett & Ann Carden

What does it take to leave the traditional legal world and build a successful boutique law practice on your own terms? In this episode of Expert In You, host Ann Carden sits down with Lynn M. Barrett, an attorney with more than 35 years of experience in healthcare law and compliance. Lynn shares her journey from working in big law firms and in-house counsel roles to launching Barrett Law, her own boutique practice. She explains why simplifying complex legal issues, providing practical guidance, and building trust through ethical advice are essential to standing out in a specialized field. The conversation also explores how solo attorneys and small firm owners can grow through targeted networking, authentic visibility, and a clear understanding of their strengths rather than chasing every opportunity or relying on big stages. In this episode, you'll learn: How to transition from traditional legal roles to building your own boutique practice What it takes to stand out in a specialized legal market Why simplifying complex legal concepts creates value for clients The importance of practical, ethical, and client-focused legal guidance How targeted networking can generate meaningful business opportunities Why authentic visibility matters more than chasing exposure How to build a professional reputation around your strengths Lessons in entrepreneurship from more than 35 years in healthcare law Key Moments: 00:00 Professional background and experience 06:12 Highlighting Lynn's teaching skills 07:41 Communicating in everyday language 11:13 Importance of Networking 14:17 Finding clients through conferences 17:28 Common business strategy mistakes 20:40 Experience with hospital legal counsel 26:53 Discussing growth and potential 27:23 Balancing high-level tasks and business development 31:47 Balancing multiple income opportunities 35:35 Challenges of Legal Questioning Whether you're an attorney, consultant, solo practitioner, or professional service business owner, this conversation offers valuable perspectives on building credibility, attracting the right clients, and creating a business that reflects your expertise and values. Listen now to discover how specialization, integrity, and strategic visibility can help you build a stronger professional practice. About the guest : Lynn M. Barrett is a Board-Certified Health Law Attorney with more than 35 years of experience in healthcare law, regulatory compliance, and legal leadership. Before establishing her boutique practice, Barrett Law, she served as General Counsel for one of the largest public health systems in the United States and as Senior Vice President and Chief Compliance and Ethics Officer for a major academic medical system. Her expertise spans healthcare regulations, including the Stark Law, Anti-Kickback Statute, HIPAA, and corporate compliance. Lynn is certified in healthcare compliance, holds leadership positions in several prominent legal associations, and is a Fellow of the American Bar Association. She earned her J.D. from New York University School of Law. How to connect Lynn: Company Website : http://www.blhealthlaw.com LinkedIn Profile : https://www.linkedin.com/in/lynn-barrett-617a81b/ About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

October 28, 2026Episode 35714 min

Hidden Revenue Opportunities: How to Grow Profit Without Doing More | Ann Carden

What if your next big business growth opportunity is already inside your company? In this episode of Expert In You, Ann Carden reveals how businesses can uncover overlooked revenue and profit opportunities without simply doing more of the same. Drawing on 45 years of experience managing multimillion-dollar departments, building and selling businesses, and advising owners across more than 80 industries, Ann shares how a fresh perspective can uncover value that businesses often miss. From transforming unused space in luxury retail to helping small businesses and service firms identify hundreds of thousands or even millions of dollars in potential value, Ann explains why innovation from within can be a powerful path to sustainable growth. In this episode, you'll learn: How to identify hidden revenue opportunities within your existing business Why overlooked assets and resources may hold untapped value How innovative thinking can uncover new sources of profit Why doing more of the same may limit business growth How to rethink existing operations to discover new opportunities What business owners can learn from companies that unlock value others overlook Why looking beyond obvious growth strategies can lead to better profitability Key Moments: 00:00 Managing a luxury cosmetics department 04:56 Identifying missed business opportunities 07:55 Thinking Outside Your Industry 10:10 Spotting profit opportunities If you're a business owner, consultant, or expert looking to increase revenue and profitability, this episode will challenge you to look at your business differently. Listen now to discover how the opportunities you need for your next stage of growth may already be within reach. About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

October 21, 2026Episode 35654 min

Why Most B2B Marketing Fails: Align Sales, Strategy, and Data to Drive Growth | Dave Mastovich & Ann Carden

Why do so many companies invest in marketing but struggle to turn it into measurable business growth? In this episode of Expert In You, host Ann Carden sits down with Dave Mastovich, CEO of Mass Solutions, for a candid conversation about what effective marketing really takes. Drawing on decades of experience in growth-focused turnarounds, Dave challenges common B2B and healthcare marketing misconceptions and explains why businesses need a strong revenue foundation before investing in campaigns and promotional tactics. From aligning sales and marketing to using customer insights and data to guide strategy, Dave shares a practical approach to building marketing that delivers results. He also explores how businesses can differentiate themselves in an increasingly crowded, AI-driven marketplace without losing the human insight and expertise that make their message matter. In this episode, you’ll learn: Why marketing activity doesn't always translate into revenue growth The difference between communication tactics and a real marketing strategy Why sales and marketing must work together How customer insights can reveal better growth opportunities Why a strong revenue foundation matters before launching campaigns How B2B businesses can sharpen their positioning and differentiation How to stand out in a noisy marketplace filled with generic AI-generated content Why data, strategy, and human understanding are essential to sustainable growth Key Moments: 00:00 No BS marketing approach 06:05 Gathering and Interpreting Insights 08:18 Teenage hustles and radio gigs 11:43 Referral source marketing strategies 13:49 Understanding Customer and Employee Behavior 17:05 Balancing client work and self-improvement 20:36 Mid-market B2B leadership challenges 25:14 Focus on outcomes, not hours 27:10 Misconceptions about true marketing 32:46 Building a Business Through Referrals 34:56 Entry-level growth accelerator program 38:58 Embracing Human Creativity Over AI 41:33 Market disruption and true expertise 44:24 Using AI effectively 47:40 AI's limited impact on revenue If you're a B2B founder, consultant, or professional service business owner looking to attract better clients and grow more strategically, this conversation will challenge how you think about marketing. Listen now to discover how to connect marketing strategy with sales, customer insights, and measurable business results. About the guest : Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketing consultancy reinventing the way marketing is done. He helps organizations drive growth in revenue, talent, and engagement by improving how they sell, communicate, market, and align their people. Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running No Bullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actions leaders can use to drive real performance. Earlier in his career at UPMC, Dave’s marketing leadership helped drive growth from under $1 billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, and real-world execution to help organizations grow sales, strengthen culture, and increase enterprise value. How to connect Dave: Website: https://davemastovich.com/ LinkedIn Profile https://www.linkedin.com/in/davidmmastovich/ About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

October 14, 2026Episode 35539 min

From Expert to CEO: How to Scale Your Firm, Use AI, and Build Freedom | Gabrielle Luoma & Ann Carden

How do you stop being the expert who does everything and become the CEO who builds a scalable business? In this episode of Expert In You, host Ann Carden sits down with Gabrielle Luoma, CPA and CEO of ModVentures, to discuss how professional service firms can adapt to AI, build modern fractional finance teams, and create systems that support sustainable growth. Gabrielle shares insights on moving beyond the day-to-day work, making smarter use of technology, and creating more freedom as a business owner. In this episode, you’ll learn: How to transition from hands-on expert to business CEO Where AI and automation fit into modern financial services Why human expertise remains essential in a technology-driven industry How fractional finance teams can support business growth Why systems and processes are critical to scaling a firm How founders can let go of day-to-day responsibilities Ways to build a more scalable business that creates greater freedom Key Moments: 00:00 Impact of AI on accounting 04:55 Role of a Modern CPA 07:46 Building cross-trained finance teams 11:46 Challenges with automating QuickBooks 15:00 Leveraging client referrals 18:25 Shifting from founder to CEO 21:13 Dealing with founder burnout 24:34 Client communication and company culture 28:58 Observing AI-generated content 30:18 Understanding cash flow vs. profit 35:17 Working with experienced experts If you’re a consultant, professional service provider, or business owner looking to scale beyond your own expertise, this conversation offers practical perspectives on leadership, technology, and sustainable business growth. Listen now to discover how to build a business that works for you, not one that depends on you for everything. About the guest : Gabrielle Luoma is a CPA, CEO, and founder of MOD Ventures, a financial advisory firm helping small business owners gain clarity and control over their finances. With a background in accounting and a passion for leadership, she specializes in transforming financial confusion into strategic insight. Gabrielle is known for her practical approach, helping CEOs understand their numbers, improve profitability, and build scalable businesses. She is also a speaker and content creator focused on empowering entrepreneurs to lead with confidence and make informed financial decisions. How to connect Gabrielle: Website: https://modventuresllc.com/ LinkedIn: https://www.linkedin.com/in/gabrielleluomacpa/ About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

October 7, 2026Episode 35435 min

The 70% Rule: How Great CEOs Delegate, Scale & Build Stronger Teams | Dr. Jim Schleckser & Ann Carden

What if waiting for someone to be "as good as you" is the very thing preventing your business from scaling? In this episode of Expert In You, host Ann Carden sits down with Dr. Jim Schleckser, CEO of The CEO Project, to explore what it really takes to lead and scale a complex organization. Jim works with CEOs of companies typically generating $50 million and above, helping leaders navigate the challenges that come with increasing scale, complexity, and organizational responsibility. Drawing from decades of experience running companies and working directly with CEOs, he shares practical insights on leadership, delegation, peer advisory groups, recurring revenue, AI, and the importance of having experienced advisors around you. One of the most powerful ideas Jim shares is his 70% Rule of Delegation: if someone can perform a task at roughly 70% of your level, delegate it rather than waiting for them to reach 100%. Jim explains why aggressive delegation isn't simply about getting work off your desk. It's a leadership and organizational development strategy that helps your people build capability faster while allowing CEOs to focus on higher-value responsibilities. In This Episode, You'll Learn: The 70% Rule of Delegation and why CEOs often wait too long to delegate How delegation can become a powerful tool for developing your people Why businesses become dramatically more complex as they scale How CEO peer groups can provide perspective and pressure-test major decisions Why breakthrough thinking often comes from outside your industry How content, books, podcasts, and speaking can build credibility with high-level buyers Why Jim's organization moved away from cold outreach toward a content-driven, relationship-based model What CEOs are currently thinking about when it comes to AI, efficiency, and business transformation Why experienced human judgment still matters when AI can't distinguish between the best answer and a merely acceptable one Why CEOs need trusted advisors and why asking for help isn't a sign of weakness How a CEO's personal brand should ultimately serve the growth of the organization rather than simply the leader's ego Key Moments: 00:00 The 70% Rule of Delegation 00:24 Welcome to Expert In You 01:02 How Jim Schleckser Helps CEOs Scale 01:44 Building a Business Operating System for CEOs 02:16 From CEO to Executive Advisor 03:13 Why Real CEO Experience Matters 06:14 How to Attract $50M+ CEOs Without Cold Outreach 09:00 Why Content and Books Build Authority 11:00 How CEO Peer Groups Help Leaders Scale 17:00 What CEOs Are Worried About Right Now 20:00 AI vs. Human Judgment in Business 30:08 The 70% Rule: Delegate Sooner, Develop Faster 31:39 Turning Personal Branding Into Business Growth 33:28 Final Thoughts Whether you're a CEO, founder, business owner, consultant, or executive leader, this conversation offers practical lessons for moving from doing the work yourself to building an organization capable of operating and growing at a much higher level. 🎧 Tune in now to discover how better delegation, experienced advisors, and stronger leadership systems can help you scale your business without trying to do everything yourself. About the guest : Dr. Jim Schleckser is the Founder and CEO of The CEO Project, where he works with leaders of high-growth companies to help them scale more effectively. Over 30 years, he has led global organizations across public and private environments, with his most recent company reaching a $1.6 billion valuation. Today, he and his partners work with more than 125 CEOs whose companies collectively represent nearly $50 billion in revenue and 400,000+ employees. Jim is the author of two best-selling books, including Great CEOs Are Lazy, and his work has been featured in The Wall Street Journal, The New York Times, Time, CNBC, and NPR. He holds degrees in Chemical Engineering, an MBA in Marketing and Finance, and a Doctorate in Business Administration. How to connect Dr. Jim Schleckser : Website : https://theceoproject.com/ LinkedIn: https://www.linkedin.com/in/jimschleckser/ About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

September 30, 2026Episode 35354 min

How to Build a Successful Financial Advisory Business from the Ground Up | Michael Brown & Ann Carden

Please Note: Investment Advisory Services offered through Krilogy Financial®, an SEC Registered Investment Advisor. All expressions of opinion are subject to change. This information is distributed for informational purposes, and should not to be construed as an offer, solicitation, recommendation, endorsement or individualized advise of any particular security, products, or services. All expressions of opinion are subject to change. Investing involves risk. You should consult with a financial professional before investing. Thomas J. Lewis, JD Legal Counsel & CCO| 314.480.3808 What does it really take to build a successful financial advisory business from the ground up? In this episode of Expert In You, host Ann Carden sits down with Michael Brown, an experienced wealth advisor with 18 years in the financial services industry, to discuss the realities of building a lasting advisory practice in a competitive and rapidly changing market. With a background that includes social work and entrepreneurship, Michael took an unconventional path into wealth advising. He shares the lessons he learned while building his practice, from the importance of perseverance and patience to navigating compliance, networking, branding, and the changing world of digital marketing. At the heart of Michael's approach is a simple but powerful principle: serve people well, build genuine relationships, and stay committed to the process. Ann and Michael also explore the importance of mentorship, legacy, and creating a business that goes beyond financial success to make a meaningful impact on clients and the broader community. Key Learnings: What it takes to build a financial advisory business from the ground up Why patience and consistency are critical to long-term success How genuine client relationships can become a powerful business advantage The role of networking and community in growing an advisory practice How financial advisors can adapt to today's digital marketing landscape The challenges of balancing compliance with authentic client connection Why mentorship and legacy matter when building a long-term career How to stay committed when business growth takes longer than expected The importance of integrity and service in building a trusted financial brand Key Moments: 03:26 Starting a career in finance 08:46 Building a Legacy in St. Charles 11:53 Meeting entrepreneurs and their stories 12:47 Struggles after company buyout 17:32 Building a career in finance 21:06 Building a successful financial team 23:44 Building a Client Base Over Time 25:35 Putting clients first over profit 30:57 Building brand recognition 33:58 Early days on Facebook Messenger 35:09 Discussing modern workforce transitions 39:53 Surrounding Yourself with Good People 42:41 Helping business owners exit 45:02 Acquiring culture companies in Midwest Whether you're a financial advisor, wealth manager, entrepreneur, or business owner, this conversation offers practical lessons on building a business based on trust, perseverance, meaningful relationships, and long-term thinking. 🎧 Tune in now to learn how Michael Brown built his financial advisory practice from the ground up and why patience, integrity, and a commitment to serving others can become your greatest competitive advantages. About the guest : Michael Brown is a Wealth Advisor and Partner at Krilogy, with more than 25 years of experience helping individuals, families, and business owners build confidence in their financial futures. With a background spanning financial literacy, commercial banking, mortgage planning, and entrepreneurship, Michael brings a practical understanding of the financial challenges business owners face. For the past 18 years, he has focused on wealth advising, helping clients align investments, retirement planning, and financial strategies with their long-term goals. Beyond his professional work, Michael is deeply involved in his community, serving on several boards and supporting charitable initiatives in the U.S. and Haiti. He is also a frequent speaker on financial planning and leadership. How to connect Michael: Company Website: https://www.krilogy.com/ LinkedIn Profile: https://www.linkedin.com/in/michael-r-brown-64119318/ Facebook Profile: https://www.facebook.com/Krilogy About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

September 23, 2026Episode 35215 min

Stop Selling to Sophisticated Buyers the Wrong Way: How to Win Bigger Clients | Ann Carden

What happens when your sales process is designed for buyers who aren't actually your buyers? In this episode of Expert In You, host Ann Carden explores one of the most overlooked factors in high-value sales: buyer sophistication. As businesses move upmarket and pursue larger clients and contracts, the sales conversation needs to evolve. Experienced buyers don't need to be convinced with generic scripts, aggressive follow-ups, or basic sales tactics. They expect sellers to understand their business, respect their expertise, and engage them at the right level. Drawing from her own recent experiences as both a buyer and a seasoned business professional, Ann reveals how poorly matched sales approaches can quickly undermine trust and cause high-value opportunities to disappear. Key Moments: Why understanding your buyer's level of sophistication is critical to high-value sales How generic sales scripts can turn experienced buyers away Why relentless follow-up can damage relationships instead of creating opportunities How to adapt your sales conversations to sophisticated decision-makers What changes when you're selling to larger companies and higher-level buyers How to position your services for bigger clients and better contracts Why high-value buyers want insight and expertise rather than traditional persuasion How to recognize when your sales process is working against your positioning The difference between trying to convince a buyer and creating a strategic business conversation If you're a consultant, coach, expert, professional service provider, or business owner looking to move upmarket, this episode will help you rethink how you approach sophisticated buyers and create sales conversations that match the level of business you're trying to win. 🎧 Tune in now to discover how understanding your buyer can transform your sales conversations, strengthen your positioning, and help you win higher-value opportunities. About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

September 17, 2026Episode 35127 min

How Strategic Content and Branding Attract High-Value Clients | Alison Ver Halen & Ann Carden

What happens when your expertise is strong, but your online presence doesn't communicate your value? In this episode of Expert In You, host Ann Carden sits down with content marketing strategist Alison Ver Halen to explore how established business owners can use strategic content, branding, storytelling, and SEO to stand out in crowded markets and attract higher-value clients. Alison shares her journey from English major to SEO-focused content strategist and explains why content marketing isn't simply about publishing more. It's about creating the right message, positioning your expertise clearly, and building an online presence that gives potential clients a reason to trust you. Ann and Alison also explore the often-missed connection between marketing and sales, why referrals alone aren't enough to build a scalable pipeline, and how businesses can approach AI without losing the human expertise that makes their brand unique. Key Learnings: Why your online presence needs to reflect your level of expertise How strategic content can help attract higher-caliber clients The role of storytelling in building trust and differentiation How SEO and content strategy work together to generate better leads Why marketing and sales need to work together to drive business growth How to differentiate yourself in an increasingly crowded marketplace Why relying solely on referrals can limit your growth What AI means for content marketing and where human expertise still matters How to strengthen your positioning so you can compete at a higher level Key Moments: 05:30 Focus on website content writing 09:09 Importance of Visual Branding 12:50 Aligning sales and marketing teams 13:42 Analyzing Marketing and Sales Alignment 17:32 Improving CRM communication flow 20:20 AI SEO misconceptions Whether you're a consultant, coach, professional service provider, or established business owner, this episode will help you rethink your content strategy and build a digital presence that positions you as the obvious choice for the clients you want to attract. 🎧 Tune in now to learn how strategic content, storytelling, SEO, and strong positioning can help you move beyond referrals and attract the high-value clients your expertise deserves. About the guest : Alison Ver Halen is the Founder and CEO of a content marketing and SEO company, as well as a professional speaker with more than eight years of experience in content marketing and search engine optimization. She specializes in turning complex marketing and SEO concepts into practical, engaging strategies that help businesses strengthen their online presence and grow. Through her speaking and consulting work, Alison helps entrepreneurs and marketing professionals create more effective content and online campaigns that attract the right audience and drive business results. How to connect Alison: LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ Website: https://avwritingservices.com/speaking-engagements/ About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

September 11, 2026Episode 35015 min

Stop Chasing Visibility: The Missing Strategy Between Being Seen and Getting Paid | Ann Carden

Why isn't more visibility automatically leading to more clients, revenue, and profit? In this episode of Expert In You, host Ann Carden challenges one of the most common assumptions in modern business growth: that if you simply get more attention, create more content, appear on more podcasts, and speak on more stages, the revenue will follow. It doesn't. Drawing from more than 35 years of business experience, Ann explains why visibility is only one piece of the growth equation—and why highly visible experts can still struggle to generate consistent, profitable revenue. The real difference comes from what happens after people see you: your positioning, your revenue model, your offers, and the strategic systems that turn attention into qualified opportunities and paying clients. In This Episode, You'll Learn: Why visibility alone doesn't create business growth The missing pieces between being seen and generating revenue How clear market positioning helps turn attention into qualified leads Why your revenue model matters more than simply reaching more people How to turn speaking, podcasting, and content into actual business opportunities Why "more" isn't always better when it comes to marketing and visibility How to engineer a strategic growth plan around your business goals What highly visible experts often get wrong about converting attention into profit How to make every opportunity to show up work harder for your business Key Moments: 06:08 Importance of clear positioning 09:03 Creating a strategic podcast approach 13:01 Elevating business visibility strategy Whether you're a consultant, coach, speaker, expert, or established business owner, this episode will help you stop measuring success by how many people see you and start focusing on what actually moves your business forward. 🎧 Tune in now to discover why visibility without strategy can leave you stuck—and how to turn your visibility into clients, revenue, and real business growth. About the host: Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 🌐Website: https://annlcarden.com 📞Contact Us: www.acarden.com 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach