
Considering Security, Compliance and Revenue with David Grazer
Most companies chase certifications to win deals — but what actually keeps customers is something no audit can measure.In this episode, vCISO David Grazer makes the case that trust is a measurable economic asset hiding in plain sight: your customer retention rate. Drawing on 15+ years inside high-growth tech companies, David explains why compliance frameworks are customer acquisition tools, not retention strategies — and how the gap between the two is costing businesses more than they realize.This episode is for founders, security leaders, and C-suite executives who want to connect their security and privacy programs to real business outcomes.You'll learn:→ Why a SOC 2 or ISO 27001 certification is only the beginning of earning customer trust→ How customer churn functions as one of the most honest security metrics available→ Why MFA and common security controls often fail the users who need them most→ What "Trust by Design" looks like in product development and AI programs→ How to translate security risk into language that resonates with your CFOChapters00:00 Introduction to Secure Talk and Trust03:42 David Grazer's Journey into Security and Privacy08:09 Navigating Compliance and Customer Trust12:49 The Role of Consulting in Security18:07 Trust as a Measurable Economic Asset23:42 Identity Management in the Entertainment Industry26:09 The VC SO Model and Its Impact29:13 The Evolution of Compliance Conversations33:17 Exploring the Intersection of Technology and Society🔔 Subscribe to SecureTalk for weekly conversations at the intersection of cybersecurity, compliance, and business strategy.#cybersecurity #compliance #CISO #trustbydesign #vciso #informationsecurity #GRC #dataprivacy















