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Promote, Profit, Publish

Promote, Profit, Publish

Hosted by Juliet Clark

Episodes

406

Latest episode

Jun 2026

Language

EN-US

About the show

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…) You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go. The result….. You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place. Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

Listen to episodes

60 recent
June 16, 2026Episode 41026 min

Leveraging AI To Boost Book Sales And Engagement: Domingo Silvas On Praxis Platform

You’ve spent months—maybe years—writing your manuscript. But publishing is only the beginning. The real challenge is reaching the right readers and turning attention into lasting connection. What if your book wasn’t static, but a “living document”—an interactive extension of your brand that evolves with your audience?Today, Domingo Silvas helps us explore how AI is transforming the author journey—not as replacement, but as an augmentation tool that helps you:Turn pages into conversations with AI-driven book companionsScale marketing with automated, high-converting 30-day launch plansBuild a living document with dynamic content, CRM integration, and clear CTAsProtect your voice using specialized AI tools that reduce hallucinations and stay on-brandWhether you’re building a readership or converting clients, it’s time to rethink what your book can do—and how AI can amplify its impact.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

June 9, 2026Episode 40933 min

Building A Fiction Author Platform In 2026: Lessons From Publishing Dark Granny

Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull back the curtain on the modern author’s toolkit, exploring how to leverage AI-assisted branding, targeted sales funnels, and strategic book launches to maximize reach without relying on outdated tactics. Whether you are a first-time novelist or a seasoned writer looking to modernize your promotion, you will learn the exact systems—from crafting effective landing pages and navigating algorithmic changes to executing high-converting book swaps—that turn an unknown manuscript into a sustainable, consistent business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

June 2, 2026Episode 40820 min

Affordable Business Collaboration: Inside Rebecca Bertoldi’s $7 Growth And Collaboration Club

The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust. Guest Rebecca Bertoldi, a StoryBrand certified guide, introduces her low-cost, high-value Growth and Collaboration Club as the essential solution, arguing that warm-introduction collaborations are the new advertisements. She reveals how applying StoryBrand's framework to find your "magic words" and focusing on low cognitive load messaging is now prioritized by platforms and can lead to massive sales boosts, demonstrating a 99% increase case study. Tune in to learn how to pivot from ineffective ad spend to strategic partnerships, master simple, trust-building communication, and leverage this vibrant community for networking, skill sprints, and finding power partners who can instantly scale your business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

May 26, 2026Episode 40744 min

The Perfect Reader Playbook: Boost Book Sales With Smart Audience Building

Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and hit publish, only to watch their sales stall after week one. The reality is that the old "build it and they will come" strategy is broken. Today, Amazon has flipped the script, moving away from short-term sales spikes and instead rewarding authors who bring in external traffic through robust, long-term platform building.If you want to stop guessing and start executing, you need to understand the Perfect Reader Playbook. Success in the modern market isn't about luck; it's about mastering the five stages of reader awareness—moving your audience from being completely unaware to becoming your most loyal buyers. By shifting your focus from cold selling to relationship building, you can transform your book from a one-off project into a powerful engine for your coaching, consulting, or speaking business. Let’s dive into how you can stop the "long tail collapse" and start building an author platform that Amazon—and your readers—will reward mightily.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

May 19, 2026Episode 40627 min

Sustainable Book Success On Amazon: Rethinking Launch Spikes And Bestseller Moments

Are you still chasing that fleeting 'Amazon Bestseller' tag? If your book strategy relies on high-stress, expensive launch spikes followed by a sales crash, it's time to adapt. Amazon has officially changed the game, moving away from short-term "launch fireworks" toward a long-term performance horizon. In this post, learn exactly what Amazon's new algorithms are rewarding—from consistent, believable sales patterns and verified reader satisfaction to growing catalog engagement and building an unshakeable author platform. Stop focusing on launch week as a trophy and discover the critical steps for achieving sustainable book success on Amazon, today and into the future.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

May 12, 2026Episode 40522 min

Content That Feeds The Amazon Algorithm

Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how authors can move from hoping the algorithm will notice them to giving it undeniable reasons to favor their listings through a strategic content ecosystem. By understanding the three big levers of the A10 AI—organic reach, organic engagement, and external traffic—authors can train Amazon to see their books as high-demand assets. The discussion breaks down a six-step framework for aligning off-platform content, such as podcasts, SEO-optimized blogs, and social media funnels, with on-platform elements like A+ content and search-intent metadata. When every piece of external content acts as a qualified referral, the algorithm rewards the listing with increased visibility, turning "Big Brother" Amazon into a powerful organic ranking engine for your brand.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

May 5, 2026Episode 40427 min

Amazon Algorithm Changes: What Authors Must Do Now

May 2026 saw some major algorithm changes at Amazon, and authors have to make some changes if they want to keep up and avoid having a tough time. Juliet Clark breaks down how the online shopping giant is moving away from bestselling campaigns and more into organic engagement and online traffic. Learn different strategies to work around the ever-changing algorithm and internet trends instead of simply buying a bunch of ads or hitting a list.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

April 21, 2026Episode 40252 min

Unlock the Power of Your Author Platform Panel Discussion: Book Writing, Platform Building & Beyond

Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid, the Cash Flow Engineer. Together, they discuss how to expertly use AI technology to build an enduring author brand and expand your platform without losing human authenticity or draining your creative juices. They also explain how to determine your ideal clients, pinpoint your biggest competitors, and maintain a reliable author website anyone can easily visit.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

April 14, 2026Episode 40133 min

From Idea To Bestseller: Karen Strauss Reveals The Path To Profitable Publishing

Many aspiring authors have a big idea sleeping deep within their brains, but they have no idea how to turn it into a bestselling book. Karen Strauss helps these promising individuals to write, publish, distribute, and promote their books through her firm, Hybrid Global Publishing. She joins Juliet Clark to discuss how authors can achieve bestselling status by going beyond traditional publishing practices, learning the right financial planning strategies, and fully protecting their intellectual property. Karen also talks about her upcoming three-day event in May dedicated to guiding authors through the intricate processes of publishing, marketing, and funding.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

April 7, 2026Episode 40031 min

Navigating Book Marketing With Atina Van der Veen: TikTok, BookTok, And Authentic Creator Campaigns

Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a specialized agency dedicated to connecting authors and publishers with book-focused creators.Antina shares her journey and reveals the secrets to authentic and effective promotion. Learn why User-Generated Content (UGC) campaigns are the genuine, less 'salesy' way to sell books, allowing companies to use creator creativity on their own corporate channels. We discuss the importance of aligning with the book community's values—which are open-minded and supportive of diversity—and why ChallyPop vets every book to ensure an authentic fit with their creators. Plus, Antina explains why compensating creators is not a bribe, but a necessary token of appreciation for their time and platform. If you want to leverage the power of specialized creator marketing and future-proof your book promotion strategy, this episode is a must-listen.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

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