Your Friend In Business - B to B Sales Podcast

Hosted by Nicholas

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Jul 2025

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EN-US

About the show

How are you handling the Waves of Sales? Everybody needs a Friend in Business to rely on, to give them insights, tips, relatable experiences, and a voice to lean on when you need the extra push forward. Listen to how I shape out different ways to handle the rocky road of selling, and how I strategize and develop ways to be a huge success in this profession. Enjoy the listen...Cheers!!! Your Friend in Business,

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34 recent

July 22, 2025Episode 532 min

FireStarter.Ai is your spark...and I'm about to light it up.

Season 4 - Episode 5FireStarter.Ai is your spark...and I'm about to light it up.It's so hard to be productive and get your butt in gear everyday, and especially during the summer months.Whether, it's your Mom's birthday celebration week, your daughter's driving lessons, or summer weekend plans at Top Sail Island, there are distraction all around, and you need that extra "Kick" every morning to keep you hitting your top priorities right out of the gate.FireStarter.Ai does just that...it's your 20-30 second audio ZEN to outline those top objectives for each day on the job...hitting your CRM, your Coaching Tools, your Emails/Slacks, and your Forecasting tools to point you in the right direction to light up your day.Hear how I shape out the FireStarter.Ai program and introduce your new best friend in business.Enjoy the Listen...Cheers!!!~Your Friend in Business~

March 28, 202531 min

Why Sales You Ask

Season 4 - Episode 4Why Sales You AskI got the chance to spend the entire week with my Mom as she was visiting from NY to see my girls play 3 soccer games in 5 days. While we were driving to one of the games she asked me why did I choose sales as my career path. I looked over and she was smiling, and she said I know why but just thought I'd ask.I had to think about my answer for less than a second and then I proceeded to rambled on about all the reasons I love my job.Then I thought about sharing that ramble in my podcast and take to the mic to outline all the aspects it takes to be successful in sales.Listen to how I shape out all the characteristics you need to have to exceed all expectations on your way to choosing sales as your future adventures. Enjoy the Listen!!!~Your Friend in Business~

February 28, 2025Episode 330 min

AI is a thing of the past....Human Intelligence is the future

Season 4 - Episode 3 AI is a thing of the past....Human Intelligence is the futureI love the days of human interaction, when people would call each other and work things out in person or on the phone.Over the last few years, sales people like to hide behind the communication of AI and how it can answers all the needs of your day to day activities.While AI is useful and on the front of your documented activity to get you through tasks, quicker, easier and more efficient it still while never own the emotional moments of your conversation with your prospects & clients.Remember, to use AI when it is necessary but you need to allow more time for human interaction, as you don't win without true connection.Listen to how I discuss the best ways I have been able to incorporate AI into my sales day diary but make sure to bring the human touch along the way.Enjoy the listen....cheers!!!~Your Friend in Business~

October 28, 2024Episode 3131 min

Mind, Body, & Soul Selling

Season 4 - Episode 2Mind, Body & Soul Selling My Grandma once told me..."first impressions are the only impression you got to truly connect with someone, so you better be prepared mentally, physically, and emotionally, if you plan to win them over."I always took her advice to heart and I've made it a point to ensure that every first meeting I have with a potential client that I'm ready to listen, learn, and give all I have to ensure their time with me matters.In sales, first impressions can make or break how your client or partner will take the next leap forward to decide to work with you in the future and beyond. How are you getting ready for your first impression, what's your mindset for the call, how's your body language during your conversation, and have you tried to find important topics that will connect you to your prospect?Listen to how I prepare you to make a difference on your first call to separate you for your competition, and give you the advantage to become the expert in the space that your client seeks for more.Enjoy the Listen!!!~Your Friend in Business~

September 3, 2024Episode 3036 min

Last First Day

Season 4 Episode 30Last First DayIt’s rare that you have both your daughters starting their first first day and their last first day of high school at the same time. It sure was a remarkable week to be a part of and it got me thinking about how would you handle your first or last first day in your sales career. Whatever stage of sales career you are currently in, the cult of the customer is so important to make your best first impression. As a Customer Account Manager specifically, shaping out the clients requirements, digging into their pain points, finding breaking points in communication, and pinpointing a snapshot in time that you can grow together forward is vitally important to the success of your relationship. Listen to how I outline a best in class approach to building a repeatable plan to win your customers respect and trust right out the gate and win from there on. Enjoy the Listen…Cheers!!!~Your Friend in Business~

July 12, 202421 min

Cross- Functional Collaboration = Advancing Deals Forward

Season 3 - Episode 9Cross- Functional Collaboration = Advancing Deals ForwardI have been holding this one for a bit longer than normal, as I recorded it back in June but thought it would be a great time to fire it up right now as H2 begins for most sellers.Summertime is a perfect time to take a look around your organization and create cross-functional collaboration. As an individual contributor or sales leader you should reach out to different segments of your business to find expertise to achieve common goals.I have found that you can make these groups around a specific topic, project, or common challenge each department may be facing. When you solve issues together internally and as "one" , the next time you need help advancing your next deal forward, you can rely on those individuals you worked with to support your efforts to win more efficiently. Listen to how I shape out the best ways to come together and establish these cross-functional collaboration organically.Enjoy the Listen...Cheers!!!~Your Friend in Business~

April 18, 2024Episode 829 min

the O.C.E.A.N is calling you

Season 3 - Episode 8the O.C.E.A.N is calling youWhether you are seeking a new promotion, a new career, or growing your current sales space to the next level, knowing your own personality traits and how you interact with people everyday is vital to your success.I believe that you are always working on who you are as a person, and your characteristics that you bring to the table can be a major factor in your sales growth.If you stop and listen, you can hear the O.C.E.A.N calling you, the O.C.E.A.N are the big 5 personality traits, openness, conscientiousness, extroversion, agreeableness and neuroticism and these five traits represent broad domains of human behavior that account for differences in both personality along with your decision making.Listen to how I discuss the importance of knowing your own personality traits and the best ways to interact with each type along the way.Enjoy the Listen...Cheers!!!~Your Friend in Business~

April 2, 202429 min

It's remarkable what you can learn in 24 hours

Season 3 - Episode 7 It's remarkable what you can learn in 24 hoursI explore the remarkable potential of learning and self-improvement within a 24-hour timeframe. By focusing on getting just 1% better each day, I discuss how small, consistent efforts can lead to significant growth and development. I take a deep dive into the importance of cultivating meaningful relationships with others, highlighting how these interactions can not only enhance our personal growth but also create lasting connections that enrich our lives for years to come.Listen to how this commitment to improvement can translate into tangible sales benefits, such as enhanced skills, increased productivity, and a more effective approach in engaging with partners to cultivate lasting relationships that not only enrich our personal lives but also boost sales success in the long run."Enjoy the Listen...Cheers!!!~Your Friend in Business~

March 4, 202429 min

Anyone can make plans...it's the ones that execute that win!!!

Season 3 - Episode 6Anyone can make plans...it's the ones that execute that win!!!Executing on the plans that have been rolled out from your company, your executive leadership team, or the ones you have boarded out as an individual contributor at the beginning of the year, is what is going to make the difference between winning and missing the marks.Anyone can set goals, make plans, update spreadsheets to show what your are going to do, but it's the sales professionals that actually execute on these plans that are standing in the winner circle year over year.In order to execute, there are many elements that you need to prepare to set for yourself to achieve these plans, like identifying your target markets, creating a solid sales pipeline, measuring and adjusting your cadences, and reviewing your progress at a regular intervals while driving results forward with a consistent sales process. Listen to how I shape out each of these strategic maneuvers and build plans to truly execute on the plans that have been put in place on my path to success.Enjoy the Listen....Cheers!!!~Your Friend in Business~

February 9, 2024Episode 528 min

Happy Partners...Happy Sellers...Happy Clients

Season 3 - Episode 5Happy Partners...Happy Sellers...Happy ClientsWhen was the last time you really took a deeper dive into what causes pain for your partners, pain for you as a seller, and at the same time the pain your customers are experiencing daily.It's difficult to uncover these pain points and put pressure on the hot buttons that are causing them. We all have tendencies to avoid, blame, or divert from asking these tougher questions, and continue to stay on the surface with our discoveries. If you don't dig in, make changes, or adjust to the ever changing landscape, then you will be left in the dust.Listen to how I discuss the key elements to finding out what causing pain, and what really matters most to make happy partnerships turn into a happy sellers which ultimate makes for more happy clients. Enjoy the listen...Cheers!!!~Your Friend in Business~