Put YOUR MONEY where YOUR VALUES ARE: from the VAULT with DIANE OSGOOD
Put YOUR MONEY where YOUR VALUES ARE: from the VAULT with DIANE OSGOOD What if your next shopping decision had the power to change a life, or destroy it? This is a VAULT episode of the UNCOMMODiFiED podcast, a conversation we are unleashing again because it aged forward, not backward. It was first released as Episode 173 on May 12, 2025. Diane Osgood is an environmental economist with a PhD from the London School of Economics who spent more than 30 years inside Fortune 100 companies helping them, and the products they make, become more sustainable for themselves, their customers and our world. Then she had a facepalm moment. She had been working the supply side her whole career, and the real power was sitting on the demand side, with us. Consumer spending drives roughly 70% of the economy. We are not victims of the economy. We are the economy. Tim and Diane get honest about the gap between our values and our shopping carts. Nobody wakes up wanting to buy something made by child labour, yet convenience, habit and next day delivery keep winning. Diane explains greenwashing as a fancy word for deceit, why words like natural and environmentally friendly are often meaningless, and why trusted third party certifications are the place to start. She takes apart the assumption that ethical always costs more, and tells the story of a young campaigner in Paris writing letters about dolphins caught in tuna nets, only to learn 18 months later that consumer pressure from about 2% of shoppers had changed how the industry fishes. Diane's invitation is refreshingly simple. There is no right or wrong place to start, so start where your heart pulls hardest. Make one swap a week. Aim for progress, not perfection. When we live aligned with our values we drop the little lies we tell ourselves at the checkout, and we win every day. Like a kayaker who looks at the open water and not the rock, we can steer toward thriving economies and better jobs for more people. You are the kingmaker, and demand is king. Could you be brave enough to make one different decision this week? Connect with Diane at https://www.dianeosgood.com/ and find Your Shopping Superpower at https://www.dianeosgood.com/books Connect at https://uncommodified.com/ Tim Windsor the UNCOMMODiFiED Podcast, Host and Guide tim@uncommodified.com PRODUCERS: Alyne Gagne and Kris MacQueen MUSIC BY: https://themacqueens.ca/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.




