The No Normal Show by BPD

Hosted by BPD

Business News Commentary

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Episodes

295

Latest episode

May 2026

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About the show

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.

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60 recent

May 13, 202632 min

Minutes to Moments: AI, Experience, and the Future of Care

In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.Together, they explore how AI, data, and digital tools are reshaping how patients access, understand, and navigate care—and how those changes are redefining expectations.From personalized communication to real-time guidance, the conversation highlights how many of the innovations improving experience are also fundamentally about speed: reducing friction, accelerating understanding, and enabling more responsive care.This episode brings the series full circle—showing how the shift from months to moments ultimately transforms not just how organizations operate, but how patients experience healthcare itself.

May 1, 202635 min

Minutes to Moments: Leading Teams That Can Keep Up

Speed doesn’t happen on its own. It happens through people.In this episode, part of our series on the strategic imperative of speed in healthcare, Emily Baker speaks with Jeremy Harrison, VP of Consumer Engagement and Experience at MultiCare Health System, about what it takes to build teams that can actually move at the pace required today.From decision-making and trust to change management and leadership philosophy, this conversation brings the reality of execution into focus. Because even with the right strategy and technology, organizations slow down when teams aren’t empowered to act.They explore how to remove bottlenecks, create alignment, and build a culture where speed and quality can coexist.As we continue our series exploring speed, this episode centers on the human systems that make faster, smarter action possible.

April 24, 202633 min

Minutes to Moments: Bold Moves at Scale

If speed is now the strategy, the next question is: how do you actually operationalize it at scale?In this episode, part of our series exploring the strategic imperative of speed in healthcare, Jason Brown, CEO and Co-founder of BPD Healthcare, joins Nicole Baxter, Chief Brand Officer at HCA Healthcare, in a conversation exploring what it means to move faster inside one of the largest healthcare systems in the country. From the limits of traditional campaigns to the need for system-level thinking, they unpack how organizations built for stability can evolve to compete on speed.They also examine the dual role of AI—as both an accelerator of change and a tool to better understand audiences, make decisions faster, and unlock new forms of innovation.Next in our series exploring speed, this episode pushes beyond theory into what bold, real-world adaptation actually looks like.

April 15, 202633 min

Minutes to Moments: The New Pace of Growth

This season marks a new era of The No Normal Show.Over the next four episodes, we’re exploring one critical issue shaping the future of healthcare: speed.The pace of change has outgrown traditional planning cycles. Research timelines, brand rollouts, experience redesigns, and workforce initiatives that once took six to twelve months now actively erode opportunity. What used to feel proactive now risks becoming complacent. At the same time, AI is accelerating everything—while also giving organizations the tools to respond.So how do healthcare brands, especially in highly regulated environments, navigate this new reality?In this opening episode, Emily Baker, VP of Innovation at BPD Healthcare, sits down with Jason Brown, CEO and Co-founder of BPD Healthcare, to define the shift. Together, they explore why speed is no longer a tactic, but a strategic imperative—and what it takes to move from months to moments without breaking trust, compliance, or care quality. This is the foundation for our series on the strategic imperative of speed in healthcare.

April 1, 202616 min

What Just Happened?! Tell Your Story, or Others Will

 In this episode of What Just Happened?!, Emily Baker and Sarah Mars Bowie, VP of Communications at BPD, unpack expanding drug transparency requirements, bringing new scrutiny to hospitals. As state-level reporting evolves, they explore why health systems must clearly communicate how these funds support care delivery, community investment, and access.

March 11, 202631 min

What Just Happened?! AI Takes Center Stage at Joe Public Retreat

What Just Happened?! In this week’s episode, Emily is joined by Stephanie Wierwille, EVP of Strategy & Innovation, to discuss takeaways from BPD’s 10th Joe Public Retreat, where leading health system marketers gathered around one big question: what happens when AI sits at the center of the marketing function? Tune in as they break down the bold visions that emerged from the three-day event, including what’s changing, what’s possible, and what’s next.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

March 2, 202623 min

What Just Happened?! Joe Public Retreat, AI Takes on Healthcare, and Meta on Trial

What Just Happened?! is a new bite-sized series from the No Normal Show, where we’re unpacking the headlines to give healthcare and marketing leaders quick insights across major moments. What’s on our minds as we roll into March? Quick takeaways from Joe Public Retreat in South Beach, Florida, our thoughts on AI companies pushing into the healthcare space and what marketers should be thinking about as Meta’s landmark trial continues in California. Tune in as we explore what’s real, what’s hype, and what it means for healthcare brands.

December 16, 202534 min

Our Takeaways from eHealthcare’s AI in Healthcare Marketing Week

Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversations surrounding Pantone’s newly announced Color of the Year and what it reveals about intention, interpretation, and how brands show up in today’s cultural landscape. The discussion then turns to the escalating Warner Bros. bidding saga between Paramount and Netflix, discovering what this media shake-up signals for marketers navigating shifting consumer behavior and evolving storytelling power. This is an episode you’ll definitely want to hear. Tune in now. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

December 9, 202536 min

Payor-Provider: What's Next in 2026

As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Provider Practice Lead, to explore managed care trends, contracting complexities, and the shifting power dynamics shaping the market.Download our report, Good People, Flawed System, here.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

December 2, 202535 min

Why Health Systems Struggle to Think Differently About AI

In this episode of The No Normal Show, Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindset when it comes to AI adoption, and why so many healthcare organizations can fall short in implementing AI into their workflows.Download our latest report, Crossing the Einstein Divide here.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.