Marketing with Burlington Press

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100

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Oct 2026

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About the show

Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat

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60 recent

November 11, 2026Episode 11118 min

How Do You Get Someone to Respond to Direct Mail?

Direct mail is one of the most dependable ways to reach people, and when it’s done well, it gets results. Still, there’s a big difference between a mailer that gets a quick glance and one that gets someone to pick up the phone, visit your website, or walk through your door. So how do you get someone to pick up your postcard, read it, and act on it? Read more: https://burlingtonpress.com/2026/11/11/how-to-get-people-to-respond-to-direct-mail/

October 19, 2026Episode 10196 min

Keep It Real | Anyone Can Post. Real Businesses Print.

Did you know there is a subreddit called “Is It AI?” Here, frustrated customers post images of work they commissioned as original art, but when it came back, they suspected was AI-generated. Now they want to know whether they’ve just wasted their money. We give this example, not because AI is “bad” (most of us use AI in some form every day, from asking Alexa for the weather to using Microsoft Copilot to draft an email), but because digital marketing was voluminous before the age of AI. Now, AI has made it that much easier for even novice teams to churn out endless ads, posts, and other marketing copy. If customers were drowning in digital marketing before, what are they doing now? Read more: https://burlingtonpress.com/2026/10/19/keep-it-real-anyone-can-post-real-businesses-print/

October 6, 2026Episode 10066 min

The Marketing Calendar for Small Businesses Who Hate Marketing Calendars

If you’ve ever downloaded a marketing calendar template, filled in the first two months with good intentions, and then never opened it again, you’re in good company. Most small business owners aren’t marketers. You’re running the shop, managing the staff, answering the phone, and doing the books on Sunday night. A spreadsheet full of color-coded campaigns isn’t going to survive that schedule. The problem is that most marketing calendars weren’t built for the person who’s also running the business. Most of them are built for companies with a marketing department. A useful small business marketing calendar doesn’t need fifty-two campaigns on it. What a small business actually needs is something much simpler. That means a handful of dates that matter, a few pieces that go out on time, and a plan that’s easy enough to keep even during your busiest month. Read more: https://burlingtonpress.com/2026/10/06/the-marketing-calendar-for-small-businesses-who-hate-marketing-calendars/

October 5, 2026Episode 10057 min

Year End Giving Mailers That Don’t Get Tossed

Every December, your supporters’ mailboxes start to look a lot like yours. Holiday cards, catalogs, credit card offers, and a stack of year-end appeals from every organization they’ve ever handed five dollars to. Too many of those appeals look about the same, say about the same thing, and end up in the same place, which is the recycling bin. That’s not because people stopped caring. It’s usually because the appeal was written for a mailing list instead of a person. The good news is that the fixes aren’t complicated, and most of them cost nothing more than some extra thought before the design and printing ever start. Read more: https://burlingtonpress.com/2026/10/05/year-end-giving-mailers-that-dont-get-tossed/

September 17, 2026Episode 9173 min

Yard Signs Still Work: Why Traditional Political Campaign Tactics Haven’t Gone Away

Every election cycle, someone tells a candidate that yard signs are a waste of money. The argument usually sounds something like this: nobody decides who to vote for because they saw a sign on someone’s lawn, so the budget is better spent on digital ads, targeted mail, or social media. Here’s the problem. That argument misunderstands what a yard sign is actually for. Read more: https://burlingtonpress.com/2026/09/17/yard-signs-still-work-why-traditional-political-campaign-tactics-havent-gone-away/

September 9, 2026Episode 9098 min

Personalization vs. Privacy: Why Your Mailbox Doesn’t Feel Creepy (But Your Phone Might)

There’s a moment every marketer knows. You get an oddly specific ad right after talking about that exact product out loud, and it feels like your phone was listening. In reality it’s more often a mix of browsing history, location data, app activity, and shared household data doing the work behind the scenes. Or you get a text from a company you technically signed up for once, three years ago, and completely forgot about. Either way, that little jolt, that “wait, how do they know that” feeling, has a name in marketing circles: the creepiness factor. Read more: https://burlingtonpress.com/2026/09/09/personalization-vs-privacy-why-your-mailbox-doesnt-feel-creepy-but-your-phone-might/

September 8, 2026Episode 9085 min

5 Reasons Small Businesses Hesitate on Direct Mail (and What the Data Shows)

Most small business owners and marketers have a mental list of reasons to think twice about direct mail. “It costs more than digital.” “It’s hard to measure.” “People don’t really read their mail anymore.” Some of that thinking made a lot of sense at one point. But current data tells a more nuanced story, and it’s worth taking a fresh look before ruling the channel out. Here are five common hesitations, along with recent research and data that add context to each one. Read more: https://burlingtonpress.com/2026/09/08/5-reasons-small-businesses-hesitate-on-direct-mail/

September 5, 2026Episode 9054 min

AI Didn’t Kill Your Website. It Changed Who’s Reading It First.

We’ve talked before about how AI search tools are pulling traffic away from websites. Google’s AI Overviews and tools like ChatGPT are answering questions directly in the search results, and a lot of businesses are watching their site visits quietly decline as a result. It’s a real trend, and it’s easy to look at that drop in traffic and draw an obvious conclusion: My website just isn’t as important as it used to be. We’d push back on that. Hard, actually. Read more: https://burlingtonpress.com/2026/09/05/ai-didnt-kill-your-website-it-changed-whos-reading-it-first/

August 27, 2026Episode 8275 min

Why Local Spending Circulates Differently (And What It Means for Your Marketing Budget)

Every marketing budget has to go somewhere. The question most business owners never stop to ask is what happens to that money after it leaves their account. Spend it with a national ad platform or an out-of-state vendor, and the transaction is over the moment it clears. The money leaves the region and it isn't coming back. There's no relationship on the other end, no person who remembers your last order, no chance that dollar ever finds its way back to your own customer base. It just goes into a much bigger machine somewhere else. Spend that same dollar with a business down the road, and something different happens. That business pays its employees, who live nearby and spend their paychecks at other local businesses. It sponsors the little league team, buys lunch from the diner on Main Street, and orders its own supplies from other companies in the area. The money doesn't just get spent once. It circulates. Read more: https://burlingtonpress.com/2026/08/27/why-local-spending-circulates-differently/

August 25, 2026Episode 8252 min

Why Local Still Wins When You’re Choosing a Print Partner

Online printers have seemingly made it easy. A few clicks and you never have to talk to anyone. Upload a file, pick a paper stock, click checkout. Three days later a box shows up. For a lot of jobs, that’s genuinely fine. But how much harder does that “easy” get the moment something actually goes wrong? Try getting an online printer on the phone when your order is off. That’s when it becomes clear who really makes things easy. Read more: https://burlingtonpress.com/2026/08/25/why-local-still-wins-when-youre-choosing-a-print-partner/