Wisdom by WESA

Hosted by Horse Radio Network

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Episodes

236

Latest episode

Nov 2026

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About the show

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

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60 recent

November 12, 202638 min

A Podcast for Your Business?

Shannon Martin from Lower Street to explores the world of branded podcasts for small businesses. They discuss common misconceptions companies face when launching a show, the critical role of choosing the right host, and how to create engaging content that goes beyond a standard infomercial. Listeners will also learn effective strategies for podcast promotion, key metrics for measuring success, and the top factors every retailer should consider before hitting record. WESA Retail Roundup November 12, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Shannon Martin from Lower Street Presented By: Western English Sales Association

November 5, 202616 min

The Next Chapter of Western Footwear

From BED|STÜ to Freebird, Jason Wiese has spent 32 years shaping relationships and navigating the footwear industry. Now, he shares his perspective on brand identity, the evolving Western consumer, and what it takes to build successful retail partnerships. Join us for an inside look at the brands, business, and people moving the Western industry forward. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jason Wiese - Website | Instagram

October 29, 202635 min

From Product to In Store Experience

Need practical ideas for making your own stores more engaging, personal, and memorable? Shantelle Girard, Founder & CEO of Rancher Hat Bar, joins us to share how she transformed a custom hat concept that started in a vintage camper into a rapidly expanding experiential retail brand. We’ll talk about the power of customization, creating memorable in-store experiences, experiential marketing, training the people behind the experience, and turning customers into repeat visitors. WESA Retail Roundup October 29, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Shantelle Girard, Founder & CEO, Rancher Hat Bar Presented By: Western English Sales Association

October 22, 202624 min

Turning Trade Show Traffic Into Real Results

A great-looking booth is nice but what actually gets people to stop, engage and ultimately become customers? Timothy Calder, Director of Event Marketing at Achievers, joins us to break down what it really takes to turn a trade show investment into measurable results. With more than a decade of experience in event marketing, Timothy has built event programs spanning trade shows, conferences, executive experiences, webinars and multi-city programs, with a focus on creating experiences that drive meaningful business outcomes. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Timothy Calder, Director of Event Marketing at Achievers

October 15, 202630 min

Influencer Marketing, Can it Help You?

Influencer marketing can be a powerful tool for retailers but finding the right creator, setting expectations, negotiating deliverables, and measuring results can be challenging. Anne Hawkins of Lasso joins us to break down how retailers can build influencer partnerships that actually work. WESA Retail Roundup October 15, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Anne Hawkins of Lasso Presented By: Western English Sales Association

October 8, 202615 min

Rebuilding a Western Legacy

What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry's best-known saddle brands. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: - Adam Trenk, CEO, Genuine Billy Cook Saddles | Instagram

September 24, 202623 min

Running a Successful Tack Shop without Online Sales

Aiken Saddlery owner Amy Hebert joins Glenn on the WESA Retail Roundup to share how a long-established Aiken, South Carolina feed and tack business is stepping into the world of e-commerce. Amy talks about the history and growth of Aiken Saddlery, how 70% of their business is feed, hay, and shavings, and why launching an online store—focused first on smaller, easier-to-ship items and in-store pickup—is the next logical step amid Aiken’s booming horse community. She also discusses the challenges of shipping, competition with big online retailers, and integrating loyalty programs as they bring a very local, service-driven business into the digital age. WESA Retail Roundup August 13, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Amy Hebert of Aiken Saddlery in beautiful Aiken, SC . Presented By: Western English Sales Association

September 17, 202619 min

From the Outback to WESA

What happens when Australian country style meets the American Western market? Vanessa Challacombe of Little Spurs & Co. joins us to talk kids’ Western wear, going global, and what international brands can bring to U.S. retailers. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: - Website | Facebook | Instagram

September 3, 202630 min

Dressing the West

What does a classic Western man actually look like? Larry Bitterman of Frontier by Lawrence Scott has spent decades answering that question. From his years on the East Coast to building a Western clothing business in Los Angeles, Larry has seen the industry change firsthand. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Larry Bitterman, Frontier by Lawrence Scott - Website | Facebook | Instagram

August 13, 202627 min

Dealing with Sales Reps Effectively

This episode features Sarah Wieand, a sales representative at Shires Equestrian with over a decade of industry experience, to discuss "Dealing with Sales Reps Effectively." The conversation explores the evolving role of sales reps in today’s rapidly changing technological landscape, focusing on how retailers can better utilize their reps for success beyond simple order-taking, including inventory management and future industry trends. WESA Retail Roundup August 13, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Sarah Wieand of Shires Equestrian Presented By: Western English Sales Association Time Stamps: 00:54 - Meet sales rep Sarah Weint 02:29 - What Shires Equestrian sells 03:18 - Tech changes & rep role 04:33 - Social media, live sales, influencers 07:35 - Influence vs traditional ads 08:22 - Core role of a good rep 09:16 - Store visits vs Zoom calls 10:43 - How retailers can use reps better 12:57 - Inventory help & top sellers 14:24 - Communication challenges 16:37 - Common retailer mistakes 21:37 - First-time WESA attendee tips 23:46 - English/Western crossover & new products