The Podcast Interview Marketing Show

Hosted by Interview Valet

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Episodes

144

Latest episode

Aug 2026

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About the show

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

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60 recent

September 9, 2026Episode 14531 min

How to Be a Great Guest: Being Engaging, Conversational, and Real

Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting. With host Tom Schwab, Kristen breaks down why over-preparing backfires, why "winging it" isn't a strategy, and how filler words can prove you're human in an AI-saturated content world. Plus, the most overlooked but powerful tip Kristen wants all guests to know – treat every conversation like a game film. Because the goal isn't to be a megaphone. It's to become a magnet, someone listeners want to hear more from, not someone selling at them. Timestamps From This Episode 03:31 Over-preparing vs underpreparing: finding middle ground 09:04 Interview analysis: turning feedback into growth 15:54 Becoming a magnet, not a megaphone 27:54 Four questions to ask before your next interview Resources From This Episode InterviewValet.com/Kristen PodcastInterviewMarketing.com

September 2, 2026Episode 14433 min

We're All Selling Preparation H with Tom Schwab

Your prospects don't care about your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H . Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet outperforms the megaphone approach. This episode is a practical guide for anyone tired of shouting into the void and ready to become the obvious choice. Timestamps From This Episode: 03:57 The founder story myth 08:30 Start with the problem, not you 20:01 Become a magnet, not a megaphone 28:06 Relief is the product Resources From This Episode: InterviewValet.com/minibook PodcastInterviewMarketing.com

August 26, 2026Episode 14338 min

The Trust Portfolio with Joe Pulizzi

Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson. Joe explains why the top podcasts and newsletters come from people, not companies, and how spreading trust across several credible voices protects a business from a single point of failure. He shares how Content Marketing Institute built out voices and why that diversification made the company more sellable. Joe also explains why AI-generated content, built on "most probable" outputs, can't replace real human differentiation. Timestamps From This Episode: [06:31] The trust portfolio concept [12:26] How to choose your trust portfolio voices [21:38] Leading vs. managing a diversified voice strategy [34:02] Why AI can't replicate human differentiation Resources From This Episode: TheTilt.com PodcastInterviewMarketing.com InterviewValet.com

August 19, 2026Episode 14238 min

The Thought Leadership Advantage with Peter Winick

What if your next podcast interview became more than content? Peter Winick, host of the Thought Leadership Leverage podcast and co-author of The Thought Leadership Handbook, says it can be the start of a real intellectual property asset. With host Tom Schwab, Peter unpacks how conversations compound into brand equity. The surprising origin story of turning 725 podcast episodes into a book using AI as a research assistant, breaks down his hobby-practice-business framework for evaluating thought leadership, and explains why every expert has a "duty to speak." They also cover the five Thought Leader avatars and how to shape a core idea that's short, generous, and distinctive. Timestamps From This Episode [04:32] The 725 podcast episodes that became the book [11:03] The framework: thought leadership as hobby, practice, or business [18:34] Crafting a short, generous, distinctive core idea [27:27] Five thought leader avatars, from CEO to legend Resources From This Episode ThoughtLeadershipHandbook.com LinkedIn.com/in/peterwinick PodcastInterivewMarketing.com InterviewValet.com

August 12, 2026Episode 14130 min

Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook

Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue. The two dig into SEO/GEO/AEO-optimized show notes and why AI now weighs "share of voice and sentiment" over self-promotion. Plus, how real business superfans, not just customers, build unbuyable authority and drive referrals. Timestamps From This Episode [03:43] The SEO/GEO/AEO optimized show notes strategy [06:06] Revenue Reactor AI platform and Superfans framework explained [15:17] Helping solopreneurs [23:30] AI sentiment and clone bots Resources From This Episode FrederickDudek.chat RevenueReactor.ai PodcastInterviewMarketing.com InterviewValet.com

August 5, 2026Episode 14029 min

From Soloist to Choir: How to Scale Trust in the Age of AI with Tom Schwab

Interview Valet founder Tom Schwab draws on a Navy engineering principle: "one is none". Arguing that the single founder voice that built your business is now the very thing capping its growth. As AI increasingly recommends people over brands, a business represented by a single voice can capture only one share of trust. Tom walks through why a "choir" of trusted voices outperforms a soloist, with real examples from Scott Galloway, Dave Ramsey, and BiggerPockets. Plus the exact six-step system Interview Valet used to build its own. Timestamps From This Episode [03:34] The soloist's trap and its hidden fragility [06:37] AI recommends people, not brands [09:46] Why a choir outperforms a soloist [21:21] The six-step system built by Interview Valet Resources From This Episode Download the mini book - InterviewValet.com/minibook Get the mini book on Amazon Kindle – From Soloist to Choir PodcastInterviewMarketing.com InterviewValet.com

July 29, 2026Episode 13930 min

Overcoming Imposter Syndrome as a Podcast Guest

Even the most accomplished experts - founders, authors, CEOs - often feel a flicker of "who am I to talk about this?" before a podcast interview. Tom Schwab sits down with Kristen Nolan, senior client account manager at Interview Valet, to address imposter syndrome in podcast guesting. Kristen explains why nervous guests often outperform overconfident ones, how shifting from ego to empathy transforms an interview, and the prep-document strategy she uses to help clients show up with clarity instead of a script. You don't have to be fearless to be a great guest, just intentional. Timestamps From This Episode: [03:23] Nervous guests vs ego-driven guests [06:05] Reframing the real issue [12:52] Replace scripts with prep documents [20:16] How to handle questions you can't answer live Resources From This Episode InterviewValet.com/Kristen PodcastInterviewMarketing.com

July 22, 2026Episode 13827 min

How to Vet Invitations From Podcast Hosts Before You Say Yes

Receiving a podcast invitation can feel flattering, while also making you feel leery. Is this legitimate or just another spam email or DM? Interview Valet's Chief Operating Officer, Jessica Morgan, talks about the Trojan Podcast. Invitations that look like guesting opportunities but are thinly disguised sales calls. With host Tom Schwab, Jessica shares red flags to watch for, like missing Apple/Spotify links, inconsistent posting, templated outreach, and a host with no real LinkedIn presence. Plus, how to protect your brand and audience alignment. They close with a practical framework for turning every invitation into a clear "heck yes or no." Timestamps From This Episode [04:54] Red flags guests should look out for [09:36] Verifying legitimacy from LinkedIn messages [12:19] Protecting your brand and reputation [22:15] Building your "heck yes or no" decision framework. Resources From This Episode PodcastInterviewMarketing.com InterviewValet.com offers.interviewvalet.com/hubfs/Podcast-Decision-Tree.png

July 15, 2026Episode 13728 min

Turn One Interview Into A Podcast Marketing Ecosystem with Natalia Zacharin

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibility, and even attract top talent to her team. Natalia reveals her counterintuitive seasonality strategy, why "more is not better, better is better," how her LinkedIn impressions jumped from under 100 to 40,000 per post, and onboarding 101 new clients in eight months. Timestamps From This Episode: [03:23] Why human content builds trust AI can't replicate [07:36] Natalia's secret seasonality strategy for tax season timing [11:04] Maximizing your interview repurposing potential [25:32] How Natalia jumped to 40k LinkedIn impressions and onboarded 100+ clients in eight months. Resources From This Episode ZacharinConsulting.com Linkedin.com/in/growyourbottomline PodcastInterviewMarketing.com InterviewValet.com

July 8, 2026Episode 13631 min

The Richness of Audio with Eric Gonzales

AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves. They dig into why context, not more data, builds trust, and why feeling "understood" is the real win behind every great AI interaction. A must-listen for anyone who believes relationships, not funnels, drive business growth. Timestamps From This Episode: [02:30] The age of context [10:43] From data collection to context capture [18:31] The evolution from 2D to 3D data [23:06] Conversations over funnels Resources From This Episode Tenur.co Linkedin.com/in/erictgonzalez Linkedin.com/company/tenurai