Episodes
33
Latest episode
May 2026
Language
EN
The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. Find your school on doris here .
We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about building MAD processes at a start-up international school, how you explain that Rugby School is more than a school for rugby, and the changing expat demographics in Japan.
James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you capture images around your campus. If you know you need to level up your school's imagery then this one is for you.
Piers Matthews, Director of Marketing and Admissions at Dulwich College Singapore, speaks with James and Nik about his time in China, striking the right balance when working with academic staff, and the best fishing spot on the island.
Remco Weeda, Director of Marketing and Admissions at Scarborough College talks with Nik and James about the looming VAT on school fees, how to put your school at the centre of its community, and why brisket is his favourite meat to smoke.
Nikita Vasyliev, Communications & Marketing Manager at Pechersk School International, speaks to James and Nik about his experience of the war in Ukraine, how you relocate a school in the middle of a conflict, and the springs of hope that come the warmth of an international school community.
Sowmiya Muralidharan, Director of Admissions and Marketing at Downe Hose Riyadh chats with James and Nik about relocating from Qatar to Saudi Arabia, how to work with social media influencers, and her campaign to boost awareness of their early years provision.
We chat with Jason Hoppner (Director of Operations, German European School Singapore) about his journey into the international school sector, and get his take on everything from CX strategies to the current market dynamics in Singapore.
Nik brings you a short update on what's new with the podcast, including a new episode format for Season 2 and our upcoming collaboration with The PIE.
James and Nik take to the virtual studio for the preview edition of The MADness Podcast. With a full roster of guests already lined up for Season One, they discuss who's who and some of the key themes already emerging as excitement builds for Episode One.
Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms with Hubspot automations, the competitive landscape in Singapore, and his journey from Newcastle to Surabaya.
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