The Single Mom CEO Podcast

Hosted by Freya Casey

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May 2024

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May 13, 202423 min

13: Marketing without a budget

Welcome back to another episode of the Single Mom CEO Podcast. Today, I'm diving into how you can effectively market your business even when you don't really have a budget for marketing. Drawing from my own experience of building a six-figure business largely through organic growth, I'll share some practical tips and strategies that have worked for me. Key Points Discussed: (0:12 - 1:54) My approach to marketing with no budget, focusing on clarity of message, understanding the target audience, and the importance of organic growth. (1:54 - 2:12) Identifying and catering to my niche market — the mid-aged hobby singer with disposable income looking for personal fulfillment. (2:50 - 5:25) The role of content marketing in my strategy, utilizing blogs, guest posts, and collaborations to expand reach and engage with the target audience effectively. (5:26 - 7:06) Leveraging social media platforms for marketing without spreading too thin across them, focusing on platforms where my audience is most active. (7:07 - 8:42) The significance of building an email list from the start and using it to deepen relationships with my audience through valuable content and interactive communication. (8:44 - 12:35) Utilizing low-cost marketing techniques like contests, giveaways, and partnerships with sponsors to increase audience engagement and brand visibility. Conclusion: Marketing your business doesn't require a hefty budget; it needs creativity, clarity, and a commitment to connect with your audience wherever they are. Whether through social media, collaborations, or email marketing, the key is to provide value and build relationships that turn audiences into customers. Subscribe to continue receiving practical tips and inspirational stories from the Single Mom CEO Podcast. Share this episode with fellow mom entrepreneurs who might benefit from these budget-friendly marketing strategies. Let’s empower each other to build thriving businesses! Thank you for tuning in today. Remember, you are more than capable of achieving greatness not just in your business, but in every aspect of your life. Let's continue to support each other and crush our business goals together!

May 6, 202417 min

12: You need help!

Welcome back to another episode of the Single Mom CEO Podcast. Today, I want to be straightforward with you: you need help. I know I've struggled with this myself, not wanting to inconvenience anyone, but it's crucial to ask for help when you need it. Key Points and Time Stamps: (0:31 - 0:47) My journey from hesitance to asking for help and the realization that most people are more than willing to assist. (0:59 - 1:15) Simple requests for help that have significantly impacted my life, like asking friends to help with meals during challenging times. (2:00 - 2:15) How crucial help was during the early days with my twin newborns, especially in managing daily tasks like meal preparation. (2:33 - 3:08) The incredible difference just an extra pair of hands can make in managing newborns and household chores. (3:08 - 3:42) Encouragement for you not to shy away from seeking business help due to budget concerns. Investing in your business, such as through resources like onlinejobs.ph, can significantly enhance growth without breaking the bank. (4:22 - 4:57) My experience hiring from onlinejobs.ph, including finding a video editor who significantly impacted my YouTube channel before his untimely passing. (5:44 - 6:34) The benefits of working with people from the Philippines due to their incredible work ethic and the value they add to businesses. (7:53 - 8:24) Utilizing platforms like Fiverr for cost-effective outsourcing and the potential to teach your children valuable skills through involvement in your business activities. (9:04 - 9:45) My future plans to delegate more business operations, particularly in teaching singing, to focus more on marketing and business development. (12:12 - 12:38) The importance of community and networking, such as joining mastermind groups or attending conferences, to gain new perspectives and grow your business. Conclusion: Asking for help is not a sign of weakness; it's a strategy for empowerment and growth. Whether it's for personal support or business advancement, opening up to assistance can transform your life and business. Don't hesitate to reach out and create opportunities for collaboration and support. Subscribe to continue receiving insights and inspiration from the Single Mom CEO Podcast. Share this episode with someone who might need a little push to seek the help they need to succeed. Together, we can make a significant impact, both in our lives and in our businesses. Thank you for joining me today. Remember, you are capable, you are resilient, and you are not alone in this journey. Let’s keep crushing it, one episode at a time!

April 29, 202419 min

11: Finding happiness in what is

In this episode, I dive into how to embrace where you currently are in life while still pursuing growth. As a single mom of three and a six-figure business owner, I explore the balance between handling life's challenges and achieving personal and professional goals. Timestamps & Key Topics: (0:00 - 1:44) Introduction to today’s theme: Being okay with where you are right now and still growing. I share my reflections on not having the typical family setup and the emotions tied to experiencing pregnancy and motherhood without a partner. (1:44 - 2:37) I discuss the importance of accepting my situation to avoid falling into the trap of self-pity, which only serves to worsen feelings of despair. (2:38 - 3:53) I touch on Stoicism and its real meaning—accepting what you cannot change but learning from your past to influence your present and future positively. (3:54 - 5:01) The unexpected benefits of facing adversity: becoming incredibly resourceful, efficient, and creative. These traits were honed not out of desire but necessity. (5:01 - 6:49) Debunking the myth that single moms who are successful must be tough. It’s not about toughness; it's about doing what needs to be done. (6:50 - 13:07) Personal stories from times when I felt vulnerable and the strengths gained from those moments. Despite the image of strength, the support of my children and mother is invaluable. (13:07 - 14:21) Why I commit to regular content creation and the motivations behind staying productive and pursuing passions even amidst challenges. (14:22 - 18:33) Handling unexpected financial burdens and the importance of emergency preparedness in business. I also stress the value of support systems like my mastermind group and coach. (18:33 - 19:23) Final thoughts on the crucial role of parenting in shaping society and the empowering message of living life according to your own terms. (19:24 - 19:28) Outro: encouragement to subscribe and share the podcast. I invite you to join this empowering journey by subscribing to the Single Mom CEO Podcast. Share this episode with friends and fellow moms who might find inspiration and motivation in these stories. Let’s redefine success together as single moms and business owners. Thank you for tuning in. Every step you take builds the path to your dreams. Visit thesinglemomceo.com for more resources, and please leave a review to help us reach more incredible moms like you! Until next time, keep pushing forward, and remember, you're not just surviving; you're thriving.

April 22, 202422 min

10: How much can you actually get done?

Welcome back to another episode of the Single Mom CEO Podcast, where we dive into the real challenges and triumphs of balancing entrepreneurship with single motherhood. Today, I'll share insights and strategies on how you can effectively manage your time to achieve remarkable productivity without sacrificing the joys of motherhood. Timestamps & Key Topics: (0:00 - 0:12) Introduction to the podcast and today's topic. (0:12 - 2:18) Discussing the challenges of being a highly active single mom of three, including managing mischievous twins, while running multiple businesses and creative projects. (2:19 - 3:04) Strategies for writing a book as a single mom, focusing on setting achievable daily goals and utilizing small pockets of time effectively. (3:06 - 4:09) Reflecting on the process of revising the first draft of my book and adapting work habits to suit parental responsibilities. (4:10 - 11:58) Detailing my typical daily tasks, including content creation for various platforms, and sharing techniques for efficient multitasking and delegation. (11:59 - 12:15) Emphasizing the importance of consistent content creation and its long-term impact on business growth. (12:17 - 14:12) Exploring new strategies for business expansion and audience engagement through consistent content output and strategic launches. (14:12 - 18:23) The importance of project management tools like ClickUp and Notion in coordinating team activities and enhancing productivity. (18:23 - 21:49) Encouraging listeners to consider what truly matters in the long-term for personal and professional growth, and making a case for the selective investment of time and resources. (21:49 - 22:37) Closing remarks, encouraging feedback from listeners, and a reminder to subscribe for more insights on managing a thriving business as a single mom. If you're a single mom struggling to juggle the demands of entrepreneurship with parenting, remember, you're not alone! Visit thesinglemomceo.com for resources and support tailored for solo boss moms like you. Consider joining our community to stay updated with strategies that cater specifically to your unique challenges and opportunities. Subscribe to ensure you don’t miss out on any insightful episodes designed to help you thrive in both business and motherhood. Let’s harness our collective strength and make the most of our entrepreneurial journeys! Thanks for tuning in, and don't forget to share this podcast with a friend who might benefit from our growing tribe. Until next week, keep striving for excellence and pushing your business to new heights!          

April 15, 202427 min

09: Should you outsource or acquire the skill?

In today’s episode, we'll explore the pivotal decision every entrepreneur faces: to outsource or acquire the skill. As a solo entrepreneur, the challenge of managing all aspects of a business while balancing motherhood is immense. I share my journey from doing everything myself, from video editing to graphics, to strategically outsourcing to enhance efficiency and focus on my areas of genius. Timestamps & Key Topics: (0:00 - 0:44) Introduction and welcome to new listeners; today’s topic: Outsource or Acquire the Skill? (0:44 - 2:30) My initial journey of handling all tasks myself and the value of understanding each task deeply to better manage future help. (2:31 - 5:42) Discussion with my video editor about animations, revealing gaps in our skill sets and the importance of knowing your business’s capabilities. (5:42 - 6:07) How early experiences with video and audio editing became my zone of excellence. (6:08 - 7:29) Reflecting on my history with technology and multimedia from childhood, shaping my skills in content creation. (7:30 - 12:52) Transitioning from doing tasks within my zone of excellence to focusing more on my zone of genius, and how this shift impacts business growth. (12:52 - 17:34) Evaluating the return on investment in learning new skills, like managing ads, versus outsourcing, and the strategic value of in-house expertise. (17:35 - 27:12) Deciding when to outsource versus when to upskill, the importance of aligning tasks with your business’s zones of genius and competence, and practical tips for single moms to efficiently manage household responsibilities to free up more time for business activities. Are you a single mom CEO juggling business and motherhood? If you're looking to streamline your operations and focus more on what truly drives your business forward, consider the strategic choices between outsourcing and acquiring new skills. For more insights and tips on building a thriving business while raising kids, download your free checklist at www.thesinglemomceo.com. Don’t forget to subscribe for more valuable episodes like this, and share this podcast with other boss moms in your circle. Let’s grow our tribe and crush our business goals together! Until next week, keep aiming high and making smart choices that propel you and your business forward.

April 8, 202429 min

08: Is your business just another job?

In today’s episode, I delve into a critical question many entrepreneurs face: Is your business just another job, or are you truly creating a business that brings you freedom? Transitioning from a professional opera singer to running my vocal coaching business, I’ve navigated the unpredictable waters of self-employment and entrepreneurship. Today, I share insights into the distinction between merely trading one job for another and genuinely building a scalable, freedom-giving business. Whether you're freelancing or running an LLC, understanding this difference is crucial for creating not just a job but a life you love. Timestamps & Key Topics: (0:00 - 0:45) Introduction to the episode's theme: the difference between having a job and creating a business. (0:46 - 6:43) Discussing the freedoms and responsibilities of being self-employed versus being an employee. Highlighting the control and risks involved in entrepreneurship. (6:44 - 7:07) The limitations of scaling your business based solely on personal time and effort. (7:07 - 7:32) Exploring solutions for scaling beyond personal capacity, like creating online courses or memberships. (7:32 - 8:16) Benefits of memberships for scalable and recurring revenue. (8:16 - 10:36) The importance of creating systems and procedures for tasks within your business to allow for scalability and flexibility. (10:36 - 12:53) The challenges and limitations of relying solely on one-off coaching sessions or individual client work for income. (12:53 - 13:51) Sharing personal reflections on witnessing my mother’s experience with her business and the importance of creating a business that doesn’t rely entirely on the owner’s presence. (13:52 - 16:59) The significance of preparing your business for life events that require your attention away from work, and the importance of systems and delegation. (16:59 - 18:35) Encouraging the creation of Standard Operating Procedures (SOPs) for all business tasks to ensure continuity in your absence. (18:36 - 20:23) The goal of achieving freedom through business and the role of team building and systematization in reaching this goal. (20:24 - 23:57) Reflecting on personal experiences with my twins and the impact of not being able to fully detach from business responsibilities. (23:57 - 25:08) The broader vision for a fulfilling life as a single mom CEO and the desire to provide an exemplary lifestyle for my children. (25:09 - 27:29) Encouraging thoughtful spending and intentional living as a lesson for children and as a strategy for financial stability and freedom. (27:29 - 29:14) Closing thoughts on not settling for a business that feels like a job and striving for a life of freedom and fulfillment. Invitation to join the waiting list for my mastermind group for single mom CEOs. If you're yearning for more than just another job and dream of building a business that affords you true freedom, I invite you to explore this journey with me. Consider joining the waitlist for my Single Mom CEO mastermind group, a community designed to support, inspire, and propel you toward achieving your dreams. Visit thesinglemomceo.com to sign up and schedule a chat with me. Together, let’s redefine what it means to be a single mom in business. Remember, a winner is not just a dreamer but someone who never stops taking action. Let’s do this!

April 1, 202417 min

07: Are funnels still a thing?

Summary: In today's episode, I dive into an intriguing topic: the relevance of funnels in today’s business strategies. As a mom of three, including twins, and a six-figure business owner, I've navigated the path from being an opera singer to building my brand online. Recently, I've launched Single Mom CEO, and it's made me reflect on whether the traditional sales funnel model still holds its ground. I share insights from both my journey and the industry at large, challenging the notion that every customer's journey has to start cold. If you’re contemplating the structure of your sales strategy or wondering if there's room for a more direct approach to high-ticket sales, this episode is for you. Timestamps & Key Topics: (0:00 - 3:00) I introduce myself and my journey to six figures while expanding my family and starting Single Mom CEO. (3:00 - 4:01) Basic explanation of funnels and their traditional role in business. (4:01 - 5:39) I discuss the standard progression through a funnel, from free offers to high-ticket items. (5:39 - 6:04) Questioning the necessity of a lengthy warming-up process for customers. (6:05 - 6:59) My personal leap into a mastermind group without prior engagement in a traditional funnel. (7:01 - 7:49) How I discovered another mastermind by accident and quickly decided to join. (7:49 - 8:19) Reflecting on the direct connection with high-ticket offers and bypassing traditional email lists. (8:21 - 8:39) The possibility of accessing high-ticket offers without being part of an email sequence. (8:39 - 12:05) Real-life examples that challenge funnel norms and advocate for direct-to-high-ticket sales. (12:05 - 15:12) Emphasizing a diversified approach to reach a broader audience and meet them at different stages of their journey. (15:14 - 15:25) Encouraging openness to various marketing strategies beyond traditional funnels. (15:25 - 15:53) The importance of authenticity in selling high-ticket offers directly. (15:54 - 16:38) Drawing lessons from various business mentors while finding one’s own path. (16:38 - 17:49) Closing thoughts: the value of flexibility and experimentation in business strategies. If you're navigating your business strategy and pondering over funnels, join me as we explore the efficacy of traditional and direct approaches to sales. Download my free guide, "6 Strategies to Grow Your Business to Six Figures While Raising Kids," and consider joining the waitlist for the Single Mom CEO mastermind group. This episode challenges conventional wisdom, offering fresh insights for boss moms aiming for success. Subscribe, share, and let’s grow our tribe together. Here’s to redefining success on our own terms. See you in the next episode!          

March 25, 202429 min

06: Can you grow your business organically to 6 figures?

Summary: In Episode 6 of the Single Mom CEO Podcast, I dive deep into the possibilities and realities of growing a business organically to six figures. Sharing my personal journey of building a six-figure business through organic growth, I explore the challenges, strategies, and mindset shifts required for success. This episode is packed with insights on the importance of focusing on a single platform, creating valuable content, engaging with your audience, and making more offers. I discuss the slow yet intentional process of organic growth, emphasizing the power of being authentic, understanding your audience, and building relationships. Whether you're contemplating organic growth or considering paid advertising, this episode provides valuable perspectives on achieving long-term success in your business. Timestamps & Key Topics: (0:00 - 0:12) Introduction to the episode's theme: organic growth to six figures. (0:12 - 1:37) My personal journey to six-figure organic growth and the slow nature of the process. (1:37 - 1:59) The impact of joining a mastermind group and starting a podcast. (1:59 - 2:25) Content creation strategy: YouTube, podcasting, and social media. (2:25 - 2:54) Early revenue from YouTube with a relatively small audience. (2:54 - 3:19) Challenges with AdSense revenue in the singing tutorial niche. (3:19 - 4:18) Making offers and the importance of having an audience. (4:19 - 8:06) Launching a course and the critical need to start an email list early. (8:07 - 11:25) Focusing on one platform and building a relationship with your audience. (11:25 - 12:00) Strategy for choosing a platform and the ineffectiveness of posting the same content across all platforms. (12:01 - 13:34) The need for authenticity and being relatable to grow organically. (13:34 - 14:41) Ignoring negative comments and focusing on your authentic message. (14:41 - 29:51) The balance between organic growth and paid advertising, choosing your business model, and the significance of personal connection in growth. If you're inspired to grow your business organically and want to join a community of like-minded single mom entrepreneurs, I invite you to consider joining the Single Mom CEO mastermind group. Our waiting list is now open, and joining is the first step towards connecting with a tribe that understands your journey. Visit the website, get on the waiting list, and let's start a conversation about your dreams, challenges, and how we can grow together. Remember, organic growth is not only about strategies but also about believing in yourself and your value. Let's embark on this journey together, embracing our authentic selves and building businesses that thrive organically. Subscribe to the podcast, share it with a friend who may benefit, and let's continue to explore our full potential. Until next week, keep crushing it!

March 18, 202435 min

05: Being at peace with imperfection

Summary: In this heartfelt episode of the Single Mom CEO podcast, I dive into the theme of embracing imperfection, both in our personal lives and as entrepreneurs. I share candidly about my own experiences with the pressures of presenting a perfect image on social media and the realities of being a solo boss mom. From dealing with unexpected childcare challenges to the physical changes post-pregnancy and the desire to provide for my children, this episode is a raw look at the ups and downs of balancing business and motherhood. I discuss the importance of being authentic, the value of having a supportive community, and the necessity of having backup systems in place for those inevitable moments when life throws you a curveball. This episode is an invitation to let go of the pursuit of perfection and step into the beauty of our real, messy, and extraordinary lives as single mom entrepreneurs. Timestamps & Key Topics: (0:00 - 5:07) Introduction to embracing imperfection and the reality of life as a single mom entrepreneur. (5:07 - 5:18) Acknowledgment of the support team that helps me manage my business. (5:18 - 6:57) Discussing the importance of authenticity over curated content and the reality of physical changes and challenges. (6:58 - 7:44) Emphasizing being true to oneself, whether it involves wearing makeup or not. (7:45 - 8:36) The daily unpredictability of motherhood and its impact on business. (8:37 - 10:22) The significance of having systems and support in place to handle the unpredictable nature of life with kids. (10:23 - 12:54) Strategies for business continuity despite personal challenges, emphasizing the value of preparation and backup plans. (12:55 - 14:40) The importance of having a reliable support network for childcare and business tasks. (14:41 - 14:48) Preparing for a weekend full of childcare responsibilities and the implications for business activities. (14:48 - 18:41) The journey of accepting life's messiness and finding joy in imperfection. (18:41 - 22:06) The benefit of surrounding oneself with understanding individuals, particularly those who are also parents. (22:07 - 28:12) The impact of setting realistic expectations in business and the power of owning one's story. (28:12 - 29:37) Encouragement for listeners to download a free guide on growing a six-figure business while raising kids and to consider joining the mastermind group for single mom entrepreneurs. (29:39 - 35:44) Closing thoughts on the value of investing in oneself and the importance of serious commitment to growth and success. Join the waitlist for the Single Mom CEO Mastermind: https://www.thesinglemomceo.com  If you're a single mom entrepreneur looking to connect with a community that gets it, I encourage you to visit singlemomceo.com and consider joining our mastermind group. It's a space designed for high-achieving single moms like you, where we support each other in reaching our goals and living the lives we dream of for ourselves and our children. Don't forget to download the free guide on growing your business while raising kids and subscribe to the podcast to join our growing tribe of resilient, ambitious single mom CEOs. Together, let's embrace our imperfections and turn our dreams into reality.

March 11, 202436 min

04: From eating disorders to international business owner - Anne-Sophie Reinhardt

In this episode, Freya Casey sits down with Anne-Sophie Reinhardt to discuss the challenges and triumphs of navigating single motherhood while building a successful career. Anne shares her poignant journey from dealing with personal turmoil and an eating disorder to finding empowerment through self-salvation and entrepreneurship. Despite starting her motherhood journey unexpectedly and alone, Anne has carved a successful path in social media marketing and leadership, all while raising her son with love and independence. The conversation delves into Anne's aspirations to move to the U.S. with her son, her strategic approach to launching a coaching business there, and her insights on balancing professional ambitions with the demands of single parenthood. Listeners will find inspiration in Anne's story of resilience, self-care, and the pursuit of freedom and fulfillment. Timestamps & Topics: (0:09 - 0:42) Introduction to Anne-Sophie Reinhardt and the serendipity of our meeting through a mastermind group while living in the same part of Germany. (0:42 - 1:49) Anne is invited to share her background and journey to becoming a single mom, highlighting the desire to move to the U.S. (1:49 - 3:37) The shift from dreaming of a traditional family setup to embracing single motherhood due to unforeseen circumstances. (3:38 - 4:54) Anne's early life challenges, including dealing with an eating disorder and a marriage that ended leading to her becoming a single mom. (4:56 - 6:18) The discovery of her pregnancy after leaving her husband and the revelation of his double life. (6:26 - 7:26) Overcoming personal struggles and embarking on a career in social media marketing as a self-taught expert. (7:41 - 9:34) Transitioning to a COO position at a company during the COVID-19 pandemic while continuing her passion for coaching. (9:35 - 13:09) The desire for freedom and autonomy in her professional life, and the dream of moving to the U.S. with her son. (13:09 - 16:37) Details of Anne's business plan for the U.S., focusing on leadership and business coaching, and the process of applying for a visa. (17:07 - 19:14) Discussion about visa options, taxation concerns, and the importance of having a clear business and personal strategy. (19:14 - 35:39) Balancing motherhood with career ambitions, including practical strategies for self-care, work efficiency, and providing for her son. (35:40 - 37:31) Future plans for establishing a physical office space, building a team, and the significance of having personal and professional support structures. (37:31 - 37:57) Closing thoughts and where to find Anne-Sophie online to connect and learn more about her journey and business. Connect with Anne-Sophie Reinhardt: Visit https://www.annesophie.us and follow her on social media to stay updated on her journey and gain insights from her experience as a single mom and entrepreneur. Download my Free Guide: Head over to https://www.thesinglemomceo.com to download the "6 Strategies to Build a 6-Figure Business While Raising Kids" guide, offering practical tips and motivation for single moms on their entrepreneurial path. Thank you for tuning into the Single Mom CEO Podcast. Join me next time for more inspiring conversations and valuable insights to help you thrive as a single mom and entrepreneur.  