Episodes
73
Latest episode
Aug 2026
Language
EN-AU
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me now, let’s open the latest diary! Find out about The Photographers Only Membership -www.gracecosta.com/membership
Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Episode Summary: In this episode of the Photo Diaries Podcast, Grace Costa breaks down a common problem for photographers in business: not asking for the sale. From websites with no clear call-to-action buttons to social media posts that leave potential clients guessing, Grace explains why assuming people know you're open for business is costing you bookings and what to do about it. Mentioned in This Episode: Pricing Blueprint Live Class — A live class for photographers on building pricing you can stand behind and communicating it with confidence. Happening August 31st, 2026. $27. HERE Photographers Only Mentorship — Grace's community for photographers looking to build a booked-out business. HERE Action Items for Listeners: Audit your website homepage is there a clear CTA button telling visitors what to do next? Review your last 5 social media posts did you include a call to action in the caption? Check your Instagram Stories are you telling people you're open for bookings? Look at your blog posts are there booking and pricing links in the copy? Test your enquiry-to-booking flow how many clicks does it take for a client to give you money? Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Find out about the Photographers Only Mentorship Community HERE Episode Summary Grace walks through exactly how to create and run a headshot day a streamlined, profitable format that helped her grow her photography business early on. Whether you're a commercial, branding, wedding, or portrait photographer, this episode breaks down everything you need to set one up from scratch. Key Takeaways: Keep it simple for your first one solo, strip it back, white background Always send a booking reminder (day before, or week before + day before) Use the proof gallery as your upsell opportunity Build a dedicated sales page with all details, pricing, and inclusions Promote relentlessly across multiple formats (reels, video, slides, carousels) Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Resources mentioned: Website checklist HERE Google Listing Guide HERE The Photographers Only Membership HERE In this episode Grace Costa makes the case that websites are far from dead and in fact should be doing the heavy lifting for your photography business instead of relying on social media alone. Drawing from recent website reviews she conducted for Photographers Only members, Grace breaks down exactly what's missing from most photographer websites and how to fix it. This is membership is only for photographers who are done mucking around and sick of waiting for results. If you're ready to back yourself, build your business, and stop waiting for clients to find you, I’d love you to join me HERE. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Ever freeze up mid-shoot, scrambling for your next pose idea while your client waits? In this episode of the Photo Diaries Podcast, Grace Koster shares the simple system she's used for over two decades to stop feeling rushed and stuck on set. You'll learn: Why simply drawing out compositions (even roughly) helps cement ideas in your memory so you don't need to reference notes on the day How to communicate with clients to buy yourself time and slow down without looking unprofessional Why taking a leadership role on set builds client trust and confidence A real portfolio review example showing how small compositional tweaks (like repositioning someone hidden at the back of a group) can transform a family portrait Why communication not just technical skill is the number one driver of five-star reviews, referrals, and repeat clients This episode is brought to you by the Photographers Only Membership a monthly business membership for commercial photographers. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
In This Episode: Why networking doesn't have to mean stiff suits and business cards — there are so many modern formats (speed dating style, meet-and-mingle, lunches, breakfasts) How Grace approaches walking into a room where she doesn't know anyone The 7-step follow-up process Grace uses after collecting business cards How to craft a LinkedIn DM or email that feels genuine and personal — not salesy The Instagram trick for connecting without directly handing out your card Why showing up consistently at events — even when you don't land a client — builds long-term brand recognition Grace's story of a $75 networking breakfast that converted 3 women into paying branding photography clients (worth thousands of dollars) Why networking is a long game, not a quick fix — and why that's okay Tips for introverts: bring a business buddy, make a beeline for the host, and just do the reps Resources & Links: 🎓 Photographers Only Membership – Monthly group coaching, masterclasses, co-working sessions, and access to Grace's resources portal. Enrolments are open now! https://www.gracecosta.com/business-membership-for-photographers/ 📩 DM Grace on Instagram @gracecostaphotographer for a free Loom video tour of the membership This is membership is only for photographers who are done mucking around and sick of waiting for results. If you're ready to back yourself, build your business, and stop waiting for clients to find you, I’d love you to join me HERE. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Difficult clients, we all have them at one point or another. Ever get that stomach-drop feeling when a client messages you? In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a client who keeps demanding more, more, more. Spoiler: it usually comes down to pricing + boundaries. Grab the BONUS for this episode the Client Email Template Bundle to help you communicate your boundaries more clearly each and every time. GRAB IT HERE Looking for more support in your photography business. Take a look at the Photographers' Only Business Membership HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
In this episode, Grace breaks down why building a team around you mentors, coaches, suppliers, friends, and family is the key to confidently scaling your photography business to the next level. In this episode, Grace covers: Why trying to "do it all yourself" will only get you so far The mentors and coaches who shaped Grace's business from day one — and why she still invests in coaching every year How to identify the gaps in your business and find the right support to fill them Why your camera shop, equipment suppliers, and industry partners count as part of your team too The role your personal support system (partner, friends, family) plays in your success How to tell if you're "watering the garden" of your relationships — or just waiting around Why your physical and mental wellbeing team matters just as much as your business team A simple gratitude exercise to help you acknowledge the people helping you succeed Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Connect with Grace: Share who's on your team by sending a message on Instagram @gracecostaphotographer. Check the show notes for a special offer to join the Photographers-Only Membership, and sign up for the newsletter to be the first to hear about new resources and offers. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shifts you need to make if you are serious about growing a business they takes care of you and your family. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
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