
101 | From #2 Amazon Bestseller to Target Shelves: The Retail Playbook for CPG Founders
What does it actually take to get a consumer product from an idea to a retail shelf? This week, Teddy and Jesse sit down with Alyssa Joy Schroeder, founder of Brooke & Joy Games, former team member at Dolphin Hat Games (creators of the hit Taco Cat Goat Cheese Pizza ), and the entrepreneur behind a game that climbed to #2 on Amazon's bestseller list and landed on Target shelves. Alyssa shares what she's learned about developing a product, building a brand, navigating retail buyers, and making the leap from small business owner to big-box supplier. From her experience in the toys and games industry to the realities of getting a product into major retail, she brings plenty of practical advice for CPG founders looking to make their next big move. Connect with Alyssa: https://www.linkedin.com/in/schroedera/ Brooke & Joy Games: https://www.brookeandjoy.com/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics





