Uncooked

Hosted by Jacqueline Lieberman

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Latest episode

Jun 2026

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EN-US

About the show

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

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60 recent

June 30, 20265 min

When Leaders are Vulnerable, an Unlock Happens Like No Other

In this episode of Defending Depth, Jacqueline takes us inside a dinner with ten senior leaders who, within ninety seconds, were all performing their professional personas. She shares what happened when one guest put down his fork and told the truth—and why that moment is the whole reason she does this work. The episode makes the case that the most valuable customer insight doesn’t live in a survey or a Zoom call. It lives in a room where someone finally feels safe enough to go first. In 6 minutes, she shares: What it takes to for a leader to feel safe being vulnerable in a professional setting. What they reveal when leaders stop reciting their LinkedIn bios and start telling the truth. The one thing AI cannot automate, and why your edge depends on it. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

May 19, 20268 min

AI Should Attack Your Work

Episode Title: AI Should Attack Your Work In this episode of Defending Depth, Jacqueline explains how the true power of AI tools can be seen when you ask them to break your work. She shares how using AI as a sparring partner to stress-test and strengthen thinking produces strategy you can defend, giving you an edge over those who use AI to validate their work.  In 8 minutes, she shares: How AI-generated output accepted without scrutiny is fueling a wave of mediocrity. Why using AI to poke holes in your thinking privately makes your work easier to defend in the real world. The human move that no AI can make and why it's your biggest advantage. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

May 5, 202632 min

Infobip: When Your Customers Start Selling for You

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.   In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook.  In this episode: The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact. The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator. Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now.  The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you.  About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide.  Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com.  Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we’ll walk you through them.See omnystudio.com/listener for privacy information.

April 7, 20267 min

You’re Creating Editors. Not Thinkers.

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it. In 7 minutes, she shares: Why AI isn't the problem — and the uncomfortable place leaders should actually be looking What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience Why weak internal reasoning always shows up as weak external positioning — and what it actually takes to fix it Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depthSee omnystudio.com/listener for privacy information.

February 24, 20269 min

Everyone Nods. No One Commits. Design a Decision Room Instead.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking. In 10 minutes, she shares: Why digital tools create a false sense of safety that works against real strategic thinking Why Sharpies produce better thinking than keyboards One question to write on any whiteboard when your team needs to surface the truth they have been avoiding Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

February 5, 20268 min

The Cost of Getting it Right

In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize. She shares how letting go of rigid thinking changed everything, and how Inner Excellence by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built. In 9 minutes she will cover: Why separating your identity from your outcomes creates space to grow How to treat your calendar like the strategy document it actually is Why insight matters more than inputs when you're drowning in data How to stay committed to your goals while being flexible on the path Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting.Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

January 22, 20267 min

Shortcut Culture is Killing Strategic Thinking

In this episode of Defending Depth, Jacqueline explores how convenience and shortcuts are slowly weakening strategic thinking. She explains why friction actually helps us think better and how removing it too quickly can dull judgment and meaning. Drawing from The Comfort Crisis and real-world experience, she challenges the idea that faster isn't always better. Instead, she shows how small amounts of discomfort can sharpen thinking and lead to better decisions at work and in life. In this episode, you’ll learn:• Why convenience and speed are quietly dulling strategic judgment• How friction trains better thinking, not worse outcomes• What marketers are actually paid for in an age of AI and automation Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

January 9, 20266 min

Defending Depth: Why Deep Thinking Still Wins in Marketing and AI

The Uncooked Podcast is where we uncover raw marketing insight. That only happens when we slow down enough to think. Defending Depth is a series of short-form Uncooked episodes that drop between full interviews. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. In this episode, Jacqueline introduces Defending Depth and explains why thinking has become the real advantage. She talks about how AI tools are changing the way content is created, why speed creates noise instead of clarity, and what marketers are actually paid for when strategy matters. If you work in marketing, strategy, or leadership and feel buried in output but short on insight, this episode is for you.   Be more interesting.  Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

June 17, 202539 min

Men Who Clean Have More Sex: The DadMode Origin Story

Turns out the secret to a spicy marriage isn’t a six-pack or a Ferrari - it’s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink.    In this episode Jacqueline grills Sean on: Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that’s been haunting grocery shelves for decades. Gamifying chores for maximum… gratitude. (Yes, there are sexy stats. Yes, they’re spicy.) Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools. Scent science 101. Memory, pheromones and the moment your partner says, “Wait…you cleaned?” How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.   Why hit play?Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.   Press play. Get tidy. Thank us later.     About our Guest: Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.   With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+ (and exited) before launching DadMode—cleaning products built for modern fatherhood. Equal parts entrepreneur and hands-on dad, Sean’s mission is simple: clean better, parent harder, and laugh through the chaos.    You can learn more about DadMode here: YouTube: https://www.youtube.com/@godadmode TikTok: https://www.tiktok.com/@godadmode Instagram: https://www.instagram.com/dadmode/ Facebook: https://www.facebook.com/godadmode LinkedIn: https://www.linkedin.com/in/seantbusch/   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

April 8, 202536 min

Wellnesse: The Clean Brand Taking On the Dirty Truth

Warning: this episode might make you throw out half your bathroom shelf. Today, we’re talking with Seth Spears—digital marketer turned clean-ingredient crusader and founder of Wellnesse, a brand that proves your toothpaste doesn’t have to be toxic—or boring. Tune in as we dive into Seth’s journey from marketing to manufacturing, the dirty truth behind “clean” products, and how Wellnesse is making personal care safer for everyone.   Here's what you’ll learn: Why marketing clean products is harder than it looks The wild stuff hiding in your personal care routine and what to swap it with How Wellnesse uses real consumer feedback to develop products that actually work   Sure, we talk about what’s hiding in your shampoo—but we also get into the real grit: how to build a brand people trust and what happens when you refuse to sell out.   About our Guest: Seth Spears is an entrepreneur, business connector, outdoorsman, and angel investor dedicated to building purpose-driven brands that prioritize mission over margin and purpose over profit.   He is the Co-Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand offering all-natural personal care products that outperform conventional, toxic alternatives, and the founder of Rewild Gear, an outdoor equipment company inspiring wilderness adventures through sustainable, high-quality tools.   You can learn more about Wellnesse at https://wellnesse.com/.   If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.