The MHW Mark Podcast

Hosted by MHW

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Latest episode

Apr 2026

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About the show

Welcome to the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. Covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW .

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56 recent

April 21, 2026Episode 5518 min

Vinexpo Americas Miami - with Julia Locatelli

Is your 2026 as packed as ours?The MHW team gets back into the podcast studio to preview one of spring’s most exciting events - Vinexpo Americas. Host Jimmy Moreland welcomes cohost Cassidy Poe to chat with Julia Locatelli, Head of Marketing & Strategy for Vinexposium. Hear show highlights, advice for attendees, and more.Head to the Vinexpo Americas website to register. MHW listeners can claim their free badge by entering code VAM26MHW at checkout.Want to hear more from Julia and the Vinexposium team? Check out their podcast Voice of the IndustryMore info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

January 20, 2026Episode 5452 min

MHW Turns 30

Spirits are high as the MHW team celebrates 30 years of serving clients in the beverage alcohol industry. Host Jimmy Moreland welcomes the largest panel ever assembled on the podcast, including cohosts Brigid McCabe and Cassidy Poe. Longtime listeners will recognize podcast alums Scott Saul and Maryann Pisani, and we hear from Debra Rosen, Tonya Romero, Lauren Jankiewicz, Dawn Cavallo, Fanny Cuevas, Alexandra Morey, and Cheryl Tittle.More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

October 21, 2025Episode 5339 min

Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt

The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt.Find out more about Doce Mezcal | WebsiteSee more about Santa Almagia | WebsiteMore info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

October 7, 2025Episode 5226 min

The Bad Idea Factory - with Michelle Ivey

On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."Find out more about 11C and Co. | WebsiteCome say hi to the MHW team at Bar Convent Berlin at Booth #PEG021More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

September 23, 2025Episode 5131 min

Building Brand Infrastructure Through Partnerships - with Tim Houston

New brands face all kinds of challenges, and frequently lack access to tools and talent that more established brands have. MHW's Brigid McCabe and host Jimmy Moreland connect with Tim Houston, founder of Vertical Beverage Group, to hear insights from a long career in bev alc and other industries, and what he feels we can look forward to as non-alc and THC-infused beverages continue to grow their market shares.Find out more about Vertical Beverage Group | WebsiteCome say hi to the MHW team at Bar Convent Berlin at Booth #PEG021More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

September 9, 2025Episode 5043 min

The Power of Connectivity and “So What?” - with Taylor Foxman

Let’s talk networking. Whether it’s online or in person; informal or with a professional trade networking group. Host Jimmy Moreland and MHW's Brigid McCabe chat with The Industry Collective Founder Taylor Foxman to get her thoughts on developing and leveraging connections in bev alc and other businesses, and much more.Find out more about The Industry Collective | WebsiteMore info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

August 26, 2025Episode 4943 min

Demystifying the Three-Tier System: The Distributor's Perspective - with Allan Carter

This week, we're thrilled to bring you a great conversation with Revenue Beverage President Allan Carter. Host Jimmy Moreland and MHW's Brigid McCabe sat down with Allan to get his perspective on the back end of the three-tier system, how growing brands can better navigate today's challenges, and what strategies can help them capitalize on market opportunities.Find out more about Revenue Beverage | WebsiteMore info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

August 12, 2025Episode 4832 min

Making Sense of Google and Other Online Advertising - with Claire Jarrett

In this episode, we dive into a topic that may be scary for some brands - Google and other online advertising. To help us make sense of this complex, ever-changing part of your marketing strategy, we’ve brought in a true expert.Claire Jarrett literally wrote the book on the subject, and she shares insights and stories with host Jimmy Moreland and MHW’s Brigid McCabe.Check out the book Rapid Google Ads Success on Amazon or AudibleMore about the Claire Jarrett AgencyAlso mentioned in the show: SpyFu, an online marketing research toolMore info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

July 29, 2025Episode 4749 min

Leveraging Your Brand's DEI Story With Authenticity - with Deborah Brenner

In this episode, we once again welcome a returning guest for an important discussion on diversity, equity, and inclusion in the beverage alcohol industry. Host Jimmy Moreland and MHW’s Cassidy Poe chat with Women of the Vine & Spirits and Diverse Powered Brands founder Deborah Brenner about how all kinds of brands and related businesses can cultivate and incorporate inclusivity into their culture. We dive further into how the relevancy and impact of these issues differ among different age cohorts, and how to avoid potential challenges in hiring and operations.Find out more about Women of the Vine & Spirits: WebsiteAlso check out Diverse Powered Brands: WebsiteHear our previous episode with Deborah: Episode 11More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

July 15, 2025Episode 4646 min

Go-To-Market Strategies - with Melanie Gbowu

And we're back! Host Jimmy Moreland returns with MHW’s Brigid McCabe and Cassidy Poe to welcome returning guest Melanie Gbowu, Founder of The Victoria Gabriel Agency. The team discusses ideas and strategies for newer brands aiming to enter new markets, whether domestically or internationally. This episode is a great primer for brands who are looking to expand from their initial home market, and all the challenges and opportunities ahead.Find out more about The Victoria Gabriel Agency: WebsiteHear our previous episode with Melanie: Episode 15More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram