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The Photo Diaries Podcast

The Photo Diaries Podcast

Hosted by Grace Costa

BusinessArtsEducation
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Episodes

71

Latest episode

Aug 2026

Language

EN-AU

About the show

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me now, let’s open the latest diary! Find out about The Photographers Only Membership -www.gracecosta.com/membership

Listen to episodes

60 recent
August 15, 202619 min

Headshot Day: How to Build a Streamlined Headshot Day for Your Photography Business

Find out about the Photographers Only Mentorship Community HEREEpisode SummaryGrace walks through exactly how to create and run a headshot day a streamlined, profitable format that helped her grow her photography business early on. Whether you're a commercial, branding, wedding, or portrait photographer, this episode breaks down everything you need to set one up from scratch.Key Takeaways:Keep it simple for your first one solo, strip it back, white backgroundAlways send a booking reminder (day before, or week before + day before)Use the proof gallery as your upsell opportunityBuild a dedicated sales page with all details, pricing, and inclusionsPromote relentlessly across multiple formats (reels, video, slides, carousels)Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

August 9, 202623 min

Websites Are Not Dead: Why Your Site Still Needs to Work Harder Than Your Socials

Resources mentioned:  Website checklist HERE Google Listing Guide HEREThe Photographers Only Membership HEREIn this episode Grace Costa makes the case that websites are far from dead and in fact should be doing the heavy lifting for your photography business instead of relying on social media alone. Drawing from recent website reviews she conducted for Photographers Only members, Grace breaks down exactly what's missing from most photographer websites and how to fix it.This is membership is only for photographers who are done mucking around and sick of waiting for results.If you're ready to back yourself, build your business, and stop waiting for clients to find you, I’d love you to join me HERE. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

August 1, 202616 min

One Simple Way to Get Unstuck on Every Photo Shoot

Ever freeze up mid-shoot, scrambling for your next pose idea while your client waits? In this episode of the Photo Diaries Podcast, Grace Koster shares the simple system she's used for over two decades to stop feeling rushed and stuck on set.You'll learn:Why simply drawing out compositions (even roughly) helps cement ideas in your memory so you don't need to reference notes on the dayHow to communicate with clients to buy yourself time and slow down without looking unprofessionalWhy taking a leadership role on set builds client trust and confidenceA real portfolio review example showing how small compositional tweaks (like repositioning someone hidden at the back of a group) can transform a family portraitWhy communication not just technical skill is the number one driver of five-star reviews, referrals, and repeat clientsThis episode is brought to you by the Photographers Only Membership  a monthly business membership for commercial photographers. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

July 29, 202629 min

Networking 101 - The exact method I use

In This Episode:Why networking doesn't have to mean stiff suits and business cards — there are so many modern formats (speed dating style, meet-and-mingle, lunches, breakfasts)How Grace approaches walking into a room where she doesn't know anyoneThe 7-step follow-up process Grace uses after collecting business cardsHow to craft a LinkedIn DM or email that feels genuine and personal — not salesyThe Instagram trick for connecting without directly handing out your cardWhy showing up consistently at events — even when you don't land a client — builds long-term brand recognitionGrace's story of a $75 networking breakfast that converted 3 women into paying branding photography clients (worth thousands of dollars)Why networking is a long game, not a quick fix — and why that's okayTips for introverts: bring a business buddy, make a beeline for the host, and just do the repsResources & Links:🎓 Photographers Only Membership – Monthly group coaching, masterclasses, co-working sessions, and access to Grace's resources portal. Enrolments are open now! https://www.gracecosta.com/business-membership-for-photographers/📩 DM Grace on Instagram @gracecostaphotographer for a free Loom video tour of the membershipThis is membership is only for photographers who are done mucking around and sick of waiting for results.If you're ready to back yourself, build your business, and stop waiting for clients to find you, I’d love you to join me HERE. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

July 15, 202622 min

Why "Nice" Photographers Attract the Worst Clients

Difficult clients, we all have them at one point or another. Ever get that stomach-drop feeling when a client messages you?  In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a client who keeps demanding more, more, more. Spoiler: it usually comes down to pricing + boundaries. Grab the BONUS for this episode the Client Email Template Bundle to help you communicate your boundaries more clearly each and every time. GRAB IT HERELooking for more support in your photography business. Take a look at the Photographers' Only Business Membership HERESupport the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

July 9, 202615 min

Building your Team. The Key to Scaling Your Photography Business

In this episode, Grace breaks down why building a team around you mentors, coaches, suppliers, friends, and family is the key to confidently scaling your photography business to the next level.In this episode, Grace covers:Why trying to "do it all yourself" will only get you so farThe mentors and coaches who shaped Grace's business from day one — and why she still invests in coaching every yearHow to identify the gaps in your business and find the right support to fill themWhy your camera shop, equipment suppliers, and industry partners count as part of your team tooThe role your personal support system (partner, friends, family) plays in your successHow to tell if you're "watering the garden" of your relationships — or just waiting aroundWhy your physical and mental wellbeing team matters just as much as your business teamA simple gratitude exercise to help you acknowledge the people helping you succeedHey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREConnect with Grace:Share who's on your team by sending a message on Instagram @gracecostaphotographer.Check the show notes for a special offer to join the Photographers-Only Membership, and sign up for the newsletter to be the first to hear about new resources and offers.Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

June 30, 202620 min

Pricing for Photographers Pt 3- Profit Roadblocks Keeping you Undercharging

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREIn this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shifts you need to make if you are serious about growing a business they takes care of you and your family. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

June 19, 202628 min

Pricing for Photographers Pt 2- Stop acting like a Freelancer start acting as a Successful Entrepreneur

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERESupport the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

May 31, 202616 min

Inside my new Photographers Only Business Membership

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERECorporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi Many family photographers are being asked to shoot corporate headshots or service business clients and it’s a great revenue stream if you do it well.There is however a difference when dealing with families vs business and organisations and the language is different and expectatIons are different. So I’ve build something to help you make the transition a little easier “ CORPRORATE EMAIL TEMPLATES is for you if you’ve never been in the corporate works and the communication and planning with corpaye clients feels dauting to you. The bundle will set you up to confidently tackle any situation you may encounter. Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

May 19, 202612 min

How Jessica Whitaker Built a Photography Brand Using YouTube, SEO & Community

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HEREIn this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, SEO, and community-led marketing.From starting her YouTube channel in 2012 to creating the widely known Build and Bloom community, Jessica shares how she carved out space in the industry by making photography more accessible, inclusive, and searchable.If you’re a photographer who wants consistent leads without relying on social media, this conversation will completely shift how you think about visibility and marketing. Jessica's facebook group is here https://www.facebook.com/groups/buildandbloomjessicawhitakerPhotography Business Mentoring with Grace https://www.gracecosta.com/photography-mentoring/Follow Jessica Whitaker on IG https://www.instagram.com/jessicawhitaker/Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

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