The Steven Sulley Study Podcast

Hosted by Steven Sulley

Business Arts

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Episodes

314

Latest episode

May 2026

Language

EN-GB

About the show

The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful and I will help you in these key areas too.

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May 21, 202636 min

100 Million Views at 13 Years Old - with Ginganinja

Steven sits down for an exclusive interview with 13-year-old viral sensation Ginganinja100, who, over a rapid two-to-three-year period, has amassed over 6.1 million Instagram followers and cracked the elusive 100-million-view milestone with his comedy skits and sharp reaction videos. From managing tens of thousands of DMs to dealing with a rapidly changing internet landscape and juggling school with a full-time content creation schedule, Ginganinja100 offers a grounded, honest, and remarkably mature perspective on what it really takes to navigate sudden global fame. Key Takeaways Ginganinja100 attributes his explosive rise from zero to over six million followers to relentless consistency and a keen eye for finding creative potential in everyday life. Content creation has become a 24/7 passion for the 13-year-old, so much so that he jokingly notes school often gets in the way of his production schedule. The young creator highlights a noticeable shift in internet culture over the past couple of years, observing that audiences have become much more easily offended by lighthearted humour. Unlike many creators who view social media as a temporary hobby, Ginganinja100 strictly views his platforms as a long-term career path capable of establishing future financial stability. BEST MOMENTS "I suppose people found them funny... I saw a lot of wasted potential online, and I thought a lot of funny things could be made out of stuff." "The internet has gone backwards... a lot of videos that I've posted are really just lukewarm jokes or takes, and they get completely battered by people that just really, really annoy me." "You have to understand your way around the internet, because if you don't, then you'll never really get good views, good likes, good follows." "I'm never content. I'm never content with any of my videos. I think I'll only be content when I retire." HOW TO CONNECT WITH Ginganinja100 https://www.instagram.com/ginganinja100/ VALUABLE RESOURCES ⁠The Steven Sulley Study ⁠ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD ⁠Instagram

April 18, 202651 min

Graft and Grit: Tom Skinner's Life Lessons on Overcoming Adversity

Steven welcomes the one-and-only Tom Skinner, the market trader turned TV personality, to discuss his journey from humble beginnings to fame on The Apprentice. Tom shares his experiences in the vibrant world of market trading, emphasising the resilience and quick-wittedness it instilled in him. They discuss his optimistic outlook on life, the importance of mental health advocacy, and his efforts to create a supportive community for men through Sunday walks. Tom also reflects on the challenges of fame, including media scrutiny and public perception, while highlighting the invaluable lessons learned from Lord Sugar Key Takeaways Maintaining a positive outlook is crucial for personal well-being. Emphasising the importance of believing in oneself, even during tough times, can lead to better outcomes and a more fulfilling life. Engaging in community activities, such as organised walks for men to discuss mental health, can create a supportive environment. This initiative helps break down barriers around discussing feelings and encourages men to support one another. Growing up in a market trading environment fosters resilience and quick-wittedness. The experience teaches valuable lessons in sales, communication, and handling rejection, which are essential skills in both business and life. Being genuine and honest about one's strengths and weaknesses is vital. Recognising that not everyone is a perfect business person, but rather a skilled salesperson, can lead to more realistic expectations and success. BEST MOMENTS "I know what it's like to have everything. I know what it's like to have nothing. As long as you stay positive and believe in yourself, you're always going to be all right." "Suicide is the biggest killer of men our age... It's having that anxiety, or not feeling safe talking about it. This is just a little safe space that we've created where anyone can come." "I ain't gonna say no one's names, but they've told me that it saved their life, that it's made them a lot happier. If it helps one person, that's what it's all about." VALUABLE RESOURCES ⁠The Steven Sulley Study ⁠ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD ⁠Instagram

February 5, 20261 hr 41 min

High Performance Unpacked: Dan Lawrence on Defining Success

Steven welcomes high-performance coach Dan Lawrence to discuss the intricacies of high performance, longevity, and personal growth. They look at the concept of starting where you stand, emphasising the importance of setting realistic goals and avoiding comparison with elite athletes. Dan shares insights from his extensive experience working with boxers, including Conor Benn, and highlighting the significance of discipline, identity, and the environment in achieving success Key Takeaways High performance is contextual and varies from person to person. It’s not just about elite athletes; it applies to anyone striving to improve in their respective fields, whether in sports, business, or personal life. It's essential to recognise your current position and set realistic goals based on that. Comparing yourself to high achievers can be intimidating and counterproductive. Focus on small, achievable goals to build confidence and self-worth. The environment you choose significantly impacts your outcomes. Surrounding yourself with motivated, growth-oriented individuals can elevate your performance and help you achieve your goals. While having clear goals and visualising success is important, taking consistent action is crucial. BEST MOMENTS "For me, high performance is contextual to the individual... identifying where your feet are and trying to get better each and every day, for me, that's what high performance means." "Comparison is a thief of joy... start where you stand, identify where your feet are now, and then go on a journey from your current position." "I like the law of attraction. I prefer to call it law of action... it comes with how you show up each and every day." "Environment dictates outcomes... choose your environment wisely because that will shape your future." VALUABLE RESOURCES ⁠The Steven Sulley Study ⁠ https://www.instagram.com/danlawrence365/ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD ⁠Instagram

December 22, 20251 hr 0 min

Inside Tudor May: A Conversation with CEO Lee May and the Leadership Team

Steven meets Lee May, the CEO of Tudor May, a prominent construction brand in the UK, and delves into Lee's journey from humble beginnings in the construction industry to leading a successful company projected to generate £52 million in revenue. Lee shares insights on the importance of discipline, training, and maintaining a strong mindset, drawing parallels between physical fitness and business resilience Key Takeaways Regular training and exercise play a crucial role in maintaining discipline and mental resilience, which are essential for handling the pressures of being a CEO and making tough decisions. Embracing uncomfortable situations, such as intense workouts or ice baths, helps build mental strength and prepares individuals for high-pressure scenarios in business. Success in the construction industry relies heavily on strong relationships and trust with clients and partners. A focus on honesty and integrity fosters repeat business and long-term partnerships. The drive to leave a legacy for future generations is a significant motivator. Success is not just about personal wealth but also about creating opportunities and giving back to the community. BEST MOMENTS "What I train myself for is to be comfortable in uncomfortable situations. I like to put myself through it because it's conditioning." "As a CEO, you've got to be a risk taker. You have to take risks to grow your business." "For me, it's not the Lambos, it's not the helicopters. I walk most places... I want to leave behind my legacy." "If you create a winning culture or a culture, you will win every time." VALUABLE RESOURCES ⁠The Steven Sulley Study ⁠ https://tudormay.com/ Lee May - Chief Executive Officer https://www.linkedin.com/in/lee-may/?originalSubdomain=uk Sam Faux - Group Managing Director Joe Adams - Operations Director Graham Harle - ://www.linkedin.com/in/graham-harle-mrics-mapm-44a29697/?originalSubdomain=uk ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD ⁠Instagram

November 27, 202528 min

Crafting Community: The Role of Art and Culture in The Devonshire Experience

Steven sits down with Oisín Rogers, the owner and partner of The Devonshire, to discuss their shared passion for art and creativity. They explore the eclectic art collection displayed in the Devonshire's Green Room, featuring notable pieces from artists like Richard Hambleton. Oisín shares insights into the establishment's unique atmosphere, which blends a rich history with modern vibrancy, and highlights the importance of creating a space where creative individuals feel comfortable. He also touches on the meticulous attention to detail that has gone into the pub's design and the impressive volume of Guinness served, showcasing Oisín's dedication to providing an exceptional experience for all guests Key Takeaways The Devonshire features a diverse and eclectic collection of art, including pieces from notable artists like Richard Hambleton and Damien Hirst. The aim is to create a space where art that may not traditionally go together can coexist and provoke thought. The establishment is designed to offer varied experiences, from a lively pub atmosphere to intimate dining settings. This approach encourages a sense of organised chaos, allowing guests to enjoy both social interactions and quiet moments. The Devonshire prides itself on serving high-quality food and drinks, including a wide range of wines and a focus on perfecting the Guinness pour. The attention to detail in the pub's design and operations reflects a commitment to providing an exceptional experience. The Green Room at The Devonshire serves as a creative space for musicians, artists, and filmmakers, fostering a community where creative individuals can feel comfortable and inspired. BEST MOMENTS "I think it's important to realise that there has been a pub here since 1793... We wanted to create a timeless history of a boozer being here." "We purposely tried to put pieces together that look really disjointed and shouldn't work. But I think somehow we're getting away with it." "I think there's probably about 30 individual different things... and we try and do all of them. But honestly, the reason why it's really good is because we sell so much of it." "Art really does bring people together. And then top that up with a nice bit of beer or a Guinness, it really is a good way to get to know people." VALUABLE RESOURCES ⁠The Steven Sulley Study ⁠ The Devonshire - https://www.devonshiresoho.co.uk/ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD ⁠Instagram

August 14, 20251 hr 23 min

Rebellion and Recovery: Calum Best Reflects on His Path from Partying to Purpose

Steven welcomes Calum Best, son of the legendary footballer George Best, and one of the foremost entrepreneurs and personalities of his generation. The conversation delves into Calum's experiences growing up in the shadow of his father's fame, the pressures of living with a parent struggling with addiction, and the impact of his father's legacy on his own life. Calum also shares candid reflections on his journey through personal challenges, including his own battles with substance use after his father's passing. Key Takeaways Growing up as the son of a legendary footballer, there was significant pressure to live up to that legacy, which initially affected his enjoyment of football. Over time, he learned to embrace the sport for his own enjoyment rather than the expectations placed upon him. While there were moments of joy and bonding, addiction ultimately led to a strained relationship and significant emotional turmoil. The intrusive nature of the press during his father's illness and after his passing created additional challenges. Despite the fame associated with being George Best's son, it also meant dealing with public scrutiny and the pressures that come with it. After his father's death, he entered a dark period marked by heavy drinking and partying. However, he eventually recognised the need for change, leading to a healthier lifestyle and a focus on personal growth and charity work. BEST MOMENTS "I sometimes wish I'd felt that way when I was younger, because I took a long break... I just drank and fucking partied, you know what I mean?" "You reach a point where all the bad stuff seems to filter away... you wanna go, right, what were the good fucking things that I remember?" "I remember thinking, God, man, that's fucked up. They're like, you know, if you see this man out, don't give him a drink." "I remember saying, fuck the world. I remember saying, screw everybody. And I didn't give a shit anymore." VALUABLE RESOURCES The Steven Sulley Study https://www.instagram.com/mrcalumbest/?hl=en ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram

July 24, 20251 hr 13 min

The Art of Simplifying Strategy: Craig Richards On The Champion Mentality

Steven is joined by pro boxer, Craig Richards, who reflects on his journey in the sport, including his experiences training with various coaches and the importance of finding the right fit for his style. Craig shares insights about his relationship with trainer Tony Sims, emphasising the trust and authority between mentor and pro, as well as detailing the pressure he felt and the lessons learned from his experiences. Craig also touches on the dynamics of the boxing industry, the significance of championship belts, and the evolving landscape of the sport. Key Takeaways Thriving under pressure is a key trait for successful fighters. The ability to perform well when facing adversity or high expectations can lead to better outcomes in fights. The journey of learning from past fights, including the realisation of needing more experience before reaching the pinnacle of boxing, reflects the idea that setbacks can lead to personal and professional growth. A fighter's ability to think several moves ahead and set traps for opponents is essential for success in the ring. Being financially secure allows fighters to focus on their training without the stress of financial burdens. This focus is crucial for maintaining peak performance in the sport. BEST MOMENTS "When my back's against the wall is usually when I perform. All my careers on the line... that's usually when I step up." "I believe I'm like, with my rankings and my position right now, I'm potentially one fight away from a world title." "If we're going to start dismissing them and making up new belts, I don't have a good feeling of that." VALUABLE RESOURCES The Steven Sulley Study Craig Richards Instagram - https://www.instagram.com/_craigrichards_/?hl=en ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram

May 28, 20251 hr 4 min

Art, Ambition, and Athleticism: Exploring Steve Sidwell's Transition from Premier League Star to Marathon Runner

Steven is joined by former Premier League footballer Steve Sidwell, who shares his journey from the pitch to the podcast studio, reflecting on his career and the transition to life after football. He discusses the challenges of retirement, the void left by the game, and his current training for the London Marathon, motivated by personal connections to health issues. The conversation delves into the art world, the culture of football dressing rooms, and the evolution of player dynamics in the modern game, highlighting the balance between natural talent and hard work Key Takeaways Reflecting on a career as a premiership footballer, there is a deep sense of nostalgia for the experiences of playing, training, and the camaraderie within the team. The emotional connection to the sport and the memories of specific moments, such as victories and the atmosphere of match days, are profoundly cherished. The transition from professional football to training for events like the London Marathon illustrates the importance of routine, commitment, and sacrifice. The discipline required in both football and marathon training highlights the parallels between athletic dedication and personal goals. Effective leadership within a team is crucial, with examples of strong leaders like John Terry and Didier Drogba demonstrating how their presence and work ethic inspired their teammates. The shift towards a more diverse and sensitive environment in dressing rooms reflects broader societal changes, with a noted difference in how criticism and accountability are handled compared to previous generations. BEST MOMENTS "I miss it badly. I'm talking everything, not just playing... the smell of cut grass, all the silly things like that that you just can't replicate." "When you get back into training, the commitment, the dedication... you've got to sacrifice stuff." "I knew my role, I knew what I had to do and I worked it... I had to give 100% and really, really work all the time." "There's no loyalty in football. You think you're going to be loyal to this football club and that football club will do the dirty on you just as quick as you would if you wanted to leave." VALUABLE RESOURCES The Steven Sulley Study https://www.instagram.com/stevesidwell14/?hl=en ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram

April 16, 20251 hr 6 min

Dan Edgington On How To Achieve Prestige In The World of High-End Car Dealerships

Steven is joined by Dan Edgington of Mayfair Prestige - a foremost supplier of luxury cars. They discuss the unique clientele that frequents the Mayfair Prestige showroom, debunking the myth that only celebrities buy high-end vehicles. Dan talks about his most memorable interactions with down-to-earth clients and highlights the appeal of classic models like the Ferrari 355, and the future of motor vehicles and their emerging technologies. Key Takeaways The clientele for high-end cars is more diverse than commonly perceived, including down-to-earth individuals from various backgrounds, not just celebrities or wealthy elites. Many clients are successful businesspeople who view cars as a passion rather than a status symbol. Certain classic cars, like the Ferrari 355, are considered undervalued and are seen as good long-term investments, especially those with manual gearboxes. It's important to understand market trends and the types of cars that appreciate in value. There is a distinction made between the practicality of electric cars for everyday use and the drawbacks of hybrid vehicles, which may compromise the driving experience. The preference leans towards naturally aspirated engines for a more engaging driving experience. The luxury car market experienced a bubble during COVID-19, leading to inflated prices. Post-pandemic, there has been a correction, with many cars depreciating in value. However, this is seen as a normal part of the market cycle, and dealers can adapt to these changes. BEST MOMENTS "You'd be surprised how normal and down to earth the people that buy the high-end cars are." "The optimum horsepower for any car that anyone needs on any road is circa about 600 to 650." "I think McLaren make fantastic cars... but from a business point of view, I get nervous." VALUABLE RESOURCES The Steven Sulley Study https://www.instagram.com/mayfairprestigeuk/?hl=en https://www.mayfairprestigeuk.co.uk/ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram

March 31, 20251 hr 30 min

The Evolution of Media: Tim Lovejoy on Football, Fame, Fan Culture and the Future of Television & Podcasting

Steven is joined once more by the one and only Tim Lovejoy to talk about everything from art, football, and the evolving landscape of media. Tim shares his candid thoughts on football, analysing the emotional rollercoaster of being a fan. He also reflects on the changing dynamics of boxing, particularly the rise of celebrity fighters like Jake Paul, and the implications for the sport, as well as the world of podcasting, discussing the importance of authenticity and the challenges of maintaining integrity in a media landscape filled with sensationalism Key Takeaways Good art evokes thought and emotion, while bad art fails to resonate with the viewer. Art can reflect personal experiences and provoke conversation, as well as inspire us to recall key moments in our own journey. Being a football fan is a complex experience, especially when the clubs we love take us on rollercoaster rides of emotion We are seeing a changing landscape of media, particularly in the rise of podcasts and social media as platforms for content creation, allowing for more authentic and diverse voices to be heard. BEST MOMENTS "Good art should do something for you. It should speak to you... If it doesn't do that for you, it's probably not going to be the right fit for your portfolio." "I find myself drawn to it all the time... I can't help myself and I hate myself for it because I'd like to be able to just walk off." "You need to find something that one, makes you money. Number two, makes you fit. And number three, stimulates your creativity." VALUABLE RESOURCES The Steven Sulley Study https://www.instagram.com/timlovejoy_official/?hl=en ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram