Why Banks Must Shift From Speed to Revenue in the AI Era | What’s Going on in Banking Podcast
Agentic AI is changing banking, but the real competitive advantage may not be AI itself. It may be speed. In this episode of What’s Going On in Banking , Cornerstone Advisors’ Ron Shevlin and Stacey Bryant dig into how AI agents, generative AI, marketing automation, data and cross-functional collaboration could transform growth strategies for banks and credit unions. Financial institutions have traditionally focused on time to market . Ron argues there's a more important metric: time to revenue . If it takes six weeks to launch a marketing campaign that could have gone live much sooner, the problem isn't simply operational inefficiency. The financial institution may be leaving real revenue and growth opportunities on the table. Ron and Stacey explore why the traditional marketing and compliance workflow can create a serious bottleneck, and why simply adding more people won't necessarily solve it. As generative AI allows marketing teams to produce more content and campaigns, compliance capacity has to keep pace. That's where agentic AI in banking may become especially powerful. They also discuss what implementing this technology actually requires: access to the right data, turning policies and other qualitative information into usable data, modern banking infrastructure, cross-department collaboration, and giving AI-powered systems appropriate authority to act. And this isn't just a big-bank conversation. Stacey highlights how a $3 billion credit union implemented always-on campaigns triggered by signals such as CD maturity, auto loan maturity and potential attrition, demonstrating how community banks and credit unions can use data, analytics and automation to improve customer retention and growth. Then the conversation shifts to another critical banking issue: consumer trust and fraud prevention . What does it really mean for a consumer to trust their bank? Is trust about protecting customers from fraud? Treating them fairly? Being dependable? Keeping their money accessible? Respecting how their personal information is used? Taking responsibility when something goes wrong? Or understanding customers well enough to stop sending irrelevant offers? Ron and Stacey challenge simplistic definitions of consumer trust and discuss why banks and credit unions need to understand the different dimensions of trust and how those priorities vary among consumers. In this episode: ✅ Agentic AI and generative AI in banking ✅ AI agents for banks and credit unions ✅ Time to market vs. time to revenue ✅ Marketing and compliance automation ✅ Banking growth strategies for 2027 ✅ Community bank and credit union innovation ✅ Always-on marketing campaigns ✅ Customer retention and journey orchestration ✅ The future banking workforce ✅ Fraud prevention and consumer trust ✅ Personalization and responsible use of customer data ✅ How to evaluate banking industry survey research If you're a bank executive, credit union leader, fintech professional, marketer, compliance leader or banking technology strategist , this episode offers a practical look at how AI could reshape financial institution growth, operations and customer relationships. What’s Going On in Banking brings candid conversations about the technologies, trends and strategies shaping the future of financial services. Send us Fan Mail Subscribe to the What's Going On In Banking podcast here: https://qrco.de/bgfV82
