The Mobile Pubcast

Hosted by Norbert Mazur

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Latest episode

Mar 2025

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About the show

Welcome to "The Mobile Pubcast", the show where we talk all things mobile apps! Join our hosts as they discuss the latest mobile app trends, user acquisition campaigns, and app store optimization strategies. From app development and design to marketing and analytics, we cover it all in a casual and informative way, just like you'd chat with friends at your favorite pub. Each episode, we bring you insights and tips from experts in the mobile app industry, as well as stories and experiences from app developers and marketers. You'll learn about the challenges and opportunities of building and growing a successful mobile app, and get practical advice on how to improve your app's user experience, retention, and monetization. Whether you're a mobile app enthusiast, a developer, or a marketer, "The Mobile Pubcast" is the perfect podcast for you. So grab a drink, pull up a stool, and join us for some lively discussions about the world of mobile apps. Cheers!

Listen to episodes

14 recent

March 21, 20251 hr 4 min

The Mobile Pubcast #14 – AI in reviews & predicting the next app boom

Apple is shaking things up in the App Store with AI-generated summaries based on real user reviews—what does this mean for developers and ASO specialists? Join us as we dive into how AI can revolutionize App Store Optimization, changing the game for discoverability and user insights.Plus, we're placing our bets! Tune in as we predict the top 10 apps poised to explode in 2025. We'll document our choices and revisit them in six months to see who's got the best crystal ball. Grab a pint and play along—who knows, maybe you'll spot the next big app first!

February 12, 202546 min

The Mobile Pubcast #13 - A new tap – The Mobile Pubcast reboot

Welcome back to The Mobile Pubcast! We’ve dusted off the barstools, pulled those pints, and are thrilled to kick off a brand-new season with a fresh face behind the mic. In this special Season 2 opener, we introduce our newest co-host, Madina, and dive into everything that’s happened since we last left you in Season 1—industry shake-ups, personal adventures, and plenty of lessons learned.But that’s not all: we also put our knowledge to the test with a spirited True or False game, featuring some of the latest (and strangest) headlines from the mobile world. Expect lively banter, a dash of friendly competition, and the same warm “pub” energy you’ve come to love. Grab a drink, get comfortable, and join us for a relaxed, heartfelt conversation that sets the tone for an exciting new season. Cheers to fresh beginnings and good company!

February 14, 202459 min

The Mobile Pubcast #12 - The last of us

We are gonna be kicked in the ass for this title but whatever... This episode is special for so many reasons that we will rest in peace with useless keywords to boost this podcast.This is the end of Season 1. Our team of publishers, sound engineers, marketing, audio editors are working hard to prepare you for our next Mobile Pubcast journey, with season 2 attacking your household soon.Thank you Aleksandra for being on this trip.For our last part, here is the promised list of dashboard screenshots, so you can play with us:https://abooster.pl/wp-content/uploads/themobilepubcast/1.pnghttps://abooster.pl/wp-content/uploads/themobilepubcast/2.pnghttps://abooster.pl/wp-content/uploads/themobilepubcast/3.pnghttps://abooster.pl/wp-content/uploads/themobilepubcast/4.pnghttps://abooster.pl/wp-content/uploads/themobilepubcast/5.pnghttps://abooster.pl/wp-content/uploads/themobilepubcast/6.pnghttps://abooster.pl/wp-content/uploads/themobilepubcast/7.png

December 19, 202325 min

The Mobile Pubcast #11 - It's Payback time... with Payback App

It is time to wrap up our season 1 of The Mobile Pubcast. Just before Christmas 🎄, we are dropping you an episode with a guest - Anna Koksa, ladies and gentlemen. Anna works with the Payback app - one of the most recognizable loyalty programs. Let us hear about everyday work, challenges, used tools, and many more.Grab your glühwein🍷, start your fireplace 🪵, get a blanket, and dive into to festive mobile app industry.

November 8, 202334 min

The Mobile Pubcast #10 - Prepare to talk about apps with high-level management

Have you ever had a situation to talk about an app or campaign in front of a board of management? Oh yeah, we feel you. This is a completely different conversation from what you are used to. Here are a couple of examples of tackling different questions and situations.

October 5, 202343 min

The Mobile Pubcast #9 - Holy moly there is a lot of ASO here

Aleksandra takes the steering wheel and asks our obvious guest from Italy about ASO. This episode is hard-packed with TONS of helpful information. Every single detail about App Store Optimization mentioned in this episode is super important for your app—no kidding guys. Despite the expert knowledge, the ASO Cocktail we serve is especially well-digested when you sit, relax, and grab your favorite drink. Enjoy!

August 29, 20231 hr 6 min

The Mobile Pubcast #8 - What sucks in UA and ASO?

After a short break, we come back with a TIER LIST. We rank from F to S the most essential topics in our User Acquisition and App Store Optimization space.Our job is not always a bed of roses. Sometimes we scream at topics that are a pain in the ass. Sometimes we are in a mobile heaven when touch on different topics.Still, we love our thing, bruh... Listen to our POV on user acquisition.

July 26, 202352 min

The Mobile Pubcast #7 - We actually know something about UA & ASO

Yeah... we had fun reviewing pooping smartphone accessories but should remember that we live in User Acquisition and App Store Optimization world. So this time, we will get ULTRA SERIOUS with UA/ASO topics that Alexandra prepared for discussion. Do you want to know how creatives, A/B testing, and tons of more things impact our app marketing situation? If YES/NO, no matter what, listen to our freshly baked episode of The Mobile Pubcast.You know the drill - get a drink, relax and listen to our beautiful voices.

July 5, 20231 hr 2 min

The Mobile Pubcast #6 - Elevate your smartphone toilet experience

Apple will cause again people to transfer into Amazing World to see Craig Federighi with his power stance. Listen if we had our guesses right. Then we will spare your time looking for great gifts for your family. We've looked through the worst reviews on Amazon to find smartphone gadgets that are suited for our society which is constantly evolving. If you are listening to this on a toilet - you will not get better tips than ours. Just grab your favorite drink and enjoy.

June 16, 202335 min

The Mobile Pubcast #5 - Is Kate Uptown worth extra installs?... with AppsFlyer

Today we scratch the surface of mobile app attribution. Sounds unfamiliar? Well... this is the point of this episode. You will know how to handle incoming sources to your mobile app, understand it, and get an appraisal from your management for the best marketing strategies. We are joined by Mati Bocheńczak - Senior Account Executive CE & UK at AppsFlyer. We got a couple of tricky questions on our sleeve so get a beer/wine/whiskey/whatever you prefer, relax, and become an attribution expert!