Episodes
166
Latest episode
Apr 2026
Language
EN
The Price and Value Journey is a podcast for solo and small firm services professionals—consultants, coaches, creatives, attorneys, and advisors—who want to improve their pricing strategy, strengthen client relationships, and build a profitable, sustainable expertise-based business. Hosted by business advisor and author John Ray, the show offers actionable insights and real conversations to help professionals grow with confidence, clarity, and integrity.
Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the most underserved challenges facing solo practitioners and expert service providers: how to maintain a professional and […]
Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 165) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client who […]
Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author […]
Anita Henderson, The Author's Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn't Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service […]
Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you'll hear. Leroy founded Cutting […]
Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn't announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client's actual needs. […]
Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain […]
Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and […]
Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the "Invisible Hand" Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. […]
How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the "Push Through" Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. […]
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