The Podcast Interview Marketing Show

Hosted by Interview Valet

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Episodes

133

Latest episode

Jun 2026

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About the show

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

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60 recent

June 10, 2026Episode 13230 min

Muting the Megaphone with Kate DiLeo

The Brand Trifecta That Turns Noise Into Conversions. Why clarity always comes before conversation with brand architect and author of Muting the Megaphone, Kate DiLeo. With AI, we all have more tools, automations, and content than ever before. But more volume doesn't equal more trust. With host Tom Schwab, Kate explains her Brand Trifecta - tagline, value proposition, and differentiators – and how getting those three elements right helps the right buyers self-select. Because your clarity matters long before you ever step behind a microphone. Timestamps From This Episode: [03:17] Conversations that convert vs Megaphone marketing [10:05] The strategy before the message [18:44] Rethinking the sales funnel (hint: quality always wins over quantity) [24:11] The Brand Trifecta Resources From This Episode: KateDiLeo.com Linkedin.com/in/KateDiLeo/ PodcastInterviewMarketing.com InterviewValet.com

June 3, 2026Episode 13128 min

From Megaphone To Magnet: The How For Creator Capitalists

In this special solo episode, Interview Valet founder Tom Schwab reads his new minibook, From Megaphone to Magnet: The HOW for Creator Capitalists, a practical companion to the bestselling Creator Capitalist by Christopher Lochhead and Eddie Yoon. Tom breaks down why broadcasting your message to everyone is the wrong strategy, and how strategic podcast interviews serve as the most powerful and most overlooked vehicle for building reputation capital and relationship capital. From context and conversation to conversion and continuity, Tom shares a repeatable four-move playbook to help thought leaders stop shouting into the void and start attracting the right clients. Timestamps From This Episode: [02:34] The Map and The Vehicle [04:09] The Big Reframe [08:28] The two capitals that compound [12:57] One conversation away [18:20] The Four Move Playbook Resources From This Episode: Download the minibook – InterviewValet.com/minibook Get the minibook on Amazon Kindle – From Megaphone to Magnet PodcastInterviewMarketing.com InterviewValet.com

May 27, 2026Episode 13033 min

Focus On The Problem with Jessica Miller

Growth consultant Jessica Miller joins Tom Schwab to unpack why leading with the problem, not your product, process, or story, is the most powerful way to build trust and convert clients. Jessica shares how she helps business owners find hidden profits by identifying the real constraint in their business and fixing it. From diagnosing root causes to doubling down on what's already working, this conversation is packed with practical insight for coaches, consultants, and service providers ready to stop chasing and start converting. Timestamps From This Episode: [02:14] The problem is the hook [08:59] Growth through subtraction [19:15] Start with the end in mind [22:51] Doubling down on what works [27:33] Data and numbers vs your gut feeling Resources From This Episode JessicaMillerCoaching.com Linkedin.com/in/jessica-miller-coaching-growth-consultant It's Your Offer podcast PodcastInterviewMarketing.com InterviewValet.com

May 20, 2026Episode 12931 min

The Power of Differentiation with Barry LaBov

AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation will explore the power of differentiation to win hearts, minds, and market share. Timestamps From This Episode [04:25] The threat of commoditization and AI [09:05] The danger of not communicating your difference [15:06] What brands often get wrong [19:43] Winning hearts, minds, and market share Resources From This Episode BarryLaBov.com The Power of Differentiation on Amazon Difference Talks podcast PodcastInterviewMarketing.com InterviewValet.com

May 13, 2026Episode 12832 min

Meaningful Data vs. Meaningless Noise: What Podcast Numbers Actually Tell You

Bigger numbers in podcasting don't always mean better results. Interview Valet's Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that ghost X followers and misleading download counts don't drive results. They explain how to separate signal from noise, why vanity metrics can steer you wrong, and what data actually predicts whether a podcast audience will listen, engage, and take action. Timestamps From This Episode: [02:20] Defining meaningful data vs noise [06:48] Understanding YouTube views and platform audience demographics [12:28] Downloads vs listens [20:54] Third-party vs. self-reported data [23:17] How databases estimate listens and how they can "pad" their stats Resources From This Episode: PodcastInterviewMarketing.com InterviewValet.com/Chloe

May 6, 2026Episode 12730 min

How to Get Recommended by AI, Not Just Found with Andreas Voniatis

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, and, more importantly, be recommended. Timestamps From This Episode: [02:48] Original content makes AI models smarter and makes you more visible [04:45] AI search is 8x more expensive than Google, so it requires high-value, unique content to justify the cost [07:19] SEO vs GEO. AI is persona-driven, not keyword-driven [14:18] Why old SEO hacks no longer work [21:38] Podcasts & AI indexing transcripts feed AI. Video is the future Resources From This Episode: artios.io/winning PodcastInterviewMarketing.com InterviewValet.com

April 29, 2026Episode 12633 min

From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure. Timestamps From This Episode: [02:22] Writing a book isn't enough [04:31] Building your business on relationships, not transactions [19:43] The Book to Business Blueprint: framework, audience, and offer [22:24] Build a business that fits your temperament, not someone else's [29:34] The book is a milestone, not the mission Resources From This Episode: BookToBusinessBlueprint.com LeeBaucom.com PodcastInterviewMarketing.com InterviewValet.com

April 22, 2026Episode 12335 min

How Podcast Exposure Impacts Valuation At Sale with Amanda Rogers

What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares a remarkable real-world story: a client company used targeted podcast interview marketing to build their founder's visibility, and when they sold, the acquiring company cited those podcast appearances as a key factor in the valuation. With host Tom Schwab, Amanda explains why smart founders should stop chasing vanity metrics and start investing in thought leadership that builds lasting, measurable company value. Resources From This Episode [02:30] Why financial services founders need better marketing tools [05:02] How podcasting builds authority, trust, and strategic visibility, making companies more appealing to buyers and partners [13:22] Authenticity resonates, it attracts ideal clients, repels wrong ones [19:52] Why ads alone won't build lasting B2B business value [26:46] The window of opportunity with AI and podcasting Resources From This Episode DigitalStoryteller.io Amanda@DigitalStoryteller.io PodcastInterviewMarketing.com InterviewValet.com

April 15, 2026Episode 12437 min

The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn

What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results. Timestamps From This Episode: [02:55] The origin of JAR Podcast Solutions [04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building. [08:25] The shift agencies need to make, from producing episodes to moving business metrics. [19:18] Podcasts should be a long-term commitment to perform and compound. [29:10] Strategic video and niche audiences are the future of podcasting. Resources From This Episode: JarPodcast.com LinkedIn.com/in/RogerNairn604 PodcastInterviewMarketing.com InterviewValet.com

April 8, 2026Episode 12334 min

Video Authority: The Art and Science of Converting Viewers Into Clients with Aleric Heck

If you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. Aleric Heck, founder of AdOutreach and author of Video Authority, joins Tom Schwab to break down how to use video — on YouTube and beyond — as a genuine client acquisition system. Aleric shares his firsthand proof: a 600K-subscriber channel generated far less revenue than an 83K-subscriber channel built intentionally for ideal clients. The lesson? Start with the end in mind, show up consistently, and build authority that actually pays. Timestamps From This Episode: [03:08] Why connecting solutions to ideal clients matters most [05:36] Likes don't pay bills, real clients do [08:35] Why video builds trust in an AI-saturated world [18:33] 600K subs vs 83K subs – dramatically different revenue [25:29] YouTube as a hub. Instagram, TikTok, and LinkedIn as spokes Resources From This Episode: AdOutreach.com Video Authority by Aleric Heck PodcastInterviewMarketing.com InterviewValet.com