The Photo Diaries Podcast

Hosted by Grace Costa

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Latest episode

May 2026

Language

EN-AU

About the show

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

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60 recent

May 31, 202616 min

Inside my new Photographers Only Business Membership

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERECorporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi Many family photographers are being asked to shoot corporate headshots or service business clients and it’s a great revenue stream if you do it well.There is however a difference when dealing with families vs business and organisations and the language is different and expectatIons are different. So I’ve build something to help you make the transition a little easier “ CORPRORATE EMAIL TEMPLATES is for you if you’ve never been in the corporate works and the communication and planning with corpaye clients feels dauting to you. The bundle will set you up to confidently tackle any situation you may encounter. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

May 19, 202612 min

How Jessica Whitaker Built a Photography Brand Using YouTube, SEO & Community

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREIn this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, SEO, and community-led marketing.From starting her YouTube channel in 2012 to creating the widely known Build and Bloom community, Jessica shares how she carved out space in the industry by making photography more accessible, inclusive, and searchable.If you’re a photographer who wants consistent leads without relying on social media, this conversation will completely shift how you think about visibility and marketing. Jessica's facebook group is here https://www.facebook.com/groups/buildandbloomjessicawhitakerPhotography Business Mentoring with Grace https://www.gracecosta.com/photography-mentoring/Follow Jessica Whitaker on IG https://www.instagram.com/jessicawhitaker/Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

May 19, 202629 min

Pricing for Photographers Pt 1- Client Transformation stories

May 13, 202635 min

Magnum documentary photographer, Trent Parke - Live from his recent storytelling workshop

Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HEREIf you love experimental photography, street photography or documentary photography, this episode is for you. I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the workshop, before going into the live workshop. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

May 1, 202622 min

Rethinking Value in Photography (with Tony Powell): Pricing, Licensing & Building a Profitable Business

In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA.Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities.This conversation dives deep into what many photographers struggle with pricing, perceived value, and building a sustainable business and reveals what’s actually possible when you position yourself as a professional.From charging $550 per image to licensing work for over $20,000, Tony breaks down how photographers can think differently about their work, their clients, and their long-term business model.Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

April 15, 202626 min

WPPI Photography Conference Summary - Las Vegas

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREInside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face to face with the most famous living photographer on the planet.Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

April 10, 202616 min

AI in Photoshop: How Generative Expand & Firefly Are Changing Photography Workflows (with Meredith Stotzner from Adobe)

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREIn this episode of The Photo Diaries Podcast, Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening in photography right now AI.If you’ve been hearing about AI tools in Adobe Photoshop but haven’t fully explored them yet, this episode will bring you up to speed quickly.From generative expand to Firefly models, Meredith shares how AI is not just improving editing workflows but completely changing what’s possible for photographers.Key TakeawayAI isn’t replacing photographers it’s removing the friction.What used to take advanced skills (or outsourcing) can now be done in seconds, giving you more time to focus on creativity, client experience, and growing your business.As Meredith explains, these tools are designed to expand what’s possible, not limit it—helping photographers execute their vision faster and more seamlessly than ever before. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

March 19, 202646 min

What is Brand Positioning & Why should you care - with Hey Lita

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREIn this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and designers can effectively position themselves in the market. Lita explained that brand positioning goes beyond market gaps to focus on how a brand communicates its desired identity in the minds of its target audience. They discussed the importance of understanding and communicating the unique impact a business makes on its clients, rather than just focusing on features and services. Lita shared examples including a home birth photographer who repositioned herself as a storyteller, and explained how even seemingly similar businesses can differentiate themselves through their messaging and brand experience. The conversation concluded with practical advice for creatives looking to establish their brand positioning, including the importance of consistent messaging and understanding their target audience's deeper needs and values.Follow Lita https://www.instagram.com/heylita.branding/Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

March 11, 202647 min

Live panel interview at WPPI Photographers Conference in Las Vegas

Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful. Boudoir, Seniors, and Branding & Headshots, Dance photographyGuests on the show:Erica Manning- Follow her @ericamanningphotoAndrew Hiorth- Follow him @andrew_images and @fableboudoir1Aric Lipp- Follow her @aricalippSupport the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

February 19, 202615 min

If You Don’t Lead Your Photography Business to Success Who Will

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREIn this episode of the Photo Diaries podcast, host Grace Costa, a seasoned commercial photographer, discusses the importance of taking charge of your own photography business. She shares insights and tips on how to control the direction and feel of your business, urging photographers to embrace leadership, make decisive choices, and set the right fee structures. Grace highlights the importance of aligning work with personal values and the power of confident decision-making in driving business success. She also extends an invitation for a free clarity call and offers additional resources for support. The episode concludes with a call for listeners to leave reviews and ratings for the podcast.https://www.gracecosta.com/resources/BOOK A FREE CHAT- https://app.studioninja.co/online-booking/portal/0a800fc8-8c59-1afd-818c-66187c674027/sessions00:00 Introduction to the Photo Diaries Podcast00:33 Welcome Back and Social Media Detox01:48 The Importance of Business Control for Photographers03:21 Envisioning Your Business for the Next 12 Months06:25 Empowerment and Leadership in Your Photography Business11:53 The Value of Photography in the Digital Age15:38 Conclusion and Call to ActionSupport the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/