
What Is the Pink Tax and What Does It Cost Women? With Janine Rogan
Send us Fan Mail Have you ever noticed the pink razor costs more than the blue one? A small markup at the checkout can add up to a lot over a lifetime, and it is only one of the reasons women have less to save and invest. Let's talk about why this has nothing to do with lattes, and what we can do about it. In this episode, we have Janine Rogan , a CPA and the author of The Pink Tax. After years auditing some of the biggest companies in Canada and working in tech, Janine built a business around helping women build wealth. She is also a TEDx speaker, runs an online education company and the annual Wealthy Her conference in Calgary, and is finishing a master's in economic sustainability. She and Maggie talk about what the pink tax is, why women build wealth differently, and what we can do about it with our money, in our workplaces, and at the ballot box. What is the pink tax? Janine explains it is the gender price discrepancy between men's and women's products. Walk into any grocery store or pharmacy and the pink razor is usually more expensive than the blue one. She shares an investigation in Canada that compared two bottles of naproxen: the same drug, the same dose, and the same amount, but the one with a yellow banner for menstrual cramps cost more. Sometimes the price is the same but the volume is lower, as with shampoo, and the markup shows up in kids' clothes too. How much does the pink tax cost over a lifetime? Janine says the figure in her book is $82,000 over the course of a woman's life, and that a California study published after her book put it closer to $180,000. She notes that is only what women pay more for. It does not include the gender wage gap or the grooming gap. What is the grooming tax? Janine describes the pressure on women to show up looking a certain way: makeup, hair, nails, brows, lashes, and Botox. She points to research suggesting women who look pulled together tend to do better and be paid more, and to the pressure to bring a new outfit for each day of a conference. Her conclusion is that women can never be the right age, either too young or too old to be taken seriously, so the costs add up. Why do women build wealth differently? Janine says it starts with the wage gap. The pink tax and grooming costs leave less to save and invest, and the motherhood penalty, career breaks, and unpaid care work add to it, including for the sandwich generation caring for kids and aging parents. Even networking events happen between four and seven PM, exactly when daycare pickup, dinner, and bedtime are. She calls it systemic, not a spending problem. What can women do about it? Janine outlines three areas. For individuals, get good with money, learn to invest, and negotiate early, since a $5,000 difference can become multiple six figures over a career, and she recommends the book Say Less, Get More. For workplaces, create a parental leave policy men take, pay for parents' babysitters at events, move events to better times, and run a pay equity audit. As citizens, vote for policies that support women, such as childcare subsidies and abolishing the pink tax. We would love to hear what you thought of this episode, any questions it sparked, what resonated most, or any topics you would love us to cover next. Click here to send us a message! [add link] Join us for the next Money Talks, "Keep More of Your Money: Spotting the Pink Tax in Your Own Budget" Click here to register for FREE and bring your questions! Follow & connect with Janine Rogan: Website Instagram: @janinerogan TikTok YouTube Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us! Website Facebook Page Facebook group Instagram TikTo k LinkedIn YouTube Reddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most common financ...













