Clarity Isn't a Mood. It's a Cut.
You've been getting clarity on this for months. The thinking is done, the notebook is full, you've had the conversations. And the thing hasn't moved an inch. This episode is about clarity, decision making and focus for business owners, and why the thing you've been waiting for doesn't hand you a bigger plan. It hands you a shorter list. But you must decide. It's in the word. Decide comes from the Latin decidere. De, meaning off. Caedere, meaning to cut. To cut off. Same root as incision. Same root as homicide. A decision isn't a conclusion you arrive at. It's an amputation you perform. In this one: - Why clarity subtracts instead of adding, and why that makes it so much harder than it sounds - The etymology of "decide", and what it tells you about what a real decision costs - Why softly working towards a whole bunch of goals means working on none of them - The hedge: half in, sort of in, mostly in, never quite anywhere - Why planning, journalling and running sessions can feel responsible while doing nothing at all - The test: a real decision leaves a "body" Clarity isn't a mood. It's a cut. If nothing died, you didn't decide. Over to you. What's the thing you've been getting clarity on for three months, or twelve? Name it. Then tell me what you'd have to cut for it to actually start. Or whether that thing is the very thing that needs cutting.
