The Podcast Interview Marketing Show

Hosted by Interview Valet

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Episodes

151

Latest episode

Oct 2026

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About the show

How thought leaders get recommended by the people they want to serve, and by the AI that refers them. Podcast Interview Marketing is not podcast guesting. It's the strategy behind turning a single conversation into a compounding trust asset. One that keeps building your authority long after the episode airs, and keeps getting you recommended by ChatGPT, Perplexity, and every AI tool your buyers now ask instead of Google. Hosted by Tom Schwab, founder of Interview Valet, each week we break down what makes an interview convert. The point of view that makes you memorable. The positioning that attracts the right audience and repels the wrong one. The systems that turn one conversation into months of visibility. If you're a brand, professional service firm, author, or B2B leader who wants to be a magnet for the right clients instead of a megaphone shouting for anyone's attention, this is your playbook

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60 recent

October 14, 2026Episode 15031 min

Reteaching the World Who You Are with Pete Steege

The internet has a long memory. When search engines, AI, and podcast hosts still describe you as who you used to be, a rebrand stalls. Pete Steege spent years known as the go-to B2B tech marketer. His work grew into advisory and strategy for technology CEOs. With host Tom Schwab, Pete explains how he retrained the market with his new book, Radical Clarity, a year of targeted podcast interviews, and weekly one-take videos. He shows why focus beats reach. He explains why a strong point of view stands out to AI. He also introduces "market singularity," the idea of being the only choice. Every interview adds a breadcrumb. Make sure yours lead to who you are now. Timestamps From This Episode [5:15] Building a new trail of breadcrumbs [9:54] Hosts introducing him as a 'marketing expert' [17:00] Marketing singularity. Be the only choice [20:16] Weekly videos that become the book Resources From This Episode b2b-clarity.com/PIM LinkedIn.com/in/PeteSteege PodcastInterviewMarketing.com InterviewValet.com

October 7, 2026Episode 14934 min

Think Before You Talk: Stop Making Noise. Make An Impact.

Most podcast guests don't have a content problem. They have a clarity problem. In this special episode, Tom Schwab reads his new book, Think Before You Talk: Stop Making Noise, Start Making an Impact. You show up to your interview and start talking, and your audience is wondering why they should care. Lessons from a childhood habit of rambling and decades of coaching experts behind the mic, Tom shares 10 principles for podcast guests to prepare for interviews that build trust instead of filling airtime. Timestamps From This Episode [03:32] Right listeners beat big audiences every time [06:47] Know, believe, feel, do: plan the change [11:11] One interview, one big idea, go deep [23:11] Send them to one place with three ways to say yes [29:11] Take note from the professionals and watch the game film to keep improving Resources From This Episode InterviewValet.com/minibook InterviewValet.com/podcast-assessment PodcastInterviewMarketing.com

September 30, 2026Episode 14833 min

Relevance Beats Fame: Inside the Podcast Host Perspective Study

Most podcast guesting advice comes from the guest side. This conversation looks at it from the host's side. Jessica Morgan, COO of Interview Valet, shares findings from Interview Valet's Podcast Host Perspective Study, where hosts explain what earns a yes and what gets deleted. The headline is simple: relevance beats fame. Hosts want guests who fit their audience, not guests with the biggest following. The data also shows the cost of guest pollution. 63% of hosts say a quarter or more of the pitches they receive are junk. With Tom Schwab, Jessica explains why the first two sentences of an introduction matter most. She also shows why the interview is the start of a relationship, not the finish line. Timestamps From This Episode: [00:32] Why we wanted to hear from podcast hosts, not guests [06:22] What a well-fit introduction looks like in practice [10:55] Spray and pray. The real cost of junk pitches [16:27] Reciprocity. The interview is the start, not the finish [22:13] Hosting as invisible labor and what hosts wish guests knew Resources From This Episode: substack.com/@PodcastInterviewMarketing PodcastInterviewMarketing.com InterviewValet.com offers.InterviewValet.com/sopg

September 23, 2026Episode 14735 min

The AI Reckoning: Why More Content Is Destroying Marketing Trust with Mark Evans

AI made content creation easy. It also made trust harder to earn. Marketing Spark founder Mark Evans explains the AI reckoning - the moment marketers realize that scaling content isn't the same as building belief. With host Tom Schwab, they dig into why synthetic-sounding writing now signals distrust, why imperfect and human beats polished and generic, and why podcast conversations remain one of the few marketing assets AI can't fake. Mark also shares his "marketing buffet" analogy for why more tools and more content create distraction, not results. Fundamentals, focus, and authentic conversation are the throughline. Timestamps From This Episode: [02:39] AI has limits. Marketing fundamentals still matter [05:27] Synthetic content is eroding B2B trust [12:17] Podcasts as marketing's last authentic trust engine [25:45] The marketing buffet - few tools, sharper focus Resources From This Episode: MarketingSpark.co LinkedIn.com/in/markev PodcastInterviewMarketing.com InterviewValet.com

September 16, 2026Episode 14633 min

Reinvention as a Competitive Advantage with Anna Crowe

Anna Crowe built Crow PR into a three-time Inc. 5000 winner, then reinvented it as Crowe Media. Anna explains why reinvention isn't a single announcement; it's an ongoing education campaign with host Tom Schwab. Markets, audiences, and even AI systems need repeated signals to understand who you're becoming. Anna walks through her decision to expand into social media, acquire a smaller agency, and launch a new show, The Real Shift Show. She and Tom dig into founder visibility, earned media, AI and AEO, and why authenticity beats sensationalism for building lasting trust. A grounded look at communicating change without losing your audience along the way. Timestamps From This Episode [02:58] Crow PR's evolution into Crowe Media [08:22] Founder visibility and being the face of your brand [13:27] Storytelling in the age of AI and algorithms [22:09] Why now? The thinking behind a five-year evolution [29:29] Trust, authenticity, and podcasting's growing role Resources From This Episode Crowe-Media.com TheRealShiftShow.podbean.com LinkedIn.com/in/annacrowe25 PodcastInterviewMarketing.com InterviewValet.com

September 9, 2026Episode 14531 min

How to Be a Great Guest: Being Engaging, Conversational, and Real

Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting. With host Tom Schwab, Kristen breaks down why over-preparing backfires, why "winging it" isn't a strategy, and how filler words can prove you're human in an AI-saturated content world. Plus, the most overlooked but powerful tip Kristen wants all guests to know – treat every conversation like a game film. Because the goal isn't to be a megaphone. It's to become a magnet, someone listeners want to hear more from, not someone selling at them. Timestamps From This Episode 03:31 Over-preparing vs underpreparing: finding middle ground 09:04 Interview analysis: turning feedback into growth 15:54 Becoming a magnet, not a megaphone 27:54 Four questions to ask before your next interview Resources From This Episode InterviewValet.com/Kristen PodcastInterviewMarketing.com

September 2, 2026Episode 14433 min

We're All Selling Preparation H with Tom Schwab

Your prospects don't care about your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H . Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet outperforms the megaphone approach. This episode is a practical guide for anyone tired of shouting into the void and ready to become the obvious choice. Timestamps From This Episode: 03:57 The founder story myth 08:30 Start with the problem, not you 20:01 Become a magnet, not a megaphone 28:06 Relief is the product Resources From This Episode: InterviewValet.com/minibook PodcastInterviewMarketing.com

August 26, 2026Episode 14338 min

The Trust Portfolio with Joe Pulizzi

Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson. Joe explains why the top podcasts and newsletters come from people, not companies, and how spreading trust across several credible voices protects a business from a single point of failure. He shares how Content Marketing Institute built out voices and why that diversification made the company more sellable. Joe also explains why AI-generated content, built on "most probable" outputs, can't replace real human differentiation. Timestamps From This Episode: [06:31] The trust portfolio concept [12:26] How to choose your trust portfolio voices [21:38] Leading vs. managing a diversified voice strategy [34:02] Why AI can't replicate human differentiation Resources From This Episode: TheTilt.com PodcastInterviewMarketing.com InterviewValet.com

August 19, 2026Episode 14238 min

The Thought Leadership Advantage with Peter Winick

What if your next podcast interview became more than content? Peter Winick, host of the Thought Leadership Leverage podcast and co-author of The Thought Leadership Handbook, says it can be the start of a real intellectual property asset. With host Tom Schwab, Peter unpacks how conversations compound into brand equity. The surprising origin story of turning 725 podcast episodes into a book using AI as a research assistant, breaks down his hobby-practice-business framework for evaluating thought leadership, and explains why every expert has a "duty to speak." They also cover the five Thought Leader avatars and how to shape a core idea that's short, generous, and distinctive. Timestamps From This Episode [04:32] The 725 podcast episodes that became the book [11:03] The framework: thought leadership as hobby, practice, or business [18:34] Crafting a short, generous, distinctive core idea [27:27] Five thought leader avatars, from CEO to legend Resources From This Episode ThoughtLeadershipHandbook.com LinkedIn.com/in/peterwinick PodcastInterivewMarketing.com InterviewValet.com

August 12, 2026Episode 14130 min

Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook

Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue. The two dig into SEO/GEO/AEO-optimized show notes and why AI now weighs "share of voice and sentiment" over self-promotion. Plus, how real business superfans, not just customers, build unbuyable authority and drive referrals. Timestamps From This Episode [03:43] The SEO/GEO/AEO optimized show notes strategy [06:06] Revenue Reactor AI platform and Superfans framework explained [15:17] Helping solopreneurs [23:30] AI sentiment and clone bots Resources From This Episode FrederickDudek.chat RevenueReactor.ai PodcastInterviewMarketing.com InterviewValet.com