Connecting the American Family to the American Farm
Opponents of mandatory country-of-origin labeling often argue that consumers don't care where their beef comes from and won't pay more for a U.S. product. But Good Ranchers Founder and CEO Ben Spell has built one of America's fastest-growing meat companies around a different belief: that consumers value knowing where their food comes from. In this episode of the R-CALF USA Roundup, we explore consumer demand for U.S. beef, the importance of truthful country-of-origin labeling, and why trust, transparency, and supporting American ranchers continue to matter in today's marketplace. Blending business, faith, agriculture, and food policy, this conversation offers a unique perspective on the role consumers play in strengthening American agriculture. Learn more about Good Ranchers here: https://www.goodranchers.com Watch Ben at the 2026 R-CALF USA Convention here: https://youtu.be/bKuxYgOOwH4?si=6H6NcMdMheJNpbQE
