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The Children's Book Marketing Podcast

The Children's Book Marketing Podcast

Hosted by Micaela S. Benn, Marketing Strategist | Content Creator | Author

BusinessMarketingEducationKidsFamily
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Episodes

27

Latest episode

Nov 2025

Language

EN

About the show

The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book.

Listen to episodes

27 recent
November 4, 2025Episode 2742 min

Why Placing Your Children's Books In Libraries Helps Make Homeschooling More Fun

In this episode, we're hanging out with Elan Page, a fellow homeschool mom and  host of the Homeschool Our Way podcast. If you’re a children’s book author wondering what’s the magical connection between the books that you’ve written (or will write), libraries, and homeschooling, you’ll definitely want to tune in. Elan and I discuss how these three elements go hand-in-hand, not just for books, but for all the fun stuff and connections you can find there. We also explore how Elan’s podcast helps families on the fence about homeschooling. She breaks down her START Method to help parents ease into homeschooling with confidence. Whether you're homeschooling your kiddos, thinking about making the transition, or writing children's books, this episode is full of tips and good vibes! Add it to your list of episodes to check out and take notes from.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

July 18, 202544 min

How to Overcome Rejection and Fear To Expand Your Network With Toni Harris-Taylor

In this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books.Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’ll definitely want to catch this episode to see what secrets are revealed that can help you get out of your own way and stand confidently in front of peers, audience members, and potential collaborators.Draw inspiration to honor your inner introvert by learning how Toni’s journey started with battling childhood fears, and she eventually became a confident leader who helps others overcome their own hurdles.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

April 3, 2025Episode 2550 min

How To Expand Your Reach By Partnering with Dynamic Bookstores

In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting into dynamic bookstores such as this can be a huge benefit when expanding your reach and your sales. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

March 19, 2024Episode 2422 min

Children's Book Author's Dilemma: To Vend or Attend - Deciding with Intention

In this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

January 10, 2024Episode 2334 min

Ep 23: Tax & Bookkeeping Tips To Keep Your Children’s Book Business Out of Trouble

Welcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about.Some of the resources that mentioned in the episode are below:Follow Atiya Brown, CPA on Instagram  Buy Atiya Brown’s book, “Savvy Tax Strategies For Small Business Owners”Schedule a Strategy Session to learn more about Children’s Book Marketing AcademyTax Jar – Report and track your state sales taxes for remittalAvalara – Cloud-based tax software to keep you in compliance (for non-accounting professionals)QuickBooks - Cloud-based tax software to keep you in compliance (for accounting professionals and those brave enough to give it a try)Xero – Cloud-based accounting and bookkeeping softwareSupport the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

August 3, 2023Episode 2239 min

Ep 22: Navigating the Grant World: How to Secure Funding for Your Children's Book Business

Welcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right grant funding to support your children's book business and extend your impact in the market.Not sure how much to request in grants for your marketing budget? Grab the free marketing budget workbook here.Here's how the episode breaks down:[00:00:53] Grant writing for children's book authors discussed.[00:05:30] 15-year grant writer secures $17M+ funding. [00:07:00] Find aligned foundation for grant funding.[00:11:29] Grants are now available for for-profits too.[00:15:59] Children's book authors can receive grant funding.[00:17:17] Multiple grant research websites provide information on grants[00:23:32] Unlocking publishing resources, giving hope for success.[00:25:46] Children's book writing: hobby or business?[00:28:59] Prepare, document, research, categorize for grant success.[00:33:57] Free grant writing webinars, multiple times monthlyTo find out what your marketing budget should be and download all the free resources mentioned during this episode may be found in the show notes athttps://childrensbookmarketing.co/podcast/ep22/Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

June 7, 2023Episode 2125 min

Episode 021: How To Craft Your Amazon Strategy for Consistent Children’s Book Sales

Have you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

December 28, 202242 min

Ep 020: The Most Important Relationship That Will Get Your Children’s Books Into Local Libraries

Ever wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that shares what you need to know about building relationships and using reviews to get your children’s books listed. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

November 4, 2022Episode 1926 min

What You Need To Know About Listing Your Children’s Books With A Book Aggregator

Are thinking about selling your children’s books through a book aggregator? Whether you’re on the fence about who to partner with, or whether to work with one at all, you’ll want to tune in for this episode. Not only do I take you behind the scenes to explore my experiment, listing with one of the largest book aggregator services in the world, but I also reveal a huge mistake that I made in doing so. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

August 17, 2022Episode 1819 min

3 Reasons You Should Begin Building Your Email List, Like Yesterday

You have probably heard that you need to start building an email subscribers list, but why it’s necessary may not be obvious. Listen to this episode to find out what you’re able to do more of when you can connect to your children’s book community using email marketing. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

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