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The MadTech Podcast

The MadTech Podcast

Hosted by ExchangeWire

Episodes

500

Latest episode

Nov 2026

Language

EN

About the show

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

Listen to episodes

60 recent
November 11, 20262 min

MadTech Daily: The Trade Desk Revenue Falls as Buying Power Shifts

In today’s MadTech Daily, The Trade Desk’s Q3 revenue slips as buying power shifts, Anthropic sets IPO terms targeting a valuation of up to $1.4tn, and Sea’s Q3 revenue jumps 43% as Shopee and Monee drive growth

November 10, 20262 min

MadTech Daily: OpenAI Develops Brand Visibility Dashboard for ChatGPT; Global to Acquire Alight Media in UK Outdoor Push

In today’s MadTech Daily; OpenAI develops a brand visibility dashboard for ChatGPT, Global to acquire Alight Media in a UK outdoor push, and Fox completes its $22bn acquisition of Roku

November 9, 20262 min

MadTech Daily: Digest: Anthropic Signs First Publisher Licensing Deal; Tubi & TikTok Team Up to Bring Creator Content to TV

In today’s MadTech Daily, we cover Anthropic reportedly striking its first publisher licensing deal with the Associated Press, Tubi and TikTok teaming up to turn creators into TV series makers, and The New York Times adding 420,000 digital subscribers in Q3 as revenue climbs.

November 6, 20262 min

MadTech Daily: OpenAI Brings ChatGPT Ads to Programmatic Buyers; Brave Faces Publisher Lawsuit Over AI Scraping

In today’s MadTech Daily, we discuss OpenAI opening unsold ChatGPT ad space to programmatic buyers through Magnite and PubMatic, The New York Times and other publishers suing Brave over AI scraping and paywall bypass, and Deloitte finding that free-to-air TV ads are losing some of their appeal in Australia but remain influential.

November 6, 202633 min

ExchangeWire’s Ad Tech Quiz: Google Search, Disney+, and DoorDash Acquiring Instacart

What was Google's Q3 search ad revenue growth? Which TV/streaming company did Disney partner with in 2025? How much is DoorDash acquiring Instacart for? In this 7th quiz edition of The MadTech Podcast, ExchangeWire CEO Rachel Smith goes up against the reigning champion: John Still, head of content. Grainne Reid, head of marketing, puts them to the test on Google's search ad revenue, Disney+ partnerships, and DoorDash's acquisition of Instacart. The first story this week looks at clients moving budgets away from Google as AI Mode impacts search. The conversation explores if greater scrutiny on Google is a positive for the industry, and which channels would benefit the most from this shift. The second covers Channel 4's imminent launch on Disney+, and how advertisers should be adapting reach, targeting, and measurement as traditional broadcasters and global streaming platforms converge. Finally, DoorDash is acquiring Instacart and expanding into retail. Will this deal help DoorDash to take on the likes of Amazon, and will we start to see global competitors to Asia's super apps? ••• 0:00 Introduction 1:07 What was Google’s search ad revenue growth in Q3? 2:05 Google faces greater scrutiny from clients 9:20 Which TV company did Disney partner with in 2025? 9:56 Channel 4 to launch on Disney+ 16:23 Measurement across broadcasting & streaming 21:14 How much is DoorDash acquiring Instacart for? 22:09 DoorDash expands into retail 28:37 Live & shoppable commerce in Asia 30:47 Tiebreaker: Amazon's Q3 advertising revenue

November 4, 20262 min

MadTech Daily: #AskForNews Campaign aims to Bring Advertisers Back to News; Chord buys Zenlytic in $5m all-stock deal

In today’s MadTech Daily; The News Alliance launches #AskForNews campaign to win back skittish advertisers, Chord buys Zenlytic in a $5m all-stock deal to add conversational analytics, and Apple beats estimates in John Ternus’s first earnings report as CEO, but China and iPad disappoint

November 3, 20262 min

MadTech Daily: Amazon Ad Revenue Nears $20bn Per Quarter; Walmart Brings Shopper Data to Vibe’s CTV Platform

In today’s MadTech Daily: Amazon’s ad revenue nears $20bn a quarter as it bets on an AI buying agent, Walmart brings its shopper data to Vibe’s self-serve CTV platform, and Reach titles suffer the steepest audience falls among the UK’s biggest news sites

November 2, 20261 min

MadTech Daily: Affle to Buy Perion; DoorDash Makes $17bn Offer for Instacart

In today’s MadTech Daily, we cover Affle agreeing to acquire Perion in a USD$420m all-cash deal, DoorDash making a USD$17bn offer for Instacart in a grocery delivery mega-deal, and Alphabet shares falling 13% in a record USD$500bn rout as AI spending and search concerns weigh on the company.

October 30, 202634 min

ExchangeWire on Netflix Ad Suite, Meta's $25bn Fine, and Anthropic's New Consultancy

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss Netflix Ad Suite, Meta's $25bn fine, and Anthropic's new consultancy. The first story this week covers Netflix's ad measurement updates and the role of streaming and CTV in media plans. The second is Meta's $25 billion fine tied to the 2018 Cambridge Analytica scandal. The conversation examines why people are still spending on Meta, and if the penalties will have a significant enough impact for the company to change their business practices. Finally, Anthropic is backing a new European consultancy selling AI expertise to companies in the region. How might this impact the agency model, and is it the agencies' job to advise clients on AI strategy? ••• 0:00 Introduction 1:28 Netflix announces ad measurement updates 15:17 New Mexico judge fines Meta $25bn 25:16 Anthropic launches European consultancy

October 29, 20262 min

MadTech Daily: UK Ad Spend Forecast to Reach £51.3bn in 2026; Meta Promises Publisher Talks Amid Scraping Backlash

In today’s MadTech Daily UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn, Meta promises full consultation with publishers as backlash over its scraping terms grows, and Alphabet posts 25% revenue growth on cloud and AI demand, but shares slide after hours.

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