World of Marketing

Hosted by Tom Foster

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Episodes

283

Latest episode

Apr 2026

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About the show

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

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60 recent

June 16, 202634 min

How Michael Increased the Closing Rate

I don't know how long I've known Michael, but every time we talk, he challenges the way I think about growth. In this episode of Tom's World of Marketing, Michael and I sit down as he shares how he's helped a law firm go from a 50% close rate to 84% in just 90 days. His message is simple: You don't always need more leads. Sometimes you need a better process. We talked about sales, leadership, scaling a firm, and why the best business owners learn to stop doing everything themselves. If you're looking for practical growth advice, this is an episode worth witnessing.

April 15, 202643 min

Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse

"For 30 years… I was guessing what a case was worth." That's how Dirk Derrick describes his experience before he had data. On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went from a one room practice to a 35 attorney powerhouse. But the real story? How he flipped the legal system on its head. After decades of relying on "what insurance companies might pay", Dirk built something radically different: Real jury focus groups 26,000+ jurors worth of data AI-powered case analysis Predictable outcomes (instead of guesswork) The result? Average case value up 150% Revenue up 800% More leverage. More truth. Better outcomes for clients. "We use truth to flip leverage." If you're still making decisions based on assumptions… this one will challenge how you think about value, positioning, and leverage. Listen to the full episode of The World of Marketing Featuring Dirk Derrick, Derrick Law Firm "The information discussed in this podcast is provided to the general public and does not in any manner constitute an attorney‐client relationship between Derrick Law Firm Injury Lawyers and the listener. While the information in this podcast is about legal issues, it is not intended as legal advice or as a substitute for the particularized advice of your own counsel in your state. Anyone seeking specific legal advice or assistance should retain an attorney."

March 10, 202628 min

What if the secret to better marketing… was hidden in your brain chemistry?

In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours. Her journey started with one powerful moment. After being told she had to put her daughter in daycare and questioning her future, Dawn made a decision: "I will figure this out." That decision led her into digital marketing… and eventually to mastering the psychology behind persuasive copy. Insights she shared: Great marketing triggers five key neurochemicals in the brain: Cortisol – grabs attention by identifying the problem Dopamine – gives the audience hope and aspiration Oxytocin – builds trust and authority Serotonin – creates empathy and connection Endorphins – delivers relief and the feeling of resolution When your message follows that sequence, your audience naturally moves toward action. We also talk about: How small copy changes can dramatically increase conversions Why most marketers miss the most important emotional trigger The surprising connection between faith, neuroscience, and storytelling And one wild example: A client changed just two elements on a sales page and increased revenue from $45K to $450K. Listen to the full episode of Tom's World of Marketing to discover how better messaging can transform your marketing results.

February 3, 202656 min

Pain Comes From a Nerve

And for thousands of patients, that simple truth changes everything. On this episode of Tom's World of Marketing, Tom Foster sits down with Dr. Eric Williams, a board-certified plastic & reconstructive surgeon specializing in peripheral nerve surgery—one of the most complex and misunderstood areas of medicine. Dr. Williams shares powerful stories of patients who spent years—sometimes decades—living with chronic pain, told repeatedly that "nothing could be done"… until the right specialist looked at the problem through a different lens. In one case, a patient suffered 30 years of leg pain. In under a minute, the real cause was identified. The pain was eliminated completely. This episode is more than just medicine—it's about education, mindset, and marketing: ✔ Why many patients fall through the cracks ✔ How specialized expertise changes outcomes ✔ Why great medicine needs great marketing to reach the people who need it most If you or someone you know has been told to "just live with the pain," this conversation might change how you think about what's possible. Listen to the full episode of Tom's World of Marketing Featuring Dr. Eric Williams, Dellon Institute for Peripheral Nerve Surgery

January 13, 202639 min

Marketing, Law & Trust with Peter Hoppenfeld

What happens when a top-tier attorney thinks like a marketer? On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing. Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works. In this episode, we cover: Why strategy comes before lawyering How compliance can be a competitive advantage The #1 mistake professionals make when marketing their expertise Why trust, integrity, and clarity still outperform every new tool How to scale without giving away your "golden egg" (your equity) "There's no shortcut to smart. The most effective marketing has always been the trusted advisor." If you're a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch. Or listen now: [link to episode] Host: Tom Foster Guest: Peter Hoppenfeld #WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand

January 7, 202632 min

Streaming TV. AI. Attribution that actually makes sense.

In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel. This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured. In this episode, you'll learn: Why programmatic streaming TV is now more measurable than traditional broadcast How ESB's AI platform, MACData, tracks performance down to the household level What actually drives ROI beyond cheap CPMs How AI is reshaping media buying, attribution, and even commercial creation Why "How did you hear about us?" is officially outdated If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time. 🎧 Listen now to The World of Marketing Smarter ads. Better data. Real results.

December 11, 202546 min

AI, Law Firms & Transformational Wealth with Dave Frees

In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices. Dave isn't theorizing about the future. He's using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that make small-firm lawyers more profitable, more efficient, and more competitive. Highlights from this episode: Why most lawyers are years behind on AI and what the top 5% are doing differently How AI helps you think better, not just work faster Why mindset, resilience, and "thinking about thinking" are the real competitive edge How firms are slashing 70% of document prep time without risking malpractice The coming split between firms that use AI… and firms that get left behind What the next 12-18 months will look like for AI-powered law practices A behind-the-scenes look at Tom & Dave's new AI Mastermind for Attorneys If you're a lawyer who wants more clients, more efficiency, and more clarity about how to use AI strategically, this is a must-listen conversation. Learn more about the Awesome and Amazing AI Mastermind at FosterConsulting.com to get the inside scoop on prompts all lawyers need to know and use to make AI work for you to beat your competition. "AI is changing everything — not someday, but right now. The lawyers who adapt will dominate their markets." — Dave Frees

November 11, 202537 min

The World of Marketing ft. Paul Greene

What happens when an Olympic athlete's entire career is on the line? They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity. In this episode, we talk about: Why trust matters more than being the loudest voice How to build a global practice in a specialized field The importance of content-driven marketing over quick fixes Why human connection still beats automation And how Paul rebuilt his entire career from scratch This isn't just a conversation about law. It's a conversation about finding your voice, owning your expertise, and building something that matters. Featuring: Tom Foster, The World of Marketing Paul Greene, Founder of Global Sports Advocates

November 4, 202540 min

Vance Morris, "The Disney Guy"!

From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment. In this episode, Vance joins Tom Foster to share: How a near-bankruptcy became the turning point for building lasting business success What Disney taught him about creating unforgettable customer experiences Why "response-required" marketing beats flashy advertising every time And how small businesses can "Disneyfy" their own operations for world-class service If you've ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.

October 24, 20251 hr 15 min

Great Implementers No Dreamers with Brian Kurtz

This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz. Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation. Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I've even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing. In this episode, we dive into: The timeless principles of direct response marketing How building deep relationships drives long-term success What separates great implementers from dreamers Balancing results-driven marketing with ethics and trust The future of marketing — what's exciting, and what's concerning Tune in for a masterclass in marketing wisdom from one of the best in the business.