Hosted by ExchangeWire
Episodes
500
Latest episode
Aug 2026
Language
EN
All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects
In today’s MadTech Daily, we discuss Apple overhauling app tracking consent rules following a German antitrust probe, France’s top court blocking an under-15 social media ban in a setback to Macron, and Alibaba offloading its gaming unit Lingxi Games to Trustar Capital in a USD$1.5bn (£1.12bn) deal.
In today’s MadTech Daily, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing as Experian absorbs it into its marketing services division.
In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s AI push sending capex soaring 176%.
The real problem with mobile advertising isn’t creative – it’s what you can’t see. In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Thomas Bienias, agency and brand partnerships director at Kayzen, and Daniel Sichel, digital integration director at Hearts & Science (Omnicom), to discuss what CMOs and agencies should be asking their DSP partners in 2026. Many advertisers buy mobile inventory through broad DSPs, rather than DSPs built specifically for app environments. The conversation explores the challenges agencies face around creativity and fee transparency, as well as the benefits of partnering with a specialist mobile DSP. It also looks into how media, creative, and measurement teams can they come together to drive better outcomes and prove what's actually working. ••• 0:00 Introduction 4:15 What drives performance within mobile environments? 9:29 Incrementality and post-install measurement 15:40 Specialist vs. generalised DSPs 18:33 Mobile advertising and business outcomes 27:53 Privacy in mobile advertising 34:18 Creative formats for mobile and in-app 40:10 Mobile advertising, tech stacks, and DSPs
In today's MadTech Daily, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the format.
In this MadTech Podcast mini special, Ciaran O'Kane of ExchangeWire and FirstPartyCapital joins John Still to discuss Nielsen acquiring DoubleVerify. Under Nielsen, DoubleVerify keeps its brand and remains fairly independent, similar to how IAS has stayed standalone. Given that DoubleVerify's neutrality has been core to advertiser trust, the conversation explores if being owned by a currency provider like Nielsen creates a conflict, or if it strengthens the case for one verified number across measurement and verification. Does the deal give the industry more leverage to set standards that stick? Or will consolidating measurement and verification under one roof reduce the competitive pressure needed to push accuracy and transparency forward? ••• 0:00 Nielsen acquires DoubleVerify in $2.15bn ad measurement deal 0:55 Does the deal make Nielsen an end-to-end media intelligence platform? 3:48 What might consolidation do to independent verification? 5:31 What does the deal mean for the health of M&A in the industry? 8:51 Do the hold co's still have moves to make as they become one-stop shops?
In today's MadTech Daily, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation program, and Alibaba testing paid tiers for its Qwen AI assistant.
In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues,Burnham fast-tracking subscription trap crackdown as cost-of-living tour begins, and YouTube extending its shopping affiliate program to UK creators.
In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.
In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, and DeepSeek raising prices amid surging AI demand.
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