Marketing with Burlington Press

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Episodes

100

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Jun 2026

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About the show

Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat

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60 recent

June 12, 2026Episode 6126 min

Your Mailer Looks Great. But Does It Have a Strategy?

When planning a direct mail campaign, marketers tend to focus on the most visible parts of the project. Who should receive it? What should the message say? What will the mailer look like? Which size and format should we use? These are all important questions. A strong mailing list, compelling message, and professional design can make a major difference. But they are not a strategy. Without a clear plan connecting those elements, a campaign can look polished, reach the right mailboxes, and still fall flat. Read more: https://burlingtonpress.com/2026/06/12/your-mailer-looks-great-but-does-it-have-a-strategy/

June 3, 2026Episode 6036 min

Why Repeat Direct Mail Campaigns Work Better Over Time

A lot of businesses think about direct mail as a one-time project. Send a postcard. Wait for the phone to ring. Decide whether it “worked.” That approach is understandable, but it also misses one of the biggest strengths of direct mail marketing. Like most forms of marketing, direct mail usually works best when it is part of a larger, ongoing plan. A single postcard can absolutely get attention. But repeat direct mail campaigns can help build familiarity, reinforce your message, and keep your business in front of customers who may not be ready to act the first time they hear from you. Read more: https://burlingtonpress.com/2026/06/03/why-repeat-direct-mail-campaigns-work-better-over-time/

June 2, 2026Episode 6028 min

The Hidden Costs of “Cheap” Printing

Everyone wants to save money. That’s understandable. Whether you’re running a small business, managing a nonprofit, organizing an event, or preparing a political campaign, your budget matters. So when you see an online printing price that looks significantly cheaper than working with a local print partner, it can be tempting to click “order” and move on. But printing is one of those things where the cheapest option is not always the least expensive option. A low upfront price can sometimes come with tradeoffs that are not obvious until the project is already in your hands, delayed, incorrect, or not what you expected. By then, the real cost is no longer just the invoice. It is the time, stress, reprints, missed deadlines, and lost opportunities that come with fixing a problem that could have been avoided. That does not mean every inexpensive print option is bad. Sometimes simple, low-cost printing is perfectly fine. But when your project matters, it helps to understand what you may actually be paying for, and what you may be giving up. Read more: https://burlingtonpress.com/2026/06/02/the-hidden-costs-of-cheap-printing/

May 11, 2026Episode 51111 min

Is Your Brochure a Resource, or Is It Trying to Tell Your Entire Story?

A well-designed brochure can be one of the most useful pieces in your marketing toolkit. It can introduce your business, explain your services, support a sales conversation, sit in a waiting room, get handed out at events, or arrive in someone’s mailbox as part of a larger marketing campaign. But there is one mistake that can quickly turn a useful brochure into something people ignore: Trying to say too much. A brochure should not feel like a miniature website printed on paper. It should be a focused, easy-to-read marketing piece that helps someone quickly understand who you are, what you offer, and what they should do next. Learn more: https://burlingtonpress.com/2026/05/11/is-your-brochure-a-resource-or-is-it-trying-to-tell-your-entire-story/

April 29, 2026Episode 42910 min

Custom Apparel Is More Than Promotion. It’s a Team-Building Tool.

Custom apparel is often treated as advertising. Put your logo on a shirt. Hand out a few hats. Order polos for the team. Give away hoodies at an event. And yes, custom apparel can absolutely help promote your business, nonprofit, school, campaign, or organization. When people wear your name, logo, colors, or message, your brand becomes more visible. But that is only part of the story: https://burlingtonpress.com/2026/04/29/custom-apparel-is-more-than-promotion-its-a-team-building-tool/

April 23, 2026Episode 42310 min

What Does a Political Campaign Need Besides a Logo?

A professional logo is a great place to start for any political campaign. It helps establish identity, creates recognition, and gives the campaign a polished appearance from day one. But a logo by itself is not a campaign brand. If you are running for office, supporting a candidate, or launching a local political organization, your logo is only one piece of a much bigger picture. To build trust, stay consistent, and reach voters effectively, a campaign needs a complete visual and marketing system behind it. So what does a political campaign need besides a logo? Quite a bit, actually: https://burlingtonpress.com/2026/04/23/what-does-a-political-campaign-need-besides-a-logo/

April 3, 2026Episode 4035 min

The Most Important Element of Any Direct Mail Piece? Your Call to Action

You can have the best design. The perfect audience. High-quality printing. But if your direct mail piece doesn’t clearly tell the recipient what to do next… it will underperform. Every time. A strong call to action, often called a CTA, is what turns a nice-looking mailer into a marketing tool that actually drives results. Without it, you are hoping the reader figures things out on their own. And most won’t. Let’s break down why your CTA matters so much and how to make sure yours actually works: https://burlingtonpress.com/2026/04/03/the-most-important-element-of-any-direct-mail-piece-your-call-to-action/

April 2, 2026Episode 4025 min

What Actually Happens After You Send a Print Job to a Professional Printer

You send over your artwork. Maybe it’s a brochure, a postcard, a set of business cards. You attach the file, hit send, and think: “Alright, that’s done.” From your perspective, the job is basically complete. From ours, it’s just getting started. There’s a lot that happens between the moment you send a file and the moment you’re holding a finished printed piece. Most of it happens behind the scenes, and most of it is the difference between something that looks “fine” and something that looks truly professional. Let’s walk through the process: https://burlingtonpress.com/2026/04/02/what-actually-happens-after-you-send-a-print-job-to-a-professional-printer/

March 25, 2026Episode 3254 min

The Input Problem: Why Better Direction Leads to Better Graphic Design

If you’ve ever worked with a designer, printer, or marketing team, there’s a good chance your conversation has looked something like this: “I just want something that looks good.” Seems simple, right? But behind the scenes, that’s where things start to get complicated. Because “good” can mean something completely different to every person involved. And that gap between what’s said and what’s actually meant is where projects slow down, revisions pile up, and frustration starts creeping in on both sides. Let’s break down why this happens and how to avoid it: https://burlingtonpress.com/2026/03/25/the-input-problem-why-better-direction-leads-to-better-graphic-design/

March 19, 2026Episode 3196 min

What Information Do I Need Before Starting a Print or Direct Mail Project?

If you’ve ever reached out to a printer or marketing company and weren’t sure what to provide, you’re not alone. One of the most common questions we hear is: “What do you need from me to get started?” The truth is, the more prepared you are upfront, the smoother your project will go. Whether you’re printing brochures, launching a direct mail campaign, or ordering yard signs, having the right information ready can save time, reduce costs, and lead to a better final product. This guide walks you through exactly what you need before starting a print or direct mail project, so you can move forward with confidence. Read more: https://burlingtonpress.com/2026/03/19/what-information-do-i-need-before-starting-a-print-or-direct-mail-project/