Episodes
383
Latest episode
Oct 2026
Language
EN
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
Jackson EMC's Kerri Testement shares how an audit sparked a communications overhaul, starting with new member emails. Hear how an ongoing new member survey shapes targeted messaging for both new and longtime members, and walk away with a practical starting point for turning your emails into targeted storytelling tools.
Elizabeth Kuhns, of Dickson Electric and Ignite Broadband, shares how her team used employee incentives to help boost morale around the launch of the broadband division. Incentives don't have to be expensive, but they can go a long way toward keeping employees excited and encouraging ownership during a season of change and uncertainty.
From digital literacy classes for seniors to AI safety workshops for students, Hannah Patterson helps West Carolina and Upcountry Fiber build a smarter, safer online community. Her outreach programs partner with schools, libraries and local organizations to bring technology training to every age group—and she’s just getting started.
NISC merged with longtime competitor Meridian, bringing 1,500 member utilities under one roof. What does that mean for the marketers who rely on their tech? NISC CEO Doug Remboldt joins "StoryConnect" to unpack the platform conversion timeline, new data tools for targeted campaigns and storytelling resources for Utility Pioneers.
As digital storytelling evolves, Coweta-Fayette EMC's Tiffany Trueblood breaks down how her utility turned YouTube—with both shorts and long-form videos—into its top storytelling channel. Get practical tips on titles, B-roll shoots and handy tools to create video content.
In taking on the CEO role at DTC Communications, Kasey Krueger joined a small but growing number of top executives with roots in the marketing and communications departments. Listen in to hear his advice for others looking to climb the ladder in their careers. Other episodes in our informal series on marketing and comms professionals climbing to the C-suite: Libby Calnon: https://pioneer.coop/episode/communicators-moving-into-the-gm-role-part-1/ Tim Brinkman: https://pioneer.coop/episode/from-the-marketing-department-to-the-gms-office/ Scott Peters: https://pioneer.coop/episode/communicators-moving-into-the-gm-role-part-2/
Communicators are used to communicating outward. However, taking a few key steps can help them improve their organizations by communicating upward to the board and upper management.
Google noticed an increasing number of us are using artificial intelligence to search online and is making sweeping changes to how the web works. Broadband providers need to prepare for a world without the traffic from search engines they've relied on for decades.
Two Kentucky co-ops teamed up to foster community connections through casual coffee meetups. From discussing community concerns to sharing stories about the co-ops' histories, these meetups make a real impact. Learn why member engagement matters and how to create a community meetup of your own!
Are you tight on time and resources, but have a big event to plan? NTCA's Mark Marion outlines how an easy-to-build AI bot helped him plan and execute a recent big event.
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