World of Marketing

Hosted by Tom Foster

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Episodes

292

Latest episode

Nov 2026

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About the show

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

Listen to episodes

60 recent

November 6, 20261 hr 3 min

The #1 Mistake Law Firms Make With Their Leads

A guy filled out 10 law firm contact forms looking for help. Not one firm called him back. That's where most firms are losing, and it has nothing to do with marketing. I just met Kevin Daisey a few minutes before we started recording, and it turns out he's a fellow Virginian who's been in my same world for years. In this episode of Tom's World of Marketing, I talk with Kevin Daisey, entrepreneur and co-founder of Array Digital, an agency that helps law firms grow (with a sister agency, Rival Digital, in the HVAC space and around 70 full-time people). Kevin started building websites for fun, quit his job in 2006 with no savings, and built two agencies, one of which made the Inc. 5000 twice. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

October 30, 20261 hr 6 min

Why These Brothers Left Big Law to Start Their Own Injury Firm

Two brothers left a big firm with everything handled for them, and in 2017 they built their own practice from scratch. Now they answer the phone at 3 a.m. In this episode of Tom's World of Marketing, I talk with Josh and Jeremy Worley, brothers and founders of the Injury and Disability Law Center, with more than 37 years of combined experience across Social Security disability and personal injury. They walked away from a large firm in 2017 to build a practice around one idea: treat every client like a person, not a number. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

October 23, 202628 min

Why Every Business Needs a Podcast Now | The Podmaker

I took a break from the show for one reason: I wanted it better. In this episode of Tom's World of Marketing, I introduce the partner who made that happen: The Podmaker. I sit down with Facundo Ajler, co-founder of The Podmaker, an end-to-end podcast agency based in Argentina that handles everything from guest booking and recording to editing, shorts, distribution, and email. We talk through what it actually takes to launch a show, and why podcasting has become one of the most important marketing channels a business can own. We get into what it actually takes to launch a show, why AI search now validates your business through your YouTube presence, and why the people who win are the ones who stop worrying about looking perfect and just show their faces. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

October 15, 20261 hr 9 min

Long-Tail FAQs: Rank Your Law Firm on ChatGPT and Google

Traditional SEO is dying. Pay-per-click is getting gamed. And most law firms are losing clients before marketing ever gets the blame. This week we flip the script. My fractional CEO, Mandi Ellefson of Hands-Off CEO, puts me in the hot seat and interviews me on the biggest shift I've seen in 30 years of marketing law firms. We get into why keyword-stuffed content and AdWords no longer deliver, how AI search now recommends just three or four names instead of a long list, why authenticity beats polish, and why most firms lose clients at intake instead of marketing. We also cover why niching down beats casting a wide net, and why marketing is an investment, not a cost. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

October 8, 202635 min

The 6 Pillars of Marketing That Built 20 Clinics From Scratch | Tyson Franklin

Most marketing advice tells you to spend more. Tyson Franklin says the smarter move is to be first. Whoever markets a service or a piece of equipment first owns that space. Tyson is one of the sharpest marketing minds I know. He is a business coach, best-selling author of It's No Secret There's Money in Podiatry, and host of the Podiatry Legends podcast. Over 30 years, he built, scaled, and sold more than 20 podiatry practices across Australia before moving into coaching and podcasting full time. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

October 1, 202629 min

The Flying Podiatrist Pilot | Dr. Sunshein

He's a podiatric surgeon, an Army veteran, and a private pilot who flies his own airplane across the country, and he's built Sunshein Podiatry one of Ohio's most trusted foot-and-ankle practices without ever chasing the biggest patient numbers. Dr. Sunshein has stood out for over 30 years: he treats marketing the same way he treats patients: comprehensively, personally, and always looking for the "why." In this episode, he shares how a refreshed website, patient reviews, video content, and serious investment in treatment technology have kept his practice thriving, and why he actually decided to see fewer patients per day. If you're looking for practical growth advice for an independent practice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

September 24, 202619 min

How Clark & Steinhorn Built a Google Magnet Without Paid Ads | Bob Clark

Bob Clark and his partner Alan Steinhorn of Clark & Steinhorn are finally retiring after almost 46 years, and we sat down to talk about what actually built their practice… and what happens next. Here's the part every business owner should hear: Bob never paid a dime for ads. No PPC, no SEO, no AdWords. Instead, he built one of the most respected personal injury and malpractice firms in his community the durable way: caring deeply about clients, earning referrals, writing nearly all his own content, and recording 125+ podcast episodes over the last decade. The result is a body of work that keeps bringing the right people to his door. The result is a genuine Google magnet. If you're building something you want to last, this one's worth your time. Listen now, and subscribe so you never miss an episode.

September 17, 202634 min

How Michael Patrick Strauch Took a Law Firm From 50% to 84% Close Rate in 90 Days

He's not an attorney, he's never worked inside a law firm, and yet he walked in and took their close rate from 50% to 84% in 90 days. I don't know exactly how long I've known Michael Patrick Strauch but every time we talk, he challenges the way I think about sales and growth. In this episode of Tom's World of Marketing, Michael - co-architect of Your Practice Mastered and leader of "The Closing Room" - and I sit down as he shares how he's helped law firms go from a 50% close rate to 84% in just 90 days, and how he and his team have generated north of $20 million in additional revenue for firms without adding a single new lead. His message is simple: You don't always need more leads. You need a better process for the leads you already have. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.

June 16, 202634 min

How Michael Increased the Closing Rate

I don't know how long I've known Michael, but every time we talk, he challenges the way I think about growth. In this episode of Tom's World of Marketing, Michael and I sit down as he shares how he's helped a law firm go from a 50% close rate to 84% in just 90 days . His message is simple: You don't always need more leads. Sometimes you need a better process. We talked about sales, leadership, scaling a firm, and why the best business owners learn to stop doing everything themselves. If you're looking for practical growth advice, this is an episode worth witnessing.

April 15, 202643 min

Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse

"For 30 years… I was guessing what a case was worth." That's how Dirk Derrick describes his experience before he had data. On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went from a one room practice to a 35 attorney powerhouse. But the real story? How he flipped the legal system on its head. After decades of relying on "what insurance companies might pay", Dirk built something radically different: Real jury focus groups 26,000+ jurors worth of data AI-powered case analysis Predictable outcomes (instead of guesswork) The result? Average case value up 150% Revenue up 800% More leverage. More truth. Better outcomes for clients. "We use truth to flip leverage." If you're still making decisions based on assumptions… this one will challenge how you think about value, positioning, and leverage. Listen to the full episode of The World of Marketing Featuring Dirk Derrick, Derrick Law Firm "The information discussed in this podcast is provided to the general public and does not in any manner constitute an attorney‐client relationship between Derrick Law Firm Injury Lawyers and the listener. While the information in this podcast is about legal issues, it is not intended as legal advice or as a substitute for the particularized advice of your own counsel in your state. Anyone seeking specific legal advice or assistance should retain an attorney."