The Message

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Latest episode

Jan 2026

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About the show

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family. Find us at: <a href="https://www.campaigncanada.ca" rel="noopener noreferrer" target="_blank">https://www.campaigncanada.ca</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Listen to episodes

60 recent

January 16, 202623 min

Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

The Campaign team of David Brown, Chris Powell, and Lauren Johnson recount their (mostly) relaxing holiday break, before diving into the big industry news stories that caught their attention during the first week back. The holding companies went to CES to show off their new AI products—a likely signal about where agencies will be focused in the year ahead. In terms of brand plays closer to home, Rogers is encouraging young Canadians to put down their phones; Tim Hortons just signed its first Olympic Team Canada sponsorship; and WealthSimple maintains its reputation for unique and engaging advertising that is atypical for financial services. Finally, the team shares one of their own big plans for 2026: expanded social marketing and creator economy coverage.   <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

November 7, 202524 min

The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, and an inspiring run by the Toronto Blue Jays that had brands in a post-season tizzy. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 16, 202525 min

Equity, storytelling, and the future of creator partnerships

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

October 2, 202530 min

From coordinating PR to running a consulting business

Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors.  <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 26, 202523 min

"Goodbye, Emma"

As senior reporter Emma Johnston-Wheeler wraps up her time at Campaign Canada, she reflects with David Brown and Chris Powell–her marketing jedis–about everything she's learned in her two years in the advertising industry.  <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 18, 202521 min

More than a media planner: creative grit and marathon mindsets

Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

September 4, 202524 min

The undervalued power of account management; and fending off burn out

Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why creativity is at the core of his agency’s wellness approach. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 21, 202519 min

The last of the M2T interns

Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job search. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 15, 202522 min

Industry headlines, provocative ads and fabulous spokeswomen

David Brown, Chris Powell, and Emma Johnston-Wheeler review stand out news headlines including the closure of Toronto’s Miami Ad school, and reflect on interesting Canadian creative like Rethink’s steamy plays for Doritos and Dame. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 31, 202518 min

AMA Toronto's career accelerator program: the value of mentorship

Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Chris Gregory, Manager at Magna Exteriors manager & Adjunct Professor Chris Gregory Mediahub Worldwide account manager Emily Maniquet, about their experience in the career accelerator program. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.