
Coat Paints || Pressure Of The New
We are, it seems, fixated on the new, newness, what's new. A discussion with Rob Abrahms, co-founder of Coat Paints, on the pressure of newness. Welcome to Up With The Lark And, a podcast for creative entrepreneurs hosted by me Calandre Orton. We are, it seems, fixated with the new, newness, what’s new. Trends flurry by in weeks, the what’s new button on websites is pressed with an unquenchable thirst and we are all always asking, what’s next? I recently read The Good Ancestor by Roman Krznaric. In it he discusses the marshmallow brain and the acorn brain. Short term satisfaction versus long term thinking. A good challenge for us all to consider how to explore both, blend, mix, combine and when to enjoy the marshmallow or when to invest in the acorn. To explore this conundrum is Rob Abrahms co-founder of Coat Paints. I am sure that you are familiar with their open, straightforward, practical and cheering approach to paint and colour. Everyone is welcome. Every style is welcome. Every architectural era is welcome. Every story is welcome. It seems a great business from which to consider this. Every paint company must need to explore new colours, new finishes, fashions and trends espeically as paint so easily tranforms spaces and places and colour changes how we live and feel in our environment. So why is newness so powerful? When does the endless colour list go too far? How can we listen to customers and feedback effectively? When do we need to slow down? What impact does BCorp status have? And how can we all re-evaluate ’newness’ and its value in our own enterprises?Coat Paints













