
How Female Founders Build a Brand AI Will Recommend with Rachel Gilley | Ep. 156
Most brands are optimizing for search engines that fewer people are using. Rachel Gilley, CEO of Clarity Global, is tracking what happens when your customers stop Googling and start asking AI instead.In this episode, Rachel breaks down Generative Engine Optimization: why it matters, what it costs brands that ignore it, and how a consistent message across every touchpoint is now a technical requirement, not a communications nice-to-have. She also makes a sharp distinction between mentoring women and sponsoring them, and why only one of those actually changes who gets funded.What you’ll learn:Why LLMs treat inconsistent brand messaging as noise — and simply ignore itWhat Generative Engine Optimization (GEO) is and why it matters more than traditional search rankingsHow a deliberate GEO strategy drove a 300% increase in AI citations for Monday.comWhy the human layer — strategy, nuance, reading a room — is the one thing AI cannot replaceThe difference between mentoring women and actually sponsoring themWhy fewer female unicorns is a capital routing problem, not a capability problem📋 Full episode notes + Rachel’s bio: https://womendisruptingtech.blog/2026/06/11/episode-156/Connect with Rachel Gilley🌐 clarity.global🔗 linkedin.com/in/rachelgilleySurfacd — track your brand in AI search:🌐 surfacd.comAbout Women Disrupting Tech Every week, Women Disrupting Tech covers the decisions, patterns, and structural realities that female founders and investors rarely discuss in public but run into every time they meet. Follow to get it in your feed.















