MOCK, the podcast

Hosted by MOCK, the agency

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Episodes

100

Latest episode

Jun 2026

Language

EN-US

About the show

Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.

Listen to episodes

60 recent

June 10, 202617 min

Ep. 168 – The Surprising Connection Between Memorial Day and Car Sales

Join Rob and Don as they explore the unexpected ties between Memorial Day and marketing magic. Discover how this holiday became a hotspot for car sales and BBQ brands, turning nostalgia into a sales powerhouse. With humor and insight, they reveal the secrets behind holiday promotions and how you can navigate them like a pro. Tune in for a lively discussion that blends wit, wisdom, and a fresh perspective on holiday marketing. Chapters (00:00:00) - Intro(00:00:52) - Memorial Day and Its Significance(00:03:48) - Car Buying Trends and Experiences(00:06:49) - Insurance and Fleet Considerations(00:09:55) - Advertising Tactics for Memorial Day(00:12:39) - Grilling and Cooking Traditions(00:15:50) - Closing Thoughts and Future Plans(00:16:55) - Outro

May 20, 202622 min

Ep. 167 – The Atlanta Pioneer Who Went From Bison Burgers to Media Mogul

Join Rob and Don as they unravel the curious case of the phrase "six, seven, eight" and explore how certain cultural nuggets embed themselves into our identity. Discover the psychology behind why some trends stick around while others fade, and learn how brands can leverage nostalgia to maintain their spot in our collective psyche. With a mix of humor and insights, this episode promises to entertain and enlighten, offering a fresh take on the staying power of slang and cultural phenomena. Tune in for a delightful discussion that blends wit, wisdom, and a touch of nostalgia. Chapters (00:00:00) - Intro(00:00:45) - 6, 7 Meaning(00:03:35) - Remembering Ted Turner: A Personal Reflection(00:06:40) - Ted Turner's Impact on Atlanta and Media(00:09:40) - The Legacy of 24-Hour News and CNN(00:12:45) - Ted Turner: The Eccentric Media Pioneer(00:15:46) - Ted Turner's Influence on Sports and Culture(00:18:45) - The Future of Atlanta's Philanthropic Leaders(00:21:46) - Outro

May 6, 202629 min

Ep. 166 – The Secret to Making Your Next Promo Go Viral

Join Don and Rob as they explore the fascinating realm of innovative marketing stunts. Discover how simple concepts, like Drake's icy seats, can capture global attention. Blending humor with expert insights, they delve into the secrets of viral success and memorable brand moments. Get ready for an engaging discussion that entertains and inspires, offering a fresh take on marketing's cultural influence. Tune in for this exciting episode! Chapters (00:00:00) - Intro(00:00:42) - Personal Style Choice(00:03:46) - Marketing Stunts: Drake's Ice Sculpture(00:06:44) - The Power of Simplicity in Marketing(00:09:31) - Case Study: The Movie 'Smile' and Its Unique Promotion(00:12:44) - The Contrast of Big Brands vs. Small Brands in Marketing(00:14:18) - Navigating PR Challenges and Brand Perception(00:19:20) - The Evolution of Marketing Stunts(00:25:32) - Creative Campaigns: The Art of Experiential Marketing(00:29:07) - Outro

April 29, 2026Episode 16522 min

Ep. 165 – How Small Marketing Teams Handle Big Business

Join Rob and Don as they dive into the fascinating world of marketing and advertising. This episode unravels the blurred lines between the two, enriched with witty insights and expert commentary. Discover the art of crafting compelling briefs and the surprising role of PR. From trade shows to influencer marketing, explore the secrets behind successful campaigns. Tune in for a lively discussion that promises to enlighten and entertain, offering a fresh take on marketing's evolving landscape. Don't miss this engaging episode! Chapters (00:00:00) - Intro(00:01:11) - Marketing and Advertising(00:03:56) - Defining Marketing vs. Advertising(00:06:15) - The Role of Marketing in Business(00:11:21) - Challenges in Client Briefs(00:13:11) - The Evolution of Advertising Terminology(00:18:22) - Trade Shows and Public Relations in Advertising(00:20:22) - Conclusion and Reflections on Experience(00:22:29) - Outro

April 22, 202629 min

Ep. 164 – The Secret Power of SEO

Join Rob and Don as they dive into the world of SEO, revealing the secrets to boosting your online presence. This episode explores the essentials of search engine optimization, from mastering Google My Business to crafting effective backlinks. With humor and expert insights, they uncover how consistent blogging can be your secret weapon. Tune in for a lively discussion that promises to enlighten and entertain, offering a fresh take on SEO's impact on your business success. Don't miss this engaging episode! Chapters (00:00:00) - Intro(00:00:46) - Springtime Allergies(00:02:05) - The Importance of SEO in Marketing(00:04:17) - Understanding Onsite vs Offsite SEO(00:06:37) - Optimizing Your Google My Business Profile(00:11:04) - Website Optimization for SEO(00:12:30) - The Role of Blogging in SEO(00:16:03) - Offsite SEO and Building Backlinks(00:19:33) - The Future of SEO with AI(00:26:23) - Conclusion and SEO Audit Offer(00:29:08) - Outro

April 8, 202627 min

Ep. 163 – World Cup Countdown: Hopes and Hurdles

Join Don and Rob as they venture into the captivating world of soccer's global spectacle. This episode uncovers the intricate dance of World Cup preparations and its impact on fans worldwide, enriched with personal anecdotes and expert commentary. Blending humor with deep insights, they explore the art of stadium design and the challenges of jersey aesthetics. From unforgettable matches to iconic stadium experiences, discover the secrets to crafting memorable fan moments. Tune in for a lively discussion that promises to both enlighten and entertain, offering a fresh take on soccer's cultural significance. Don't miss this engaging episode! Chapters (00:00:00) - Intro(00:00:48) - Soccer Match Discussion(00:03:49) - Analyzing the US Men's National Team Performance(00:06:44) - World Cup Excitement and Marketing in Atlanta(00:12:46) - The Impact of Advertising During the World Cup(00:18:47) - Mercedes-Benz Stadium Experience(00:24:45) - Closing Thoughts and Future Discussions(00:27:27) - Outro

April 1, 202627 min

Ep. 162 – The Unexpected Power of Packaging

Join Rob and Don as they dive into the vibrant world of graphic design trends shaping today's marketing landscape. This episode uncovers the secrets behind eye-catching visuals and their role in capturing audience attention, enriched with personal anecdotes and expert commentary. With a blend of wit and wisdom, they explore the nuances of color psychology, typography, and brand storytelling. From memorable ad campaigns to iconic logos, discover the strategies that drive brand recognition and consumer engagement. Tune in for a lively conversation that promises to both educate and entertain, offering a fresh take on the art of visual communication in the digital age. Don't miss this captivating episode! Chapters (00:00:00) - Intro(00:00:01) - Packaging Trends(00:00:02) - The Impact of Packaging on Brand Experience(00:00:03) - Innovative Packaging Examples(00:00:04) - The Role of Packaging in Supply Chain(00:00:05) - The Balance of Tradition and Innovation in Packaging(00:00:06) - Conclusion and Call to Action(00:00:07) - Outro

March 25, 202625 min

Ep. 161 – Mentors and Mavericks: Shaping the Future of Design

Join Don and Rob as they dive into the world of creative legends and their lasting impact on advertising and design. This episode uncovers the secrets behind iconic campaigns and the mentors who inspired them, enriched with personal anecdotes and expert insights. With a blend of humor and expertise, they explore the art of balancing visuals and headlines to create compelling narratives. From Atlanta's creative history to groundbreaking magazine experiments, discover how simplicity and innovation drive success. Tune in for an engaging discussion that will both inform and entertain, offering a fresh perspective on the power of creativity in shaping culture. Don't miss this insightful episode! Chapters (00:00:00) - Intro(00:00:41) - Episode Overview(00:03:36) - Inspiration from Industry Figures(00:06:35) - Lessons from Creative Mentors(00:09:28) - Influential Designers and Their Impact(00:12:40) - The Role of Advertising in Culture(00:15:36) - Reflections on Teaching and Learning(00:18:41) - Final Thoughts and Takeaways(00:25:10) - Outro

March 18, 202626 min

Ep. 160 – Unlocking Nostalgia in Marketing

Join Rob and Don as they explore the fascinating realm of nostalgia-driven branding. This episode reveals the magic behind retro branding and its influence on consumer loyalty, enriched with personal stories and expert insights. With a mix of humor and expertise, they delve into the art of creating emotional connections and brand consistency. From concert memories to iconic collectibles, uncover the secrets to building lasting brand appeal. Tune in for an engaging discussion that will both inform and entertain, offering a fresh perspective on nostalgia's power in today's market. Don't miss this insightful episode! Chapters (00:00:00) - Intro(00:00:45) - Ticketmaster Woes and Concert Experiences(00:03:49) - Nostalgic Concert Memories and Branding(00:06:46) - Muchacho: A Retro Dining Experience(00:09:43) - The Importance of Consistent Branding(00:12:50) - Nostalgia in Marketing and Brand Revival(00:15:40) - Pokemon's Cultural Impact and Nostalgia(00:18:43) - Trading Cards and Collectibles(00:21:48) - Fashion Nostalgia: What Should Stay Gone?(00:26:40) - Outro

March 11, 202624 min

Ep. 159 – Building Relationships: The Key to Agency Success

Join Don and Rob as they explore the pivotal role of trust and referrals in agency success. This episode dives into how intuitive decisions and authentic connections can transform business development, featuring personal anecdotes and expert insights. With their unique blend of humor and expertise, they discuss the art of reading client cues and the impact of relationship dynamics. From initial client meetings to strategic pricing, discover the keys to fostering lasting partnerships. Tune in for a lively discussion that will both inform and entertain, offering a fresh perspective on building a thriving agency. Don't miss this insightful episode! Chapters (00:00:00) - Intro(00:00:48) - Cold Remedies and the Common Cold(00:06:21) - Navigating Client Relationships and New Opportunities(00:12:14) - Business Development Strategies for Agencies(00:17:49) - The Art of Pricing and Client Engagement(00:24:34) - Outro