Turnkey Design Talk

Hosted by Adam Scougall

Business Entrepreneurship Careers Arts Design

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Latest episode

Jun 2026

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EN-AU

About the show

Hosted by interior designer Adam Scougall, Turnkey Design Talk is a podcast for solo interior designers and decorators who want to run calmer, more controlled businesses — and finish projects properly. The show focuses on what actually makes the difference in a design career: how projects are led, how boundaries are set, how decisions are made, and how work is brought to a confident, photo-worthy close. This isn’t about trends or overnight success. It’s about taking responsibility for the outcome — from the first client yes through to the final reveal. If you care about delivering beautifully finished homes, creating genuine wow moments for your clients, and building a business that works on your terms, you’re in the right place. https://www.instagram.com/adamscougall | |

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47 recent

June 15, 2026Episode 814 min

How To Get Paid For Project Coordination As A Designer

One of the most overlooked areas of pricing for interior designers and decorators is project coordination.I'm not talking about construction project management.I'm talking about the coordination of the people, products and services required to bring a design to life.That might include furniture, artwork, rugs and window treatments, but it could also include custom joinery, painting, wallpaper, electrical work, deliveries, storage and installations.The question is:How should you charge for that work?In this episode, I share the approach I've used in my own business and why separating my design fee from my project coordination fee helped improve my cash flow, reduce stress and increase my profit margins from around 20% to more than 30%.You'll discover:• Why design and project coordination are two different services• The most common ways designers charge for project coordination• Why I eventually moved to a percentage-based model• Why charging upfront can simplify your business• How to determine whether your current pricing is actually workingIf you've ever wondered whether you're being properly compensated for procurement, supplier management, deliveries, storage, installations and all the moving parts that happen after the design is approved, this episode is for you.🎁 Download the FREE Solo Designer Profit Guide:turnkeydesignsuccess.com/profitguideBased on more than 50 research conversations with designers across Australia, Canada and the United States, this guide will show you what designers are charging in 2026 and, more importantly, how to calculate the hourly rate your business actually needs.Email: askadam@turnkeydesignsuccess.comAnd remember, you're not behind, my friend.You're building.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

June 8, 2026Episode 714 min

How to Discover Your Authentic Hourly Rate

How do you know if your hourly rate is actually working?In this episode of Turnkey Design Talk, Adam Scougall explores a simple but often overlooked way to determine whether your current design fees are delivering the profit your business needs. Rather than copying what other designers charge, Adam shares why your last completed project may hold the answer.If you've ever wondered how much to charge for interior design services, questioned whether you're undercharging, or struggled to confidently increase your fees, this episode will give you a fresh perspective. You'll learn why profit margin matters, how to review a project after completion, and what successful designers often look at when evaluating their pricing.Whether you're an interior decorator, interior designer, or freelance creative, this conversation will help you think differently about hourly rates, profitability, and building a more sustainable design business.🎁 Download your free Profit Guide:https://www.turnkeydesignsuccess.com/profitguideIf you enjoyed this episode, subscribe on YouTube, follow the podcast, and leave a comment: Do you know the profit margin on your last completed project?Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

June 1, 2026Episode 619 min

Renderings: Are They Worth It?

Interior design renderings are everywhere.From SketchUp models and photorealistic visuals to AI-generated concepts, many designers feel pressure to create increasingly polished presentations for their clients.But are renderings always helping?In this episode, Adam shares a different perspective on the role of renderings in the design process and explains why he has gradually moved away from making them the centrepiece of his presentations. Drawing on real client experiences and years of project work, he explores how renderings can sometimes create unexpected challenges for designers, clients and project profitability.If you've ever wondered whether all that time, effort and expense is actually improving the client experience—or simply adding complexity—this episode is for you.Whether you're an interior designer, decorator or design student, this conversation may change the way you think about presentations, client expectations and the magic of a finished reveal.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

May 25, 2026Episode 527 min

The Hidden Cost Of Free Design Work

In this episode, I’m sharing one of the biggest business mistakes I made as an interior designer… working on part of a project for free.At the time, it felt generous.Helpful.Loyal.But looking back?It completely changed the professional dynamic between myself and the client.In this honest conversation, I unpack the hidden psychological cost of removing proper fees from your projects — and why “helping out” can quietly lead to resentment, blurred boundaries, loss of authority, and burnout.I also talk about:• Why implementation is a completely separate paid service• How clients subconsciously devalue what isn’t properly structured• The moment I realised everybody else on the project was getting paid… except me• Why designers often overgive emotionally• And how clear fees actually create cleaner, healthier client relationshipsIf you’re an interior designer, decorator, or solo creative trying to build a more profitable and professional business — this episode will probably hit home.Because structure doesn’t just protect your profit…It protects your confidence.Email: askadam@turnkeydesignsuccess.com“You’re not behind… you’re building.”Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

May 18, 2026Episode 427 min

The Trade Was Talented… But I’d Never Hire Him Again

In this episode, Adam shares a real behind-the-scenes story about working with one of the most technically talented painters he’s ever hired — and why he ultimately decided he would never work with him again.This honest conversation explores the reality of handling difficult tradespeople inside residential design projects, especially when running higher-touch turnkey installations where communication, momentum and professionalism matter just as much as craftsmanship.Adam unpacks:The early red flags he ignoredWhy talented trades can still become operational problemsThe dangers of emotionally volatile communicationHow fragmented trade relationships can destabilise a projectWhy designers need stronger boundaries and structureThe lessons he now applies when assessing trades for future projectsIf you’ve ever dealt with tension, instability or difficult personalities during a project, this episode offers practical insight into protecting both your client experience and your own peace of mind as a designer.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

May 11, 2026Episode 323 min

Why I Don’t Give Repeat Clients Old Pricing

In this episode, Adam unpacks why repeat clients should not automatically expect “old pricing” — and why loyal clients are often the exact people most willing to invest in your current level of service. Drawing on a real long-term client relationship spanning 15 years, Adam shares powerful insights into trust, premium service, turnkey design, implementation, pricing evolution, and the emotional value clients are truly paying for. This episode is essential listening for solo interior designers and decorators wanting to build a more profitable, refined and sustainable business. Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

May 4, 2026Episode 220 min

6 Realities of Being a Solo Interior Designer (No One Talks About)

What does it really look like to build a career as a solo interior designer?Because it’s probably not what you expected.In this episode, I’m breaking down six realities that don’t get talked about enough—especially if you’re building your business on your own.This isn’t about discouraging you. It’s about helping you understand what you’re actually stepping into… so you can build something that works for your life, not someone else’s version of success.We cover: Why there’s no clear career path (and why that’s not a bad thing) The pressure to look “successful” vs. what actually matters The truth about clients, income, and consistency Why doing practical, unglamorous work is often part of the process Letting go of the idea that you need luxury clients to be “legit” And how to build a business that supports you—financially and emotionally If you’ve ever felt like you’re behind, not doing it “right,” or questioning your direction… this episode will help you reframe that.Because the truth is:There is no perfect version of this career.There’s only the version that works for you.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

April 27, 2026Episode 131 min

5 Ways Interior Designers Are Actually Making Money in 2026

Episode OverviewWhat do you do when the projects slow down—and the income feels uncertain?In this episode, I’m breaking down five practical, real-world ways interior designers are making money right now in 2026. These aren’t fluffy ideas or “just post more on Instagram” suggestions—these are structured income streams you can actually implement in your business.From high-value consultations like the Two Hour Design Power Plan, to finish selection packages, drawing services, and even the reality of part-time work—this episode is about creating stability, not relying on hope.I also talk about one of the biggest mistakes designers make when things feel tight… discounting—and what to do instead.If you’ve ever had that moment where things go quiet and you’re wondering what to do next, this episode will give you clear direction.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

April 6, 2026Episode 1021 min

Interior Design Fees 2026: What Designers Are Really Charging (And Why It’s Still Not Enough)

I spend a fair bit of time speaking with interior designers and decorators — not just for content, but to really understand what’s happening in the industry right now.And here’s the truth… not much has changed since 2024.In this 2026 update on design fees, I’m breaking down what designers are actually charging across different experience levels — from those just starting out to more established professionals — and why so many are still undercharging.We’ll talk about: Why hourly rates alone don’t tell the full story The real difference between a $500 consult and a $1,000 design session How value-based pricing changes everything What I’m currently charging (and why it works) The confidence gap that’s keeping designers stuck I also share how I structure my own fees — from $250/hour design time to my $2,500 Two Hour Design Plan — and why clarity, outcomes, and delivery are what justify premium pricing.Because here’s the thing… If your service feels vague, your fees will always feel too high.But when your offer is clear, structured, and outcome-driven? Clients don’t question the investment.If you’ve been second-guessing your pricing, this episode will challenge you to rethink what your time — and your expertise — is actually worth.🔥 Want feedback on your pricing? Email me: askadam@turnkeydesignsuccess.com🎯 Take the Design Wheel of Life Quiz: turnkeydesignsuccess.com/quizWondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com

March 31, 2026Episode 930 min

Is an Interior Design Career Right for You in 2026?

Interior design looks like a dream career from the outside — beautiful spaces, creative freedom, and meaningful work with clients.And it absolutely can be.But there’s a side of this industry that doesn’t get talked about enough… the reality of actually running a design business.In this episode, I wanted to have a more honest, grounded conversation about what it really takes to build a successful solopreneur interior design business in 2026.We talk through the key shifts that separate hobby designers from professionals — things like holding a clear vision, standing behind your process, and why implementation (not just ideas) is where real results happen.I also share a story about one of my students that I think a lot of designers will see themselves in — especially if you’ve ever felt stuck in endless revisions or trying to keep everyone happy.And we touch on the less glamorous side too — money, stability, and why having a part-time income stream might actually be one of the smartest moves you can make while building your business.This isn’t about discouraging you — it’s about helping you go into this career with clarity, confidence, and the right expectations.If you’ve ever asked yourself: “Is this actually the right path for me?” this episode will give you a lot to think about.In this episode, we cover: Why vision matters more than technical skills The power of having a clear, repeatable process The trap of endless revisions (and how to avoid it) Why implementation is where designers really get paid How to create financial breathing room The surprising value of keeping a steady income while you build What it really means to lead your clients If you want a clearer picture of where you currently sit in your design business, you can take my Turnkey Designer Quiz here: www.turnkeydesignsuccess.com/quizIf this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at askadam@turnkeydesignsuccess.com