The TriPOD- Behind the Creative

Hosted by YourFilm

Business Marketing Entrepreneurship Management Arts TvInterviews guests

Website RSS feed

Episodes

Latest episode

Mar 2026

Language

About the show

The 'TriPOD- Behind the Creative' podcast is hosted by video production agency YourFilm's creative management team: Kevin Owens and Matthew Newman . With our many years of experience in the video production and marketing industry, we're looking to shed some light on industry practices- offering valuable insights into what goes on behind the camera, the scenes and the edit suite! We discuss a variety of topics including routes into the industry, how TV advertising works, how much video production costs and much, much more. We've kept the tone informal, and uncensored! Please visit, like and subscribe to our YouTube channel! https://youtube.com/@YourfilmUK Visit our website: http://www.your.film

Listen to episodes

37 recent

March 4, 2026Episode 332 min

3 Things: Are TV Ads Dead? Video Podcast is King! Are Drones yesterday's news?

“3 Things”: three hot topics from the world of marketing and video production. This episode kicks off with a debate about the enduring power of TV commercials—are they still the king of advertising, or have streaming and digital channels finally dethroned them? You’ll hear insights about audience trends, the perception of trust and credibility that comes with TV spots, and why big brands still see value in this classic medium. Next, the conversation shifts to video podcasts. The hosts break down why more people are watching, not just listening, to their favourite shows, how platforms like YouTube are reshaping podcast consumption, and what it means for brands and creators. The final topic: Drones—fad or fixture? The duo looks back on the evolution of drone usage in video production, the shift from novelty to essential tool, and how changing laws and technology are continuing to drive innovation in this space. If you’re curious about the evolving creative landscape—or just want to hear two industry pros debate what’s next—this episode is for you.

February 19, 2026Episode 225 min

Performer Usage Fees: What to Know Before Filming a TV Ad

In this episode, Kevin Owens and Matthew Newman dive into the often-overlooked world of performer usage fees—the hidden costs that can dramatically impact TV ad budgets. Drawing from their own real-world experience with a recent client brief, they break down how these fees are calculated, why they matter, and the common misconceptions that catch many brands off guard. From navigating budgets and pitching creative concepts, to managing the practical realities of working with production agencies and talent, Kevin Owens and Matthew Newman pull back the curtain on the conversations and decisions that shape video marketing and TV commercial production. Whether you're curious about how money flows behind the scenes, or you're gearing up for your own campaign, this episode promises a candid, down-to-earth look at an industry topic every marketer and business owner should understand. Stay tuned for actionable advice, insider tips, and a few laughs along the way as they talk through what it really takes to get your ad—and your performers—on screen.

February 17, 2026Episode 135 min

"First Shot" Film Competition update

And the winner is... To celebrate YourFilm's 20th year in business last year, we launched the “First Shot,” a competition offering an aspiring filmmaker the chance to produce their own short film. Back in October, YourFilm announced the winner at the Prolific North Marketing Awards: Jake Metcalf! Pre-production is now underway on Jake's exciting script: 'Playboy'. After our first pre-production meeting and script review session, we invited Jake onto the Tripod podcast to talk about what led him to this opportunity and where his ultimate ambitions lie!

February 24, 2025Episode 3457 min

Lights, Camera, Rankings: SEO Secrets for Video Pros: Interview with Martyn King

In this engaging episode of TriPOD - Behind the Creative, hosts Kevin and Marc sit down with Martyn King, the Client Services Director at Route Agency in Newcastle, to demystify the world of SEO. Martyn, who hesitantly admits to being an SEO expert, delves into the intricacies of search engine optimisation, explaining its vital role in boosting online visibility. The conversation covers the evolution of SEO, its potent impact on businesses, the ongoing challenge of adapting to changing algorithms, and the balance between SEO and engaging content. The discussion also explores the interplay between SEO and modern video content, detailing how platforms like YouTube and TikTok have reshaped media consumption. Whether it's a deep dive into keyword strategies or the significance of video thumbnails, this episode is jam-packed with insights for anyone looking to master the art of standing out in the digital landscape. Tune in to discover how to navigate the complexities of SEO and enhance your online presence. Martyn King BIO: based in Newcastle, serves as the Client Services Director at Route Agency. With a keen understanding of SEO's power as both a helpful ally and formidable challenge, Martyn navigates the competitive world of search engine optimization to ensure top visibility for his clients. He likens the intricacies of Google searches to a vast competition, with potentially 300,000 contenders vying for the coveted top spots. Martyn's expertise lies in strategically steering his clients toward these prime positions, recognising that users rarely venture beyond the top three search results. #seo #searchengineoptimization #DigitalMarketing #GoogleSearch #VideoMarketing #YouTubeSEO #ContentCreation #DigitalStrategy #aiinmarketing #VideoEngagement #SEOTrends #KeywordResearch #WebsiteOptimization #OnlineTrust

February 20, 2025Episode 3344 min

YourFilm Turns 20: The USA Job

Welcome to TriPOD- Behind the Creative, the podcast that takes you behind the scenes of the creative process, exploring the stories, challenges, and successes behind some of the most intriguing projects. Join hosts Matthew and Kevin as they engage with industry experts, creatives, and clients to uncover the untold stories that fuel the creative world. In this special episode, we celebrate a significant milestone – 20 years of YourFilm – with a throwback to one of our most memorable projects from 2006, affectionately referred to as "The USA Job." We've reconnected with our dear client, Andy, who joins us once more to reminisce about this exciting and eventful journey. Listen in as Matthew Newman and Kevin, along with Andy, dive into the experiences and anecdotes from this hallmark project. From navigating faulty satnav coordinates in the UK to experiencing an Air India flight with its unique quirks, and the unforgettable escapades in Chicago and Toronto, this episode is packed with laughter, learning, and nostalgia. Discover how filming customer testimonials on production lines at companies like Heinz and exploring groundbreaking touch screen technology paved the way for this early milestone. We reflect on the international adventures that saw the team tasked with filming across the UK and North America, and the hilarious twists that came with it. Whether you're a seasoned creative, a YourFilm fan, or someone interested in filmmaking, this episode offers valuable insights and a hearty dose of humour. Don't miss this trip down memory lane as we celebrate two decades of creativity, growth, and unforgettable stories. Remember to like, subscribe, and share with your friends, too! #YourFilm20Years #BehindTheCreative #PodcastInterview #FilmProduction #ClientStories #VideoContent #FilmmakingJourney #CreativeProjects #storytelling #InternationalProjects

February 5, 2025Episode 3235 min

YourFilm Turns 20: Year 1 Retrospective

In this special episode titled "YourFilm Turns 20: Year 1 Retrospective," we take a nostalgic trip down memory lane as we celebrate the 20th anniversary of YourFilm. Our hosts, Kevin Owens and Matthew Newman, recount the early days of their company, reflecting on how it all began. They met in school during the 90s, drawn together by a shared passion for media studies at a time when access to video technology was rare and revolutionary. Listeners are treated to anecdotes from their school days, where they first collaborated on projects, created short films, and navigated the challenges of early video production. Kevin and Matthew recount their first encounters with non-linear editing and the learning curve that came with starting their own business post-university. The episode provides an honest and humorous reflection on their entrepreneurial journey, highlighting both the successes and mishaps they experienced in their first year. From experimenting with various film projects to seeking funding and acquiring their initial equipment, Kevin and Matthew share how they laid the foundation for what YourFilm is today. Join us as we celebrate this milestone, and gain insight into the passion, persistence, and creativity that have fueled YourFilm's journey over the past two decades. Whether you're an aspiring filmmaker or simply a fan of creative success stories, this episode offers both inspiration and entertainment. Don't miss out on this candid and enlightening retrospective! #TriPODBehindTheCreative #YourFilmTurns20 #Year1Retrospective #FilmmakingJourney #MediaStudies #FilmProduction #CreativeEntrepreneurship #Throwback #ShortFilmMaking #Early2000sFilmmaking #BusinessStartups #VideoProduction

January 29, 2025Episode 3150 min

Video Marketing in 2025: Predictions and Trends

Welcome to Episode 31 of TriPOD- Behind the Creative, titled "Video Marketing in 2025: Predictions and Trends." In this episode, hosts Marc Runkee, Matthew Newman, and Kevin Owens reunite for their first podcast of 2025, after a four-month hiatus, to explore the evolving landscape of video marketing. The hosts delve into current news, discussing the emergence of a sophisticated new AI model, Deep Seek, developed by the Chinese, which is poised to challenge existing AI giants like ChatGPT. They explore the implications of AI's growing role in video production, highlighting its utility in pre-production, scripting, and post-production tasks. The conversation broadens to cover trends in video marketing for 2025, such as the increasing use of AI, the evolving dynamics between short and long-form content, social commerce innovations, and the importance of accessibility in video production. Humour in marketing and its role in creating memorable brand experiences is also a key topic. The episode wraps up with exciting updates about Your Film's 20th anniversary celebrations, including upcoming projects, nostalgic look-backs, and plans for a special competition and party. Join the hosts for a lively discussion filled with insights, predictions, and a touch of humor as they navigate the future of video marketing. #VideoMarketing2025 #VideoTrends #AIPredictions #MarketingInnovation #VideoProduction #SocialCommerce #TechTrends #FutureOfAI #HumorInMarketing #VideoContent #YourFilm2025 #CreativeIndustry #MarketingPodcast #AIInVideoProduction #VideoAccessibility

October 7, 2024Episode 3043 min

Dealing with YouTube Auditors and Drone Pilots

A man wearing a face mask is standing on the perimeter of your business premises. He's filming with a zoom lens camera, wearing a body worn camera and also takes a drone out his bag and flies it over the property! What would you do? Welcome to TriPOD - Behind the Creative, the podcast where we uncover the stories behind the artistry, explore creative processes, and dive deep into the dynamic intersection of technology and creativity. In this episode we tackle the fascinating and often controversial subjects of the rising trend of YouTube "auditors, individuals who test the boundaries of public filming rights, often leading to tensions with authorities and the public. The conversation highlights notable figures like DJ Audits, Auditing Britain and DJE Audits, who have become significant players in this niche yet growing trend. Dive into this episode to understand the legal intricacies, societal impacts, and personal anecdotes related to the world of YouTube auditors and drone pilots. Kev shares personal experiences and scenarios reflecting on interactions with police and the public when it comes to drone flying and public filming. These real-world scenarios underscore the complexity and misunderstandings often involved when navigating public spaces with drones or cameras, especially when auditors are pushing legal boundaries. Please note that this video is not legal advice, merely opinions shared on the topic based on our research and experiences. Link to original article: https://your.film/learn/guides/keep-c... Like the video, subscribe for more insightful content, and leave your thoughts in the comment section. See you in the next episode. Cheers! #TriPODPodcast #YouTubeAuditors #DronePilots #CreativeInsights #TechAndArt

October 4, 2024Episode 291 hr 7 min

Exploring Sound Design and Composition with Rich McCoull

In this episode, we sit down with the incredibly talented Rich McCoull, composer and founder of The East Wing, a renowned audio post-production house. https://theeastwing.co.uk/ Rich takes us on an enlightening journey through his diverse career, sharing his expertise and experiences in sound design, Foley work, and voiceover recording. Many actors dislike voice replacement work due to its complexity and time-consuming nature. Rich and our hosts discuss this challenge and delve into the magic of sound effects and animation that can elevate a production's value even when clients don't always request them. They also explore Dolby Atmos technology's role in creating immersive soundscapes and the common use of library music versus bespoke compositions. One standout moment is Rich's detailed explanation of Foley and ADR work, bringing natural-sounding elements to enhance film scenes. He offers advice to aspiring composers, emphasizing the need for industry-standard skills and practical application. Join us for this captivating episode as we uncover the layers of effort involved in creating memorable audio-visual experiences and gain insights from a master in the industry. Don't forget to subscribe and hit the bell icon for more behind-the-scenes content from TriPOD- Behind the Creative! #SoundDesign #RichMcCoull #TheEastWing #FilmSound #GameAudio #VoiceActing #DolbyAtmos #MusicComposition #VideoProduction #FoleyArt #ADRWorK #SoundEngineering #AIinAudio #PostProduction #BehindTheScenes #PodcastInterview #CreativeIndustry #MusicInGames #AdobePremiere #ProTools #UnrealEngine #Unity3D #NetworkingTips #audioproductiontutorials

May 30, 2024Episode 2849 min

Integrating Video Content into your Marketing Funnel

In this episode Kev, Matthew and Marc dive deep into where video content fits in the marketing funnel stages. As image and video continue to dominate as the mediums of choice in digital marketing, understanding how to effectively leverage these tools is more crucial than ever. From creating initial awareness with captivating teasers to fostering long-term relationships through detailed case studies and testimonials, this episode covers the strategic deployment of video content across different stages of the consumer journey. The hosts discuss how secondary videos can reel back those viewers who might not be fully engaged initially and emphasise the distinction between primary and secondary videos in retaining attention. They explore how businesses utilise these tools differently when dealing with B2B versus B2C contexts, tailoring the depth of content to the cost and complexity of the product on offer. Key highlights include discussions on video types that best suit each funnel stage, from short, snappy intros aimed at sparking curiosity to in-depth reviews and user-generated content that build trust and foster community. Furthermore, the hosts reflect on the integration of video content into varied marketing strategies, citing real-world examples from industries like plumbing, car manufacturing, and consumer wellness. Don't forget to like, subscribe, and support the channel for more insightful discussions. #videomarketing #salesfunnel #consumerengagement #contentstrategy #brandawareness #digitalmarketing #customerjourney #marketingtips #b2bmarketing #usergeneratedcontent #testimonials #productreviews #casestudies #marketingfunnels #creativecontent