The Podcast Interview Marketing Show

Hosted by Interview Valet

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Episodes

142

Latest episode

Aug 2026

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About the show

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

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60 recent

August 12, 2026Episode 14130 min

Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook

Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue. The two dig into SEO/GEO/AEO-optimized show notes and why AI now weighs "share of voice and sentiment" over self-promotion. Plus, how real business superfans, not just customers, build unbuyable authority and drive referrals. Timestamps From This Episode [03:43] The SEO/GEO/AEO optimized show notes strategy [06:06] Revenue Reactor AI platform and Superfans framework explained [15:17] Helping solopreneurs [23:30] AI sentiment and clone bots Resources From This Episode FrederickDudek.chat RevenueReactor.ai PodcastInterviewMarketing.com InterviewValet.com

August 5, 2026Episode 14029 min

From Soloist to Choir: How to Scale Trust in the Age of AI with Tom Schwab

Interview Valet founder Tom Schwab draws on a Navy engineering principle: "one is none". Arguing that the single founder voice that built your business is now the very thing capping its growth. As AI increasingly recommends people over brands, a business represented by a single voice can capture only one share of trust. Tom walks through why a "choir" of trusted voices outperforms a soloist, with real examples from Scott Galloway, Dave Ramsey, and BiggerPockets. Plus the exact six-step system Interview Valet used to build its own. Timestamps From This Episode [03:34] The soloist's trap and its hidden fragility [06:37] AI recommends people, not brands [09:46] Why a choir outperforms a soloist [21:21] The six-step system built by Interview Valet Resources From This Episode Download the mini book - InterviewValet.com/minibook Get the mini book on Amazon Kindle – From Soloist to Choir PodcastInterviewMarketing.com InterviewValet.com

July 29, 2026Episode 13930 min

Overcoming Imposter Syndrome as a Podcast Guest

Even the most accomplished experts - founders, authors, CEOs - often feel a flicker of "who am I to talk about this?" before a podcast interview. Tom Schwab sits down with Kristen Nolan, senior client account manager at Interview Valet, to address imposter syndrome in podcast guesting. Kristen explains why nervous guests often outperform overconfident ones, how shifting from ego to empathy transforms an interview, and the prep-document strategy she uses to help clients show up with clarity instead of a script. You don't have to be fearless to be a great guest, just intentional. Timestamps From This Episode: [03:23] Nervous guests vs ego-driven guests [06:05] Reframing the real issue [12:52] Replace scripts with prep documents [20:16] How to handle questions you can't answer live Resources From This Episode InterviewValet.com/Kristen PodcastInterviewMarketing.com

July 22, 2026Episode 13827 min

How to Vet Invitations From Podcast Hosts Before You Say Yes

Receiving a podcast invitation can feel flattering, while also making you feel leery. Is this legitimate or just another spam email or DM? Interview Valet's Chief Operating Officer, Jessica Morgan, talks about the Trojan Podcast. Invitations that look like guesting opportunities but are thinly disguised sales calls. With host Tom Schwab, Jessica shares red flags to watch for, like missing Apple/Spotify links, inconsistent posting, templated outreach, and a host with no real LinkedIn presence. Plus, how to protect your brand and audience alignment. They close with a practical framework for turning every invitation into a clear "heck yes or no." Timestamps From This Episode [04:54] Red flags guests should look out for [09:36] Verifying legitimacy from LinkedIn messages [12:19] Protecting your brand and reputation [22:15] Building your "heck yes or no" decision framework. Resources From This Episode PodcastInterviewMarketing.com InterviewValet.com offers.interviewvalet.com/hubfs/Podcast-Decision-Tree.png

July 15, 2026Episode 13728 min

Turn One Interview Into A Podcast Marketing Ecosystem with Natalia Zacharin

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibility, and even attract top talent to her team. Natalia reveals her counterintuitive seasonality strategy, why "more is not better, better is better," how her LinkedIn impressions jumped from under 100 to 40,000 per post, and onboarding 101 new clients in eight months. Timestamps From This Episode: [03:23] Why human content builds trust AI can't replicate [07:36] Natalia's secret seasonality strategy for tax season timing [11:04] Maximizing your interview repurposing potential [25:32] How Natalia jumped to 40k LinkedIn impressions and onboarded 100+ clients in eight months. Resources From This Episode ZacharinConsulting.com Linkedin.com/in/growyourbottomline PodcastInterviewMarketing.com InterviewValet.com

July 8, 2026Episode 13631 min

The Richness of Audio with Eric Gonzales

AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves. They dig into why context, not more data, builds trust, and why feeling "understood" is the real win behind every great AI interaction. A must-listen for anyone who believes relationships, not funnels, drive business growth. Timestamps From This Episode: [02:30] The age of context [10:43] From data collection to context capture [18:31] The evolution from 2D to 3D data [23:06] Conversations over funnels Resources From This Episode Tenur.co Linkedin.com/in/erictgonzalez Linkedin.com/company/tenurai

July 1, 2026Episode 13525 min

You Are Not One Funnel Away with Tom Schwab

Interview Valet founder Tom Schwab challenges the seductive promise that one funnel, automation, or perfect sequence stands between you and business growth. Instead, he traces 200 years of communication technology - from Morse code to AI - revealing a pattern: each new tool got cheaper but stripped away human richness, until now. As synthetic content floods the internet, real conversations (especially podcast interviews) become the scarcest, most valuable form of trust-building. You're not one funnel away. You're one conversation away. The second installment in this special monthly series, Tom reads from his new mini-book, You Are Not One Funnel Away: The Real Way Trust Is Built In The Age of AI. Timestamps From This Episode [02:36] The lie we were sold [09:24] Optimizing for an outdated detour [12:16] You are not one funnel away. You are one conversation away. [16:14] Will AI fake conversations? Resources From This Episode Download the minibook – InterviewValet.com/minibook Get the minibook on Amazon Kindle – You Are Not One Funnel Away PodcastInterviewMarketing.com InterviewValet.com

June 24, 2026Episode 13433 min

Scalable or Just Lazy? Podcast Tourism is Killing Your Results

Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet's COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll learn how to prepare like a pro, promote every episode after it airs, repurpose content across platforms, and build a repeatable system that turns every interview into a compounding asset, not just another checkbox. Timestamps From This Episode [03:59] Podcast guest appearances are live speaking events, treat them like it [13:53] Optimizing for trust, not just exposure [16:25] Scaling your efforts for better results [28:44] Actionable advice for 'lazy guests' Resources From This Episode PodcastInterviewMarketing.com InterviewValet.com

June 17, 2026Episode 13327 min

Why Podcast Marketing Is a Magnet, Not a Megaphone with Kristen Nolan

Too many thought leaders and founders treat podcast guesting like a megaphone. Only chasing bigger shows, more downloads, and maximum exposure. But exposure isn't the goal. Business is. Host Tom Schwab sits down with Interview Valet Success Strategist Kristen Nolan to unpack the mindset shift that changes everything: borrowed trust. When you show up on a podcast, you're stepping into a relationship the host has already built. The question is whether you'll make noise or become a magnet. Timestamps From This Episode: [04:48] Why are guests adopting the megaphone mindset [10:13] Avoiding the transactional guest trap [17:51] Compounding authority with a digital footprint [22:25] The value of authenticity in the age of AI Resources From This Episode PodcastInterviewMarketing.com InterviewValet.com Offers.InterviewValet.com/podcast-interview-audit

June 10, 2026Episode 13230 min

Muting the Megaphone with Kate DiLeo

The Brand Trifecta That Turns Noise Into Conversions. Why clarity always comes before conversation with brand architect and author of Muting the Megaphone, Kate DiLeo. With AI, we all have more tools, automations, and content than ever before. But more volume doesn't equal more trust. With host Tom Schwab, Kate explains her Brand Trifecta - tagline, value proposition, and differentiators – and how getting those three elements right helps the right buyers self-select. Because your clarity matters long before you ever step behind a microphone. Timestamps From This Episode: [03:17] Conversations that convert vs Megaphone marketing [10:05] The strategy before the message [18:44] Rethinking the sales funnel (hint: quality always wins over quantity) [24:11] The Brand Trifecta Resources From This Episode: KateDiLeo.com Linkedin.com/in/KateDiLeo/ PodcastInterviewMarketing.com InterviewValet.com