StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
Status Quo Is Not Company Policy, With David Naylor
David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization.The book is available on Amazon, https://a.co/d/dYuErZ0.
25 min
5 March 2025
Can Stories Make You A More Effective Speaker?, With Debra Weller
Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Weller, who will be speaking at Pioneer's StoryConnect 2025 in St. Augustine, Florida, also provides tips for overcoming nerves and delivering your message.
26 min
26 February 2025
How Can Subscribers ‘Cash In’ at Community Events?, With Erma Ratliff
In Kansas, one utility is handing out branded cash to use at local businesses during festivals. Hear Erma Ratliff share the idea behind Kanokla Cash to see if the idea could help you cash in on community growth, too!
11 min
12 February 2025
Bringing on Junior Board Members, With Amanda Steeb
Seeking to engage younger members, Kankakee Valley REMC launched a Junior Board program to introduce high school students in the co-op's operations.
26 min
29 January 2025
Reducing Broadband Business Churn, With Shannon Stafslien
Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.
12 min
15 January 2025
The Value Based Approach to Selling Broadband, with Joe Kohegyi
Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver.
18 min
1 January 2025
The Importance of Alignment and How to Get There, With Vernon Johnson
Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.
14 min
18 December 2024
Food Trucks and Fireworks: How to Creatively Connect Community Events, With Greg Mullis
When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia's Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community.
20 min
11 December 2024
Strategies for Getting Out of the TV Business, With Jason Cohen
Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.
22 min
4 December 2024
Weaving Compelling Narratives into Your Marketing Strategy, With Wendy Crenner
The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.
