Wisdom by WESA

What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry.Hosts: Mike Donnell, Kacee Willbanks, and Sophia JagellaGuests: FWV President David Gwyn and Baker & Bonner co-founder and CCO Rob BakerFind our guests at: bakerbonner.com or on LinkedIn, Instagram and Facebook

Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in...WESA Retail Roundup March 10, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Nicole Leinbach Hoffmann of RetailMinded.com | Facebook | Instagram | YouTubePresented By: Western English Sales Association

Lisa Stubblefield talks about the history and future of her business and her brand.Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia JagellaGuest: Lisa Stubblefield

Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to create economic empowerment for exploited, trafficked, and at-risk individuals worldwide. There is a lot to this story and Brandi joins us today to tell us more!Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia JagellaGuest: Brandi Voth of Power Hat Company - Facebook & Instagram

Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market.From navigating the global equestrian fashion industry to leveraging trade shows like WESA for growth, this session will inspire, educate, and motivate. Learn how these bold entrepreneurs are carving out a unique space in Western fashion, why UK women are embracing the cowgirl aesthetic, and how community and industry connections fuel success.WESA Retail Roundup February 10, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Natalie Zindani and Jessica Ross of Badcowgirlco.com | InstagramPresented By: Western English Sales Association

How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean.Wisdom by WESA Episode 143:Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia JagellaGuest: Brenda Siegfried, Sales Manager at Cowboy Collectibles Inc

Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts.  He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers. Wisdom by WESA Episode 142:Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia JagellaGuest: Doug Naylor, Director of Key Western Accounts at Wrangler

Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and leverage storytelling to enhance your brand. Don't miss out on this opportunity to gain expert tips and elevate your retail game!WESA Retail Roundup December 16, 2024:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Jeremiah Craig | Website | Facebook | YouTubePresented By: Western English Sales AssociationTime Stamps:02:24 - The Journey into Cowboy Boots14:05 - Sizing Challenges in Cowboy Boots20:02 - Exploring Video Content Strategies for Boot Retailers27:54 - Understanding Boot Fit and Sizing32:15 - Building Relationships in the Boot Industry

Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in...Wisdom by WESA Episode 141:Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia JagellaGuest: Jennifer Palmer, founder of Cutting Up Show Blankets | InstagramVisit the WESA WebsiteTime Stamps:02:49 - The Journey of Jennifer Palmer's Business10:37 - The Longevity and Care of Saddle Pads13:14 - The Production Techniques of Authentic Blankets20:10 - Emerging Trends in the Cutting Horse Industry25:21 - Transitioning to New Ideas in Business

Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom.Wisdom by WESA Episode 139:Hosts: Mike Donnell & and Sophia JagellaGuests: Kelly Grindinger -- Kelly's Market on the 15th floor of the Dallas Trade CenterVisit the WESA Website