What Happens in Marketing S2 E1 – Programmatic Innovation, AI, and Mentorship
🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan🎙️ Episode IntroductionIn this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparency, innovation, and client success.With a strong focus on cookie-less targeting, dynamic creative, and real transparency in data, this episode unpacks some of the most pressing and exciting shifts happening in marketing today. It’s a must-listen for marketers, agency professionals, and tech-driven brands looking to make smarter media investments.🔍 Significant Topics CoveredWhat makes Crimtan different in a crowded programmatic spaceWhy cookie-less targeting matters—and how Crimtan is doing itHow dynamic creative actually works when it’s built into your tech stackWhy transparency is the new must-have in programmatic advertisingThe rise of Connected TV, Digital Out-of-Home, and smarter retargetingWhy some marketers are pulling spend from Meta and leaning into more controlled environmentsThe importance of mentorship, values, and personal discipline in long-term career successReal examples of brand ROI skyrocketing through tailored campaignsHow Crimtan builds lasting client loyalty through performance and trust💬 Key Quotes from Chad Reelfs“Programmatic is the original AI—data-driven, machine learning-based, and results-focused.”“What you do daily directs your destiny.”“Transparency builds trust. We show clients exactly what’s working—no black box.”“Most people want more traffic. But what you really want is the right traffic that converts.”“When you solve problems instead of pushing product, the loyalty follows.”“You’re either showing clicks and impressions or you’re showing results. We focus on results.”“Success is fun. But success with significance—where you’re giving back—that’s the real win.”
