The Mindful Bullhorn

Hosted by Borshoff

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Latest episode

Jan 2026

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EN-US

About the show

Borshoff's YouTube and podcast series brings marketers and creatives purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind it, are making an impact on the world, their industries and their audiences. We call this series, "The Mindful Bullhorn." Bullhorns are famously loud, directional, and attention-getting. A mindful one, though, uses its power and voice with strategy and intention -- considering the needs of its audience first, and cutting through the noise in a thoughtful way to offer something of real value. It embraces the unexpected. It creates conversation. It establishes trust. It shapes commerce, communications and culture for the better. The Mindful Bullhorn series celebrates this feat. We look at, and learn from, the most thoughtful, creative and authentic ways brands are connecting with their audiences today.

Listen to episodes

18 recent

January 22, 2026Episode 1048 min

DORIS Turns People- And Brand-Centered Research into Thriving Work Environments.

We speak with Sam Julka, President, Founder and Co-Owner of DORIS, a group of talented experts with backgrounds in design thinking and a passion for people-centered research. DORIS is a team of Human Ecologists, using data to show the connection between employees' day-to-day behavior and their organization's results. Sam and her team help unearth how daily behaviors within a work environment impact an organization's goals through research and solutions that transform surroundings to be more centered on brand purpose and people. In our conversation we'll dive into employees' fundamental needs for their space, common unmet needs, and the people-first methodology of design thinking.

November 7, 2025Episode 946 min

TechPoint is Helping Build an AI-Ready Economy

In our conversation with Ting Gootee, President and CEO of TechPoint, we discuss her role leading the growth catalyst for Indiana's digital innovation economy, and how she's helping design and implement an ecosystem for tech companies and talent to thrive. Ting has led economic development initiatives at the Indiana Economic Development Corporation, helped co-found Elevate Ventures, and has served on numerous boards advising tech companies across the state before taking on her latest role at TechPoint. We'll dive into how Indiana is actively working on building the nation's most AI-ready economy, addressing tech skills gaps, the strength of founding a startup with purpose as the goal rather than an exit, and how Indiana has a strategic advantage to lead in AI-readiness.

January 29, 2025Episode 849 min

Buy Local: Founders Building Brands With A Community Purpose

In this episode we speak with two tech founders and brand builders, who have a commitment to building local brands to help grow their communities. Dan Hanrahan is an entrepreneur who has worked in enterprise tech for companies like ExactTarget (now Salesforce), and helped found many tech startups with successful exits including iGoDigital and Sigstr. Dan has taken his experience and love of Indiana into his newest startup, Neighbor Serve, where he helps connect his Indianapolis neighbors with trusted and locally-owned contractors and trade pros. Nate Spangle spent many years with PowderKeg, an organization dedicated to building communities for local tech companies, and is now a content creator helping promote leaders and brands in our home state of Indiana. In this episode we explore their career journeys, their passion for local marketing and how they have successfully built and marketed brands. And how they're inspiring the rise of community and the love of all things local!

December 19, 2024Episode 725 min

Digital Marketing and Transformation Strategy for Enterprise to SMB

In this episode we'll speak to Nick Wojdyla, a leader in building digital strategies in data management, digital marketing, sales automation and e-commerce for fortune 500 enterprise companies like Cummins, a global leader in power technology for engines and generators, and with Belden, a leader in network technology and data solutions. In today's conversation we'll talk about how Nick has transformed global businesses to embrace new digital technology to optimize processes, boost online presence and drive marketing and sales in today's evolving and competitive market.

November 21, 2024Episode 645 min

Marvella Cultivates a Bold Vision for Women Athletes

In this episode we speak to Allison Barber, Ph.D., outgoing President of the WNBA's Indiana Fever and current Chair of the Marvella Foundation. Marvella is a youth sports complex with a bold vision to bring athletics and leadership to the underserved market of women's sports. We discuss her role leading the Fever, including how the Caitlin Clark Effect influenced the WNBA and Fever brands, and also the impact it's made on women's athletics. Our conversation also dives into brand purpose, and how Allison leads with purpose in mind when launching a new brand and building a new culture.

July 25, 2024Episode 536 min

Indianapolis Colts Activate Their Brand Through Fan-Focused Experiences

In our conversation with Roger VanDerSnick, the NFL's Indianapolis Colts' Chief Sales and Marketing Officer, we dive into how the team makes an impact by uniting fans, friends and families through football. We discuss how his early career at Proctor & Gamble helped develop both the marketing and leadership skills to take on significant roles as a sports marketer with NASCAR and in professional football. Learn how the Colts activate fan experiences in the community, in the stadium and with their mascot, Blue!

June 27, 2024Episode 41 hr 13 min

Redefining a Comic Icon: A Superhero's Impact In This Universe

In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer of Hair Love. We talk about how Peter's love of comic books inspired a drive to discover that a career in film was possible. Learn about Peter's early career as a storyboard artist on films like Cast Away, Shrek and Fight Club, just to name a few. We also chat about how Peter got his big break directing feature films, the impact of Miles Morales, and how the creative industry can continue to grow its diversity.

May 30, 2024Episode 330 min

NCAA's Horizon League Recharges its Brand with Major Experiences and Impact

In our conversation with the NCAA's Horizon League Commissioner, Julie Roe Lach, we'll discuss how she's leveraging more than 25 years of college athletics experience into leading the league's growth and future. You'll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We'll also spend some time reviewing the Horizon League's innovative approach to the NIL, and its response to critics. In our conversation with the NCAA's Horizon League Commissioner, Julie Roe Lach, we'll discuss how she's leveraging more than 25 years of college athletics experience into leading the league's growth and future. You'll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We'll also spend some time reviewing the Horizon League's innovative approach to the NIL, and its response to critics.

April 24, 2024Episode 234 min

Jägermeister UK Celebrates a Creative and Inclusive Nightlife

In our conversation with Jägermeister Marketing Director, Christian Stindt, we'll discuss how Jägermeister UK celebrates the best nights of their audiences' lives, with its "Best Nights" campaign. While the ice-cold shot launched in Germany over 80 years ago, the people and team behind the brand today, know the importance of a nightlife environment that is enjoyable for all and allows for creative freedom. We'll chat about how Jägermeister UK brings this global initiative to life with unique experiences and content celebrating music, fashion, design, place, culture, accessibility and inclusion. Tune in to learn how the brand works with nightlife experts to hear their stories, better understand industry challenges and support a global network of creatives on their professional journeys.

March 26, 2024Episode 137 min

Janus Motorcycles Cultivates a Connection with Every Rider

In our conversation with Janus Founder and CEO, Richard Worsham, we'll discuss the founding of Janus Motorcycles, and how they make simple and beautiful machines, drawing on the Northern Indiana spirit of manufacturing. We'll explore the brand and what it has done to create a loyal following of riders who value experience and who celebrate the form of Janus Motorcycles, over function. This discussion will cover the impact the Janus brand makes through its commitment to utilizing a global marketplace to source the most reliable components, building to order and selling directly to its customers and how Janus at its heart is obsessed with helping its riders pursue a "rambling" lifestyle.