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MOCK, the podcast

MOCK, the podcast

Hosted by MOCK, the agency

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Episodes

100

Latest episode

Jul 2026

Language

EN-US

About the show

Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.

Listen to episodes

60 recent
August 12, 202626 min

Ep. 174 – An Odyssey of Our Own: A New Adventure Calls

Join Rob and Don as they trade takes on the summer's big movie, then follow that thread into a much bigger story: a scrapped parking-deck idea that quietly turned into a real Atlanta business. They trace the years of redesigns, dead ends, and hard conversations it took to get there — and drop a few hints about what it means for what's next at MOCK. It's a lively conversation about entrepreneurship, real estate strategy, and how a ridiculous idea earns its way into becoming a legitimate company. Chapters (00:00:00) - Intro(00:00:35) - The Odyssey Review(00:11:27) - A Farewell to Podcasting(00:13:21) - The Rangeworks Origin Story(00:16:05) - Rethinking the Urban Driving Range(00:18:49) - Why Rangeworks Is Different(00:21:32) - Launch Plans and What’s Next(00:24:34) - A Fond Farewell(00:26:02) - Outro

July 29, 2026Episode 17323 min

Ep. 173 – The Hidden Evolution of Advertising Agencies

Join Rob and Don as they unpack a deceptively simple question: what is an advertising agency? After a quick World Cup catch-up, they explore how agencies have evolved from full-service creative partners into a fragmented landscape of specialists, independent shops, and tailored client teams. It’s a lively conversation about technology, media, measurement, the changing needs of smaller businesses, and how finding the right agency relationship can make better work possible. Chapters (00:00:00) - Intro(00:00:40) - World Cup Recap(00:02:21) - England's Semifinal Collapse(00:06:12) - Expanding the World Cup(00:08:50) - MLS's Marketing Challenge(00:11:40) - What Is an Advertising Agency?(00:12:51) - Why Agency Services Fragmented(00:14:03) - Supporting Smaller Marketing Teams(00:16:13) - Media, Metrics and Accountability(00:19:05) - How 2008 Reshaped Agencies(00:20:24) - Building the Right Client Team(00:21:49) - What to Expect From an Agency(00:23:07) - Outro

July 22, 202624 min

Ep. 172 – What the World Cup Taught Us About Preparedness

Join Rob and Don as they discuss World Cup drama, creative production, and the art of making memorable photo and video shoots. From food styling and pet shoots to pool campaigns, dodgeball spots, and alien invasion miniatures, they show how teamwork, specialization, and a great on-set vibe turn wild ideas into standout work. Chapters (00:00:00) - Intro(00:00:43) - World Cup Reflections(00:05:41) - The Art of Food Photography(00:10:47) - Memorable Photo Shoots and Experiences(00:20:42) - The Evolution of Photography and Technology(00:23:50) - Outro

July 15, 202618 min

EP. 171 – How a Digital Billboard Turned Atlanta’s Heatwave into a Hilarious Marketing Win

Join Rob and Don as they explore the surprising power of outdoor advertising and the creative ways brands turn billboards into unforgettable moments. From weather-reactive campaigns to clever long-running mascots, they break down how smart storytelling, humor, and bold ideas help brands stand out in a noisy world. It’s a lively conversation about why outdoor ads still work, what makes them memorable, and how great marketing can turn even a simple board into a cultural talking point. Chapters (00:00:00) - Intro(00:00:38) - Rush Discussion(00:03:44) - The State of Outdoor Advertising(00:06:38) - Digital Billboards and Creative Campaigns(00:09:36) - Chick-fil-A's Iconic Outdoor Campaigns(00:12:38) - The Role of Traditional Advertising Today(00:16:37) - Conclusion and Where to Find Us(00:17:54) - Outro

July 8, 202621 min

Ep. 170 – The Surprising Power of World Cup Uniting a Divided World

Join Rob and Don as they unpack the wild world of FIFA brand policing, where stadium logos disappear, jerseys get censored, and sponsors fight for every inch of attention. With sharp humor and insight, they explore the strange lengths brands go to protect their turf and what it reveals about marketing, power, and the beautiful game. Chapters (00:00:00) - Intro(00:00:56) - The World Cup: A Global Unifier(00:03:55) - The Stars of the World Cup(00:07:00) - FIFA's Advertising Regulations(00:09:58) - Experiencing the World Cup Live(00:12:55) - The Impact of Branding and Sponsorships(00:16:00) - Hydration Breaks and Their Implications(00:18:51) - The Future of the World Cup and USA's Prospects(00:21:03) - Outro

June 17, 202629 min

Ep. 169 – The Unexpected Power of Cult Followings

Join Rob and Don as they dive into the fascinating world of cult followings and brand loyalty. Discover how brands like Buc-Ee’s and Yeti have turned everyday items into cultural icons, and why Rush's new drummer is winning over fans with authenticity. With humor and insight, they unravel the psychology behind brand devotion and how storytelling creates unbreakable bonds. Tune in for a lively discussion that blends wit, wisdom, and a fresh perspective on what makes us loyal to the brands and bands we love. Chapters (00:00:00) - Intro(00:00:44) - Summer Vibes and Humidity Tales(00:03:44) - Rush's New Era with Female Drummer(00:06:42) - Cult Followings in Music and Brands(00:09:42) - The Buc-ee's Phenomenon(00:12:32) - Fashion Brands with Cult Followings(00:14:32) - The Evolution of Water Bottles(00:18:39) - Brand Loyalty and Membership Rewards(00:23:43) - The Changing Landscape of Technology and Brand Engagement(00:25:38) - The Power of Storytelling in Brand Loyalty(00:27:39) - Sports Predictions and Cultural Engagement(00:28:42) - Outro

June 10, 202617 min

Ep. 168 – The Surprising Connection Between Memorial Day and Car Sales

Join Rob and Don as they explore the unexpected ties between Memorial Day and marketing magic. Discover how this holiday became a hotspot for car sales and BBQ brands, turning nostalgia into a sales powerhouse. With humor and insight, they reveal the secrets behind holiday promotions and how you can navigate them like a pro. Tune in for a lively discussion that blends wit, wisdom, and a fresh perspective on holiday marketing. Chapters (00:00:00) - Intro(00:00:52) - Memorial Day and Its Significance(00:03:48) - Car Buying Trends and Experiences(00:06:49) - Insurance and Fleet Considerations(00:09:55) - Advertising Tactics for Memorial Day(00:12:39) - Grilling and Cooking Traditions(00:15:50) - Closing Thoughts and Future Plans(00:16:55) - Outro

May 20, 202622 min

Ep. 167 – The Atlanta Pioneer Who Went From Bison Burgers to Media Mogul

Join Rob and Don as they unravel the curious case of the phrase "six, seven, eight" and explore how certain cultural nuggets embed themselves into our identity. Discover the psychology behind why some trends stick around while others fade, and learn how brands can leverage nostalgia to maintain their spot in our collective psyche. With a mix of humor and insights, this episode promises to entertain and enlighten, offering a fresh take on the staying power of slang and cultural phenomena. Tune in for a delightful discussion that blends wit, wisdom, and a touch of nostalgia. Chapters (00:00:00) - Intro(00:00:45) - 6, 7 Meaning(00:03:35) - Remembering Ted Turner: A Personal Reflection(00:06:40) - Ted Turner's Impact on Atlanta and Media(00:09:40) - The Legacy of 24-Hour News and CNN(00:12:45) - Ted Turner: The Eccentric Media Pioneer(00:15:46) - Ted Turner's Influence on Sports and Culture(00:18:45) - The Future of Atlanta's Philanthropic Leaders(00:21:46) - Outro

May 6, 202629 min

Ep. 166 – The Secret to Making Your Next Promo Go Viral

Join Don and Rob as they explore the fascinating realm of innovative marketing stunts. Discover how simple concepts, like Drake's icy seats, can capture global attention. Blending humor with expert insights, they delve into the secrets of viral success and memorable brand moments. Get ready for an engaging discussion that entertains and inspires, offering a fresh take on marketing's cultural influence. Tune in for this exciting episode! Chapters (00:00:00) - Intro(00:00:42) - Personal Style Choice(00:03:46) - Marketing Stunts: Drake's Ice Sculpture(00:06:44) - The Power of Simplicity in Marketing(00:09:31) - Case Study: The Movie 'Smile' and Its Unique Promotion(00:12:44) - The Contrast of Big Brands vs. Small Brands in Marketing(00:14:18) - Navigating PR Challenges and Brand Perception(00:19:20) - The Evolution of Marketing Stunts(00:25:32) - Creative Campaigns: The Art of Experiential Marketing(00:29:07) - Outro

April 29, 2026Episode 16522 min

Ep. 165 – How Small Marketing Teams Handle Big Business

Join Rob and Don as they dive into the fascinating world of marketing and advertising. This episode unravels the blurred lines between the two, enriched with witty insights and expert commentary. Discover the art of crafting compelling briefs and the surprising role of PR. From trade shows to influencer marketing, explore the secrets behind successful campaigns. Tune in for a lively discussion that promises to enlighten and entertain, offering a fresh take on marketing's evolving landscape. Don't miss this engaging episode! Chapters (00:00:00) - Intro(00:01:11) - Marketing and Advertising(00:03:56) - Defining Marketing vs. Advertising(00:06:15) - The Role of Marketing in Business(00:11:21) - Challenges in Client Briefs(00:13:11) - The Evolution of Advertising Terminology(00:18:22) - Trade Shows and Public Relations in Advertising(00:20:22) - Conclusion and Reflections on Experience(00:22:29) - Outro

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