MOCK, the podcast

Hosted by MOCK, the agency

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Episodes

100

Latest episode

Sep 2026

Language

EN-US

About the show

Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.

Listen to episodes

60 recent

October 14, 202625 min

Ep. 178 – Why Constraints Make Creativity Stronger in Design and Music

Join Don and Cuyler as they explore the surprising connections between music and branding—and why the best creative work often comes from breaking the rules. Starting with Neil Peart, Rush, and Rick Rubin, they dig into how constraints can sharpen creativity, why the strongest songs and brand systems don’t always come together in a straight line, and how even difficult feedback can lead to award-winning work. Along the way, they share stories about Pearl Jam, Elton John, The Beatles, Bohemian Rhapsody, System of a Down, Queens of the Stone Age, and more. It’s a lively conversation about originality, authenticity, and the unexpected ways great music can teach us to build better brands. Chapters (00:00:00) - Intro (00:00:47) - The Legacy of Neil Peart and Rush (00:03:45) - The Art of Songwriting and Design (00:06:45) - Building a Brand from Scratch (00:09:48) - Creativity in Constraints (00:12:49) - The Role of Producers in Music (00:15:44) - Exploring the Creative Process (00:18:55) - The Influence of Music on Design (00:21:49) - Closing Thoughts on Music and Creativity (00:25:18) - Outro

September 30, 202623 min

Ep. 177 – The Brands Everyone Buried That Somehow Refuse to Die

Join Don and Cuyler as they unpack a strange truth about branding: some companies don't die, they mutate. They trace the weird afterlife of AOL, Yahoo, MySpace, Alexa, Crocs, JC Penney, and Chuck E. Cheese, asking what actually keeps a brand alive long after it should have disappeared. It's a lively conversation about nostalgia, brand relevance, and the generational logic behind the marketplace's strangest holdouts. Chapters (00:00:00) - Intro (00:00:51) - AOL and the Early Internet (00:04:44) - MySpace and Social Media (00:08:38) - Alexa and Obsolete Tech (00:09:46) - Crocs and Comeback Brands (00:11:52) - Napster’s Reinvention (00:12:55) - Why JCPenney Survives (00:16:33) - Chuck E. Cheese, Pizza, and Beer (00:22:51) - Closing Thoughts (00:23:12) - Outro

September 23, 202623 min

Ep. 176 – How Brand Nostalgia Became a Powerful Growth Strategy

Join Don and Cuyler as they trade takes on Iron Maiden's 50th anniversary tour, then follow that thread into a much bigger story: what actually makes a comeback work. They trace the parallels between legacy acts and legacy brands, comparing revivals from Old Spice, Hostess Twinkies, BlackBerry, Apple, Burger King, and Pizza Hut. It's a lively conversation about nostalgia marketing, brand equity, and knowing when a brand needs real reinvention versus when it just needs to remember what made people love it in the first place. Chapters (00:00:00) - Intro (00:00:30) - Podcast Journey (00:01:32) - Iron Maiden Experience and Brand Comebacks (00:03:30) - Old Spice: From Old to Cool (00:06:27) - Hostess and the Twinkie Revival (00:09:30) - Fast Food Brands and Nostalgia (00:12:28) - Tech Brands: Apple and Blackberry's Journey (00:19:36) - Conclusion: Reinvention and Brand Longevity (00:22:42) - Outro

September 9, 202632 min

Ep. 175 – Why Minimalist Logos Fail When Brands Lose Their Personality

Join Don and Cuyler as they trade takes on Instagram’s new word mark, then follow that thread into a much bigger story: what makes a rebrand feel modern without erasing the character people already love. They trace the redesign choices, brand strategy, and audience reactions behind Instagram’s update — and compare it with rebrands from Gap, Taco Bell, Ford, Coca-Cola, American Airlines, and the Big Ten. It’s a lively conversation about logo design, brand equity, and why some visual changes quietly become the new normal while others trigger an instant backlash. Chapters (00:00:00) - Intro (00:00:37) - Nickname Origins (00:03:33) - Tributes to Iconic Voices (00:06:43) - Instagram's Logo Evolution (00:09:32) - The Impact of Minimalism in Branding (00:12:36) - The Future of Instagram's Branding (00:16:49) - The Evolution of Logos and Branding (00:19:34) - Controversial Advertising and Public Backlash (00:22:26) - Cultural Shifts in Advertising and Design (00:25:43) - The Challenges of Sports Branding (00:29:34) - Consumer Confusion in Packaging Design (00:32:19) - Outro

August 12, 202626 min

Ep. 174 – An Odyssey of Our Own: A New Adventure Calls

Join Rob and Don as they trade takes on the summer's big movie, then follow that thread into a much bigger story: a scrapped parking-deck idea that quietly turned into a real Atlanta business. They trace the years of redesigns, dead ends, and hard conversations it took to get there — and drop a few hints about what it means for what's next at MOCK. It's a lively conversation about entrepreneurship, real estate strategy, and how a ridiculous idea earns its way into becoming a legitimate company. Chapters (00:00:00) - Intro (00:00:35) - The Odyssey Review (00:11:27) - A Farewell to Podcasting (00:13:21) - The Rangeworks Origin Story (00:16:05) - Rethinking the Urban Driving Range (00:18:49) - Why Rangeworks Is Different (00:21:32) - Launch Plans and What’s Next (00:24:34) - A Fond Farewell (00:26:02) - Outro

July 29, 2026Episode 17323 min

Ep. 173 – The Hidden Evolution of Advertising Agencies

Join Rob and Don as they unpack a deceptively simple question: what is an advertising agency? After a quick World Cup catch-up, they explore how agencies have evolved from full-service creative partners into a fragmented landscape of specialists, independent shops, and tailored client teams. It’s a lively conversation about technology, media, measurement, the changing needs of smaller businesses, and how finding the right agency relationship can make better work possible. Chapters (00:00:00) - Intro (00:00:40) - World Cup Recap (00:02:21) - England's Semifinal Collapse (00:06:12) - Expanding the World Cup (00:08:50) - MLS's Marketing Challenge (00:11:40) - What Is an Advertising Agency? (00:12:51) - Why Agency Services Fragmented (00:14:03) - Supporting Smaller Marketing Teams (00:16:13) - Media, Metrics and Accountability (00:19:05) - How 2008 Reshaped Agencies (00:20:24) - Building the Right Client Team (00:21:49) - What to Expect From an Agency (00:23:07) - Outro

July 22, 202624 min

Ep. 172 – What the World Cup Taught Us About Preparedness

Join Rob and Don as they discuss World Cup drama, creative production, and the art of making memorable photo and video shoots. From food styling and pet shoots to pool campaigns, dodgeball spots, and alien invasion miniatures, they show how teamwork, specialization, and a great on-set vibe turn wild ideas into standout work. Chapters (00:00:00) - Intro (00:00:43) - World Cup Reflections (00:05:41) - The Art of Food Photography (00:10:47) - Memorable Photo Shoots and Experiences (00:20:42) - The Evolution of Photography and Technology (00:23:50) - Outro

July 15, 202618 min

EP. 171 – How a Digital Billboard Turned Atlanta’s Heatwave into a Hilarious Marketing Win

Join Rob and Don as they explore the surprising power of outdoor advertising and the creative ways brands turn billboards into unforgettable moments. From weather-reactive campaigns to clever long-running mascots, they break down how smart storytelling, humor, and bold ideas help brands stand out in a noisy world. It’s a lively conversation about why outdoor ads still work, what makes them memorable, and how great marketing can turn even a simple board into a cultural talking point. Chapters (00:00:00) - Intro (00:00:38) - Rush Discussion (00:03:44) - The State of Outdoor Advertising (00:06:38) - Digital Billboards and Creative Campaigns (00:09:36) - Chick-fil-A's Iconic Outdoor Campaigns (00:12:38) - The Role of Traditional Advertising Today (00:16:37) - Conclusion and Where to Find Us (00:17:54) - Outro

July 8, 202621 min

Ep. 170 – The Surprising Power of World Cup Uniting a Divided World

Join Rob and Don as they unpack the wild world of FIFA brand policing, where stadium logos disappear, jerseys get censored, and sponsors fight for every inch of attention. With sharp humor and insight, they explore the strange lengths brands go to protect their turf and what it reveals about marketing, power, and the beautiful game. Chapters (00:00:00) - Intro (00:00:56) - The World Cup: A Global Unifier (00:03:55) - The Stars of the World Cup (00:07:00) - FIFA's Advertising Regulations (00:09:58) - Experiencing the World Cup Live (00:12:55) - The Impact of Branding and Sponsorships (00:16:00) - Hydration Breaks and Their Implications (00:18:51) - The Future of the World Cup and USA's Prospects (00:21:03) - Outro

June 17, 202629 min

Ep. 169 – The Unexpected Power of Cult Followings

Join Rob and Don as they dive into the fascinating world of cult followings and brand loyalty. Discover how brands like Buc-Ee’s and Yeti have turned everyday items into cultural icons, and why Rush's new drummer is winning over fans with authenticity. With humor and insight, they unravel the psychology behind brand devotion and how storytelling creates unbreakable bonds. Tune in for a lively discussion that blends wit, wisdom, and a fresh perspective on what makes us loyal to the brands and bands we love. Chapters (00:00:00) - Intro (00:00:44) - Summer Vibes and Humidity Tales (00:03:44) - Rush's New Era with Female Drummer (00:06:42) - Cult Followings in Music and Brands (00:09:42) - The Buc-ee's Phenomenon (00:12:32) - Fashion Brands with Cult Followings (00:14:32) - The Evolution of Water Bottles (00:18:39) - Brand Loyalty and Membership Rewards (00:23:43) - The Changing Landscape of Technology and Brand Engagement (00:25:38) - The Power of Storytelling in Brand Loyalty (00:27:39) - Sports Predictions and Cultural Engagement (00:28:42) - Outro