Candace Nelson, founder of Sprinkles & Pizzana, on building a brand people actually trust
Do you have to become a manager to keep growing? Does every founder need to create content? And how much of it should AI write? Dan Roth sat down with Candace Nelson to work through LinkedIn posts asking those questions. She brought stories from building Sprinkles and Pizzana, including a customer complaint about wine glasses that changed how she thought about posting. Her advice if you’re nervous about getting started: “embrace the cringe.”











