How to Use Email Marketing to Buy Back Your Time and Freedom with Kieryn Wang
What if the thing standing between you and real freedom in your business wasn't a new strategy or a bigger budget—but something as simple as an email? In this episode, I sit down with Kieryn Wang, an email marketer for beauty and wellness brands who left Seattle for Lisbon, Portugal to design a life on her own terms. We explore what it means to truly choose yourself, how slowing down can fuel your business growth, and why email is one of the most personal, relationship-building tools available to any founder. Kieryn walks us through the practical side too—from building your list and crafting a lead magnet to setting up a three-day welcome sequence and automations that buy back your time. Whether you're sending emails once a year or once a week, this conversation is a masterclass in starting where you are and getting 1% better every day. Join Kieryn and me for a workshop on " 3 Steps to Start Building Your Email List" on Thursday, October 29th at 12 PM PT | 2 PM CT | 3 PM ET. Sign up here: https://www.itsallmost.com/tcp-workshop Key Talking Points: In this episode, we discuss… Choosing yourself: Kieryn's move from Seattle to Lisbon and what lifestyle freedom looks like when you build systems that work for you Why email marketing is like dating your customers—and how social media is just the dating profile The three steps to start building your email list: tell people you have a newsletter, make sign-up effortless, and create a lead magnet that delivers a quick win The three-day welcome sequence rule: what to say in emails one, two, and three—and why waiting a week between emails is costing you Automations and segmentation as "set it and forget it" systems that let you step away from the screen The Conversion Club: how group coaching and community make email marketing feel less lonely and less overwhelming The 1% better philosophy: why taking just one small action beats trying to go from zero to 100 Time Stamps: [01:32] What if email is the key to freedom in your business? [03:50] Meeting Kieryn and the philosophy of choosing yourself [05:14] From Seattle to Lisbon: designing a life on your own terms [08:48] Automations: the email systems that give you your time back [11:08] "Where do I start?"—the #1 pain point for email beginners [15:59] Email as relationship building: the dating analogy [17:22] How email tone has evolved from formal to conversational [20:43] List-building step one: have you told anyone you have a newsletter? [23:12] Lead magnets that actually convert (and why to skip discount codes) [28:21] The three-day welcome sequence rule—what to say and when [38:31] Inside The Conversion Club: group coaching for email confidence [43:57] The 1% better philosophy and parting wisdom Connect with Kieryn Wang: Website | Instagram | The Conversion Club Freebie : What’s Your Email Marketing Dating Style Quiz — In just 2 minutes, uncover what’s really keeping your subscribers from becoming loyal, repeat customers (and what to do about it!). You’ll walk away with a personalized game plan for strengthening your email marketing and turning your inbox into a revenue engine for your brand. https://www.itsallmost.com/theconsciouspublicist Bonus: When you download the freebie, you’ll also get access to $30 off your first month of The Conversion Club with code CONSCIOUS . Come join our monthly membership for founders ready to turn email into their most profitable and sustainable sales channel. Connect with Ashley Graham: Thank you for listening! Don't forget to subscribe to my newsletter for more expansive content and stories here . Follow Ashley Graham (@simplyashleygraham) and The Conscious Publicist (@theconsciouspublicist) on LinkedIn. If you loved this episode and want to further support the show, please subscribe and leave a review on your favorite podcasting platform! Apple | Spotify | Blog | Business Copyright 2026 – The Conscious Publicist® – All Rights Reserved






