Towards a Smarter World

Join Joyce Peralta, the digital communications manager at McGill University as she shares her team's journey in consolidating over a thousand websites into a centrally supported CMS, and how implementing a digital governance framework improved productivity. Peralta explains holding regularly scheduled training sessions and collaborative problem-solving builds a strong community of practice.

Join Bill Rogers, founder and CEO of ai12z, as we discusses the evolution of content management systems (CMS) and the impact of artificial intelligence (AI) on the industry. He shares insights from his experience in building platforms like Ektron and Orbita, and highlights the shift towards decoupled architectures and the use of large language models (LLMs) in content management. Rogers explains how the combination of structured and unstructured data, along with AI agents, can create personalized and efficient customer experiences. He also emphasizes the importance of curiosity and experimentation in driving innovation in the field.

In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.

In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness. Listen to real-world insights on intuitively adopting frameworks like this without complexity.

Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content. Full transcript

In this episode, Doug Powell, a renowned design leader, discusses creating unified design systems and services across large enterprises. He shares strategies for gaining executive support, scaling design thinking, and measuring the impact of human-centered design.  Listen to this episode, to gain valuable insights into leading systemic design changes that enable teams to work better cross-functionally. Full transcript

In this episode, Cruce Saunders chats with Kelly Lawetz, Director of Unified Content Services at Genetec, about her journey leading a team to create and deliver high-quality technical content. Discover the critical role of consistent terminology in content creation and how it impacts Genetec's digital transformation. Learn about the company's agile approach to terminology management. Explore the significance of leadership in driving change and how terminology management lays the foundation for a smarter future in content and customer experience.  Full transcript 

Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way conversations with consumers. Learn about the challenges of content practices and governance in large enterprises and how Lisa improved SEO and customer experience through structured content at Verizon. Discover the significance of having a holistic view of the customer journey and the need for coherence in content sets and structural standards. Read the full transcript

Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration. Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode. 

Join host Cruce Saunders as he discusses the evolving landscape of content strategy with Kate Kenyon, Head of Content at Chase International Consumer Bank. Discover how the pandemic reshaped remote work, the critical role of governance in defining 'good enough' content, and the evolution of content strategy as a specialized field. Kate also talks about the industry's shift towards Headless and Content-as-a-Service (CaaS) based APIs, and the importance of collaboration between content, design, and engineering teams. Read the full transcript at simplea.com