Episodes
11
Latest episode
May 2024
Language
EN
Join marketing students at Franklin College of Indiana for a weekly-ish conversation about news and events within the marketing industry. We'll explore concepts and topics week by week through the lens of what's happening and how students are processing and responding to the world around them. New pods drop every week (or so) during the fall and spring semesters.
In the first episode of the podcast with Franklin College's Contemporary Marketing class, Avery, John, Mitch, and Tristan sit down to talk about how brands have entered competitive markets — and how new brands could or should think about doing so in the future.
In the second episode of The Student Agency, a podcast with Franklin College's contemporary marketing students, Matt, Bryce, Sergio, and Nya explore the Opportunities and Threats (of SWOT fame) facing companies large and small.
In this episode, Lucas, Bryce, Avery, and Mitch sit down to talk about companies with well-defined market segments. It's a chat about Stanley tumblers, Lululemon, Titleist golf balls and, the instructor's second-favorite digital device, the Nintendo Switch.
In this episode, John, Avery, Erik, and Tristan join to talk about buyer personas, and products from Gymshark and Zyn, as well as the idea of products in the barbecue grill and e-bike categories. (As well as the potential downsides of keeping a giant lithium battery in your dorm room.)
Sergio, Tristan, and Nya sit down to talk about brand names – and what to do about them.
Erik, John, Sergio, and Lucas talk about icons and what they love (or don't love) about them.==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global education, the Center for Tech Innovation, and the Kite Shop, our little entrepreneurship program. You can learn more about these programs at FranklinCollege.edu, and you can send ideas, feedback, and questions to jvanandel@franklincollege.edu.==Jeremy VanAndel is the director of professional development and is an instructor of business at Franklin College and publishes this podcast. The views expressed in this recording are those of the instructor and students only and should not be attributed to Franklin College.
Mitch, Erik, Avery, and Bryce to talk about stories behind clothes, food, and deodorant — and fight it out over which one is the best. I'm just here for the fries.Props to Mitch to grabbing the wheel in VanAndel's absence.==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global education, the Center for Tech Innovation, and the Kite Shop, our little entrepreneurship program. You can learn more about these programs at FranklinCollege.edu, and you can send ideas, feedback, and questions to jvanandel@franklincollege.edu.==Jeremy VanAndel is the director of professional development and is an instructor of business at Franklin College and publishes this podcast. The views expressed in this recording are those of the instructor and students only and should not be attributed to Franklin College.
Nya, Matt, Mitch, and John join for a conversation about brand characters. And not characters like Flo or Ronald McDonald or Purdue Pete, but the personalities and characteristics of the brands themselves. Do we find ourselves in some hot water? Do we make sweeping generalizations about Tesla owners? Do the students regret the last eight to ten minutes?Gotta listen to find out.==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global education, the Center for Tech Innovation, and the Kite Shop, our little entrepreneurship program. You can learn more about these programs at FranklinCollege.edu, and you can send ideas, feedback, and questions to jvanandel@franklincollege.edu.==Jeremy VanAndel is the director of professional development and is an instructor of business at Franklin College and publishes this podcast. The views expressed in this recording are those of the instructor and students only and should not be attributed to Franklin College.
Nya, Matt, Mitch, and John were unwittingly subject to an unwitting Gen Z AMA.
Another one where Prof. VanAndel was absent, and Lucas, Erik, Matt, and Bryce took command to discuss conflict and its role in brand storytelling. ==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global education, the Center for Tech Innovation, and the Kite Shop, our little entrepreneurship program. You can learn more about these programs at FranklinCollege.edu, and you can send ideas, feedback, and questions to jvanandel@franklincollege.edu.==Jeremy VanAndel is the director of professional development and is an instructor of business at Franklin College and publishes this podcast. The views expressed in this recording are those of the instructor and students only and should not be attributed to Franklin College.
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