The Shorthorn Bull Pen

Hosted by American Shorthorn Association

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Latest episode

Mar 2026

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EN-US

About the show

The American Shorthorn Association featuring host, Montie Soules. Listen in as Montie, Executive Secretary/CEO of the ASA, interviews industry leaders, professionals, and Shorthorn breeders. Learn more about ASA and the cattle industry!

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37 recent

June 15, 2026Episode 319 min

Season 3, Ep. 3 - Heather and Shelby, ASA

A decade with the American Shorthorn Association brings plenty of stories to tell. Shelby Diehm and Heather Lange join Montie Soules as they revisit their early days with ASA and how their roles have grown alongside the organization over the past 10 years. From the move to Kansas City to advances in tissue sampling, data processes and junior program growth, their conversation highlights a transformative period for the breed. Enjoy this tribute to two team members whose work helps keep the association moving forward.

March 23, 2026Episode 246 min

Season 3, Ep. 2 - Jason Cleere

What risks exist from the emerging threat of the New World screwworm? In this latest episode of The Bull Pen, Montie Soules, CEO of the American Shorthorn Association, visits with Dr. Jason Cleere of Texas A&M AgriLife Extension. Dr. Cleere discusses the need for industry awareness and preparedness, drawing on his expertise in beef cattle health, nutrition, and extension education at Texas A&M. Cleere explores how and why cattle moving into and out of Texas and other states are free of the parasite, which does not exist in the U.S., and currently represent no threat to herds in other states.

February 18, 2026Episode 122 min

Season 3, Ep. 1 - Kenny Stauffer, Neogen

Season 3 of "The Shorthorn Bull Pen” kicks off with Kenny Stauffer from Neogen. This episode dives into the scale and scope of Neogen’s global genomics business, its deep ties to breed associations, and how DNA technology continues to shape beef production. Stauffer also addresses the company’s transition to new ownership and what that means for customers, data integrity, and innovation moving forward. Enjoy this candid, forward-looking conversation that sets the tone for what’s ahead.

December 1, 2025Episode 1037 min

Season 2 - Ep. 10 - ASA Board of Directors

This episode of The Shorthorn Bull Pen takes you inside the boardroom as Montie Soules visits with all nine members of the 2024–2025 American Shorthorn Association Board of Directors. The conversation offers a unique look at the leadership guiding the breed forward. Each director reflects on their time serving the ASA, the experiences that have shaped their perspective and the shared commitment that unites them in working for the betterment of the Shorthorn breed, even with differing opinions.

October 22, 2025Episode 922 min

Season 2 - Ep. 9 - Wes Allison, National Western

In this episode of The Shorthorn Bull Pen, Montie Soules sits down with newly appointed National Western Stock Show CEO Wes Allison on the grounds of the renovated complex. With the 2026 show set to debut all-new facilities, Wes shares what exhibitors and attendees can expect from the next era of this iconic event. Montie calls it “a new ballgame,” as the upgrades promise unmatched opportunities for breeders, associations and buyers alike. Plus, Wes reveals an exciting change to the Supreme Junior Heifer Drive you won’t want to miss.

September 24, 2025Episode 817 min

Season 2, Ep. 8 - Mark Anderson, NALF

Mark Anderson, Executive Director of the North American Limousin Foundation and President of the U.S. Beef Breeds Council, sits down with Montie Soules to discuss the critical role of accurate carcass data and certified ultrasound in advancing beef genetics. With decades of feedyard experience and leadership in breed collaboration, Anderson explores how genomics, data integrity and emerging technologies like artificial intelligence are transforming cattle breeding and production. This forward-thinking conversation reveals how the industry is leveraging innovation to boost efficiency and profitability for the next generation of cattle producers.

August 27, 2025Episode 76 min

Season 2, Ep. 7 - Lee Miller, ASA President

Outgoing ASA President Lee Miller sits down with Montie Soules to reflect on six years of progress and the road ahead for the American Shorthorn Association. From expanding commercial relevance and improving genetic tools to building a united board focused on strategic growth, Miller shares how the Association is positioning itself for long-term success. With a firm grasp on both tradition and innovation, this conversation highlights how Shorthorn breeders are aligning with industry demands — delivering the kind of maternal strength, carcass quality and data-backed value today’s producers are looking for.

July 16, 2025Episode 621 min

Season 2, Ep. 6 - Katrina Huffstuttler, Grant Company and LPC

Katrina Huffstuttler, immediate past president of the Livestock Publications Council and part of the Grant Company team, joins Montie Soules to explore the evolving landscape of agricultural communications. Drawing on her leadership in one of ag media’s most influential organizations, Katrina shares valuable insights on the challenges and opportunities facing PR professionals—from mastering social media’s fast pace to navigating artificial intelligence’s role in storytelling. This episode offers a unique inside look at how ag communicators are shaping the future of beef industry messaging and advocacy.

June 18, 2025Episode 523 min

Season 2 - Ep. 5 - Tucker Brown, R.A. Brown Ranch

As the face of R.A. Brown Ranch’s growing social media presence, sixth-generation rancher Tucker Brown is reaching millions of viewers each month, sharing the realities of ranch life and advocating for the beef industry. In this episode, Tucker joins Montie Soules to discuss the power of connecting with the public, the responsibility of producers to engage with consumers, and how he balances advocacy with the ranch’s commitment to raising high-quality bulls for commercial cattlemen.

May 21, 2025Episode 420 min

Season 2 - Ep. 4 - Jon DeClerk, American Simmental Association

Join Montie Soules for this exclusive conversation with Jon DeClerk, the incoming executive vice president of the American Simmental Association. With a background spanning livestock judging, academia and consulting, Jon brings a deep industry perspective to his new role. He and Montie talk about the value of multi-breed genetic evaluation through International Genetic Solutions, the importance of accuracy and transparency in EPDs, and why collaboration across breeds matters more than ever as the nation's cow herd shrinks and beef demand rises.