
How important is the return on investment metric in fundraising?
<p>Emily Burt and Andy Ricketts hear from the fundraising specialist Caroline Richardson and Paul Courtney, director of fundraising at Children’s Hospice South West.</p><p>Caroline and Paul discuss how ROI is used in fundraising, and the importance of treating the measurement as one data point in a wider context.</p><p>And Caroline explains why a decrease in fundraising ROI is not necessarily a bad thing, after her research found a year-on-year decline.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>















