The TRUCK YEAH! Podcast

Hosted by Zipline Logistics

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Latest episode

Jun 2026

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EN-US

About the show

Calling all CPG shippers, truckers, and logistics pros... Welcome to The TRUCK YEAH! Podcast: your ultimate cheat code for smarter shipping, smoother logistics, and dominating the shelf where it matters most. Buckle up! It's time to learn, laugh, and get your freight on. Presented by Zipline Logistics

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60 recent

June 9, 202639 min

90 | Mastering Just-In-Time: The Strategy Behind Chex Finer Foods’ Supply Chain

What happens when there’s no room for error in your supply chain? Let's unpack the realities of running a just-in-time delivery model in today's unpredictable freight environment. Jack Hanna of Chex Finer Foods shares how Chex balances speed, efficiency, and resilience, the biggest misconceptions about JIT, and the strategies that keep products moving when every shipment matters. We also dive into the partnership between Chex and Zipline Logistics, memorable logistics saves, and practical lessons CPG brands can apply to their own supply chains. Whether you're scaling a brand, managing inventory, or simply fascinated by supply chain strategy, this episode delivers real-world insights from the front lines of food distribution. Connect with Jack: https://www.linkedin.com/in/jackahanna/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Chapters (00:00:00) - Back on the Truck With Jack Hanna(00:00:47) - Chex Finer Foods Director of Supply Chain(00:06:12) - Check's Model or Just in Time?(00:10:48) - Timber in Time: Challenges(00:15:27) - Check & Carry Expands With Zipline(00:21:49) - Zipline Working With Suppliers on Accessorial Charges(00:24:07) - The Dubai Chocolate Craze(00:27:54) - Cheap Candy(00:31:16) - Just In Time or Just Stress?(00:33:24) - Port Delays & New Product Launch Stress(00:35:33) - Supply Chain: Just in Time or Just Stress(00:37:46) - Interview with Jack Hanna

May 26, 202626 min

89 | 10 Things to Do After Landing Retail Shelf Space

You have a new retail customer – Congrats! But what happens next? How do you successfully get your product on the shelf? What do you need to know about the relationship you’ve just entered? And how do you ensure it remains profitable? Tune in to this episode for excusive insights on: Retail buyer preferences Retail compliance standards Optimizing minimum order quantities Transportation cost considerations and best practices Leveraging data to optimize operations Learn more: http://info.ziplinelogistics.com/retail-shelf-space Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Chapters (00:00:00) - CPG Logistics: Publix(00:00:47) - 10 Keys to Retail Success(00:02:02) - 4 Tips for Landing New Stores(00:03:44) - Supplier Logistics: The Key to Retail Success(00:05:18) - How to route, ship and deliver on time(00:07:04) - Palettes: Understanding buyer guidelines(00:08:54) - Understanding Retail Success(00:10:41) - 5 Rules for Late Invoices & Chargebacks(00:15:48) - Knowledge of CPU Pricing and Margin(00:19:34) - Minimum Order Quantity and Crop(00:21:36) - 9 Key to Success in Retail Logistics

May 12, 202631 min

88 | The $1 Billion Beverage Season Problem Nobody Talks About

Summer beverage season is one of the biggest opportunities (and biggest stress tests) for CPG brands. In this episode, the Zipline Logistics team breaks down the chaos behind “Memorial Day Madness” and why beverage season can make or break a brand’s retail performance. From Memorial Day through Labor Day, demand spikes, freight capacity tightens, and retailers become even less forgiving. Jesse Juett, Teddy Lee Knox, and Andrew Lynch unpack the real cost of out-of-stocks, OTIF failures, chargebacks, and poor forecasting—including the staggering stat that brands lose billions during peak beverage season due to inventory gaps alone. The conversation also dives into: Why beverage season starts earlier than most brands think How strong logistics partnerships protect retailer relationships The inventory and communication strategies top beverage brands use Why lead times and retail appointments matter more than ever Real-world examples of brands that consistently execute well during peak season Whether you’re a beverage brand, CPG founder, retailer, or logistics professional, this episode is packed with practical insights to help you prepare for the busiest season of the year (before the rush hits). Learn more about beverage season: https://ziplinelogistics.com/blog/the-1-billion-beverage-season-problem/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Chapters (00:00:00) - Getting your freight on the shelf(00:00:46) - Andrew Lynch(00:01:09) - Peak Beverage Season(00:01:56) - Vacation Season(00:04:28) - Bottle Talk: The(00:05:29) - Canon Distributors: Peak Beverage Season(00:11:01) - Retailers: Consumer demands for inventory during peak season(00:11:45) - Beverage Companies: Raise OTIF to 95%(00:14:17) - Zipline's Collaboration with Brands(00:19:37) - Lead Time and Flexibility: How To Dominate the Transportation(00:24:50) - Costco Supply Chain: Summer Snacking(00:29:06) - Peak Beverage Season

April 28, 202641 min

87 | The Real Way Social Media Drives Retail Velocity for CPG Brands

Social media isn’t just a marketing channel for CPG brands, it’s a retail growth engine. But most brands are playing the wrong game. In this episode of the TRUCK YEAH! Podcast, we sit down with Adam Brown, Founder of Sircle Media, to break down what actually works when it comes to social media strategy for CPG brands. From influencer partnerships and community management to omnichannel execution and retail velocity, Adam shares why focusing purely on short-term conversions is costing brands long-term growth—and what to do instead. We also dive into: Why “impressions” matter more than immediate transactions The gap most brands have in influencer execution (and how it’s costing them sales) How social media drives in-store purchases (even when you can’t directly track it) Why brands need to “pick a lane” and fully commit to a strategy Real-world examples of brands winning by breaking traditional marketing rules If you're a CPG founder, brand leader, or logistics professional looking to better understand how social media impacts demand, retail performance, and long-term growth—this episode is a must-listen. Connect with Adam Brown: https://www.linkedin.com/in/adamjbrown23/ Learn more about Sircle Media: https://www.sircle.me/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Chapters (00:00:00) - Buckle Up!(00:00:46) - Zipline Logistics: Social Media Growth Strategies(00:01:17) - Ryan's Coffee and CPG(00:02:34) - Expo West 2017(00:02:58) - How CPG Marketing has evolved in two decades(00:05:13) - Top CPG Executives: AI Is Next(00:08:47) - Bloomingdale's and Influencers: How To Market Your Product(00:15:12) - TikTok and the culture of business(00:16:59) - The Future of Grocery: Is It In Stock?(00:20:24) - Hyperlocal: Where Do We Get the Most Bites at the(00:23:50) - CPG Founders on Social Media(00:24:50) - Brand Creative Directors: Too Binary on Content(00:29:20) - 6,7 Marketing(00:32:46) - Are You Excited About a Brand's Omnichannel Plan?(00:35:04) - How Social Media Impact Will Impact Revenue

April 14, 202641 min

86 | Freight Never Stops, But Should You? Mental Health in Supply Chain

In this episode of TRUCK YEAH!, we sit down with Jamie Rogerson of Lululemon to tackle a topic that doesn’t get enough attention in logistics: mental health. From the nonstop nature of freight to the responsibility leaders carry for their teams, we explore how supply chain professionals can build healthier, more sustainable operations without sacrificing performance. If you’re in CPG, transportation, or logistics leadership, this is a conversation you don’t want to miss. Learn more about Thrive for Theron: https://www.thrivefortheron.com/ Learn more about Run for Theron: https://www.thrivefortheron.com/run-for-theron Connect with Jamie Rogerson: https://www.linkedin.com/in/james-rogerson-a58bb48/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Chapters (00:00:00) - Truck Yeah Podcast(00:00:47) - Zipline Logistics Truck Yeah Podcast(00:01:37) - How to Get Out of Work in Logistics(00:02:45) - Mental Health: Speaking Out for Theron(00:09:40) - The Importance of Talking To Your Kids(00:13:34) - On the Impact of AI on Society(00:18:52) - Setting aside time for your employees(00:19:40) - Mental health at the workplace(00:26:11) - Jesse and Jamie on the Tariff Situation(00:28:37) - Mental Wellbeing(00:35:25) - The Art of Mental Health Talk(00:38:50) - A Loss of a Student To Suicide

March 31, 202643 min

85 | 2026 Q2 Freight Market Forecast

Tune in for a 2026 Q2 freight market update breaking down capacity vs. demand, rate outlooks, and what shippers can expect heading into produce season. Zipline’s Andrew Lynch shares insights on market stabilization, potential disruptions, and how CPG brands can plan smarter for the months ahead. Learn more: https://ziplinelogistics.com/blog/2026-q2-freight-market-update-forecast/ Follow Zipline Logistics: https://linktr.ee/ziplinelogistics [freight market, Q2 outlook, trucking capacity, shipper strategy, CPG logistics, produce season, supply chain trends] Chapters (00:00:00) - Q2 Freight Market Report(00:00:47) - Q2 Freight Market Update(00:04:14) - Delilah's Law(00:11:07) - Transportation Industry: Challenges ahead(00:12:24) - Does a Lack of Experience Hurt the Freight Market?(00:16:02) - Vaccine Validation: If Passed, It Would Hurt the(00:21:49) - Marathon Freight: Cold Storage Product(00:27:21) - Blitz Week and Cybersecurity(00:28:42) - Trucking: Floor is Raised(00:32:28) - Journey Into Tight Market: Partner Focus(00:36:28) - Partnerships in the Supply Chain(00:39:27) - Importance of logistics for grocers(00:40:48) - Importruptions in Q1

March 17, 202626 min

84 | The Power of Content in Logistics: Helping CPG Brands Scale Smarter

Most 3PLs rely on sales calls and industry jargon to reach shippers. But what happens when a logistics company treats content like a strategic advantage instead of a marketing afterthought? We sat down with Emily Kitko, VP of Marketing at Zipline Logistics, and Emily Ledbetter, owner of Ledbetter Marketing, to unpack how educational content is helping CPG brands make smarter logistics decisions. Together, they explore why most logistics companies avoid educational content, the gaps that exist in supply chain marketing today, and how transparent, shipper-focused content can help brands reduce costly mistakes, streamline operations, and ultimately scale faster. Learn more: https://ziplinelogistics.com/blog/logistics-solutions-guide/ Connect with Zipline: https://linktr.ee/ziplinelogistics Connect with Ledbetter Marketing: https://linktr.ee/ledbettermarketing Chapters (00:00:00) - How AI Is Changing the Way People See Content(00:00:28) - Zipline Logistics: From Chaos to Clarity(00:01:49) - Zipline's Emily Kitco on the Company's Growth(00:03:14) - Leadbetter Marketing: The Elevation at Zipline(00:04:22) - What Do 3PLs Do In the Content World?(00:07:00) - How to Write Clear, Objective Content(00:07:47) - Q&A: CPG(00:11:00) - What Does Our Content Do to Help Shippers Save Money?(00:14:28) - How Do Sales Reps Come Up With The Ideas For New Content?(00:18:40) - The Content That Made the Biggest Impact(00:20:53) - Zipline on Trust and Content(00:24:06) - The Most Fun Project at Zipline(00:25:49) - The Emily's

March 3, 202615 min

83 | Dominating Drop Trailer Deliveries

When supply chain chaos hits—whether from seasonal peaks, unexpected surges, or a warehouse that’s bursting at the seams—CPG brands need options that actually relieve pressure instead of adding to it. Enter: drop trailer deliveries. In this episode, we're breaking down what drop trailers are, when they’re most effective, and how CPG shippers can leverage them as a strategic tool, not just a last-minute fix. What you’ll learn: What drop trailer deliveries actually are (minus the jargon) When and why CPG brands should use them How they improve efficiency during peak volume Their impact on on-time delivery performance How Zipline helps brands execute drop trailer programs smoothly Real examples of when drop trailers saved the day Learn more: https://ziplinelogistics.com/blog/drop-trailer-deliveries/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Get 10% off your Expo West pass: https://www.xpressreg.net/register/npew0326/start.asp?sc=10953

February 17, 202617 min

82 | How to Spot (and Avoid) a Love-Bombing Logistics Partner

There are tons of general 3PLs out there who bait CPG brands by selling a dream that promises not only the best rates but the best service, too. Some would call this love-bombing. But with no data or proof to back “the best” they claim to be, their true colors are revealed over time. The result? CPG brands end up getting slammed with late fees and losing significant on-shelf gross profit. Tune in to learn how to spot (and avoid) a love-bombing 3PL. Learn more: https://ziplinelogistics.com/blog/general-3pls/ Follow Zipline Logistics: https://linktr.ee/ziplinelogistics Get 10% off your Expo West pass: https://www.xpressreg.net/register/npew0326/start.asp?sc=10953

February 3, 202632 min

81 | Leveraging AI & Robotics to Optimize Supply Chains

What does it really take to run a $250M fulfillment network that powers billions of mailpieces, survives peak season chaos, and still ranks #1 in efficiency? We’re joined by Brent Hagan, Chief Supply Chain Officer at Lob, whose resume spans everything from launching Amazon’s top-performing robotic fulfillment center to scaling Deliverr’s network through its $2.2B Shopify acquisition. Brent pulls back the curtain on: How robotics and AI actually impact throughput, labor, and dock operations Where AI delivers real value in logistics and where it’s still overhypes Why postal logistics and freight face more of the same challenges than you might think Whether you’re behind the wheel, managing a CPG supply chain, or building the next-gen logistics network, this episode is packed with practical insights, real-world stories, and hard-earned lessons from one of the industry’s most experienced operators. Connect with Brent Hagan: https://www.linkedin.com/in/brent-hagan-530284173/ Learn more about Lob: https://www.lob.com/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Get 10% off your Expo West pass: https://www.xpressreg.net/register/npew0326/start.asp?sc=10953 Chapters (00:00:00) - Intro(00:05:19) - Robots and the Warehouse Floor(00:09:42) - Robots to Replace Human Fulfillment Workers(00:11:24) - How AI is improving the Postal Service(00:13:32) - Direct Mail: Coming Back to Your Home(00:16:40) - How Does AI Affect the USPS?(00:21:01) - The Future of Print Industry Is AI(00:26:12) - Are You Ready for AI in Your Supply Chain?(00:30:44) - Future of Robotics in Warehouse(00:32:06) - Close