The CREATIVA Podcast

Hosted by Maribel Aburto

Business Marketing Entrepreneurship Arts Design

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Sep 2025

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About the show

Welcome to The CREATIVA podcast. Our resource hub for women in business looking to elevate their brands and websites. Join us as we dive deep into the world of branding and website design, offering invaluable insights, tips, and strategies tailored specifically for female entrepreneurs and leaders. Every episode, we'll bring you audio versions of our latest blog posts. Whether you're starting your business or you're a seasoned business owner, our podcast will give you practical advice and inspiration to transform your online presence. Join me, your host, Maribel Aburto, CEO and co-founded at CREATIVA Design Studio, each week to hear real, actionable steps for this digital marketing world so you can take small steps toward moving the needle in your business. Tune in to the CREATIVA Podcast and empower your brand journey with us!

Listen to episodes

16 recent

September 2, 202510 min

The Power of Partnerships: Why We’re Launching Our Referral Program

Celebrate 11 years of CREATIVA. Discover why partnerships matter, how referrals fuel women in business, and how our new referral program works.Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

August 13, 202512 min

How a Simple Content Ecosystem Can Help Your Business Grow

A content ecosystem is a way of creating one piece of content and using it in lots of different ways (or places), like your blog, social media, newsletter, and more. Everything connects and supports each other, so you don’t have to start from scratch every time.Let's talk more about how to create one and how to boost your business marketing.Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

July 2, 202516 min

Why Your Website and Social Media Need to Work Together

Many women in business have strong social media followings but aren’t seeing the same results on their website. Often the missing link is a strategic, up-to-date website that’s working hand-in-hand with their content.So today, let’s talk about how to make your website and social media work together, not as separate silos, but as a powerful duo that supports your business.Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/ Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

June 12, 202518 min

SEO Basics for Women in Business: How to Get Found Online

For women in business, especially service-based professionals and consultants — understanding the basics of SEO can make a huge difference in how easily potential clients can discover you online.And here’s the good news: SEO doesn’t have to be intimidating. You don’t need to be super techy or spend hours tweaking code. With a little strategy and consistency, you can actually boost your visibility and attract the right people to your website and your business.Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/ Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

April 1, 202513 min

Why you & your business need a Website Care Plan (and what’s included)

Between growing your brand, serving your clients, and keeping up with life’s demands, staying on top of website maintenance and security updates can easily fall to the bottom of your to-do list. And let’s be honest—who has time to keep up with the ever-evolving world of web technology? Better yet, do you even want to?At CREATIVA, we believe that website care should be stress-free, empowering, and fully supportive.Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

February 27, 202511 min

Why women in business need to take their online presence seriously

In a world where business is mainly conducted online, your online presence is more than just your website or your social media profile—it’s one of the most important aspects of your brand, your credibility, and your ability to attract the right clients. For women in business, especially those offering services or consulting, a strong and intentional online presence is no longer optional; it’s essential.Discover why women entrepreneurs need a strong digital presence and how to optimise their website, branding, and visibility to attract the right clients.

November 7, 202416 min

DIY vs. Professional Web Design: When and why to invest

For business owners building a website, deciding whether to DIY or hire a professional designer can feel like a big decision. Both options have advantages and drawbacks, and the right choice often depends on your specific goals, your available resources, and how important it is for your website to represent your brand in a polished, strategic way.In this episode, we’ll break down when DIY web design is a smart move and when investing in a professional designer might be the best decision to elevate your brand.*******Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

October 15, 202416 min

Web Design tips for women in business: Creating a website that converts

As a woman in business, your website is one of the most powerful tools you have for growing your business, and if you design it in the right way it gives you a big chance to make a great first impression. In this episode, discover actionable web design tips for women in business to attract, engage, and convert your audience.Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

September 10, 202427 min

10 lessons learned from 10 years in business

In this episode we celebrate 10 years of CREATIVA, and as a way to celebrate this milestone, Maribel shares the 10 most important lessons she’ve learned over the past decade of building a small business.*****Visit the CREATIVA website: https://wearecreativa.com/Our Instagram: https://www.instagram.com/creativa_studio/Our Facebook: https://www.facebook.com/creativastudionz/Connect with Maribelhttps://www.linkedin.com/in/maribelaburto/https://www.facebook.com/maribel.aburto/https://www.instagram.com/maribelaburto/

August 1, 202412 min

5 benefits of blogging for business and how to do it right

As a businesswoman you likely understand the importance of a strong online presence, and as busy we know you are, leveraging every tool available is crucial if you want to succeed.One powerful, and often overlooked tool at your disposal is blogging. Blogging can significantly enhance your business, from boosting your SEO to establishing authority in your field. In this post, we’ll explore the main benefits of blogging for your business and share best practices to ensure you’re doing it right.