Nobel Podcast

Hosted by Nobel Recruitment

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Jun 2026

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About the show

Welcome to Nobel Podcast a podcast by Nobel Recruitment. In this podcast we interview exceptional GTM talent to uncover what makes them successful in their day-to-day work. Indulge in our stories, tips and insights which you might be able to apply to your own career or go-to market strategy.

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25 recent

June 9, 2026Episode 2721 min

Jeffrey Roest on Outperforming Targets as a Young Sales Professional

In this episode of the Nobel Podcast, we sit down with Jeffrey Roest, Senior Account Manager at Kaseya, to uncover how a recent graduate is already outperforming targets and building a strong foundation for a successful sales career. Jeffrey shares his journey from starting a recruitment business during his studies to stepping into the world of cybersecurity sales—without even fully knowing what to expect. Within a short time, he has consistently exceeded his targets and proven himself as a rising star in the industry. In this conversation, we dive into: Why sales is the ultimate foundation for any career How Jeffrey hit his quota 6 quarters in a row The importance of authenticity and trust in sales Building discipline and structure in your daily routine Why most graduates underestimate a career in sales How to choose the right industry for maximum growth Practical advice for anyone starting out in sales Whether you're a recent graduate, considering a career in sales, or looking to sharpen your performance, this episode is packed with real, actionable insights. Follow the Noble Podcast for more conversations with top performers in sales.

May 14, 2026Episode 2523 min

How Koen built One of Europe’s Fastest Growing SaaS Companies

In this episode of the Nobel Podcast, we sit down with Koen de Groot, Commercial Director Europe & Partner @WP SEO AI, who helped scale one of Europe’s fastest-growing SaaS companies from zero revenue in a new market to a high-performing sales machine. We dive deep into the real story behind the growth: starting alone at a kitchen table, making 100+ cold calls a day and building a team that now generates 1000+ SQLs per month. From this episode you’ll learn: How they achieved $1M ARR in just 4 months The exact outbound strategy using cold calling + smart targeting Why a commission-only sales model worked in the early days How to build and scale a high-performing BDR & AE team Their 25-day sales cycle and how they close deals so fast Hiring strategies that attract and retain top young sales talent How to transition from individual contributor to sales leader Whether you're a founder, sales leader, or aspiring SDR/AE, this episode is packed with practical tactics and real-world insights you can apply immediately.

April 8, 2026Episode 2421 min

Georgi's journey; from Community Builder to SaaS Founder

In this episode of the Nobel Podcast, we sit down with Georgi Furnadzhiev, a Rising Star nominee for our upcoming SaaS Awards and co-founder & CEO of Signalbase. We dive deep into how he went from building a community at Growth Syndicate to launching his own SaaS company, and how signal-based go-to-market strategies are changing the future of sales. Expect practical insights on: Building a high-quality community Turning events into growth engines Why traditional outreach is failing How to use signals to close better deals What it really takes to become a founder If you're in sales, marketing, or thinking about starting your own company, this episode is packed with actionable ideas.

February 23, 2026Episode 2328 min

How Bart Verhulst perfected the art of Founder-led sales and personally closed over 300 (Enterprise) logo's

In this episode of the Nobel Podcast, we speak with Bart, co-founder of Presspage, about 15 years of founder-led sales, scaling to 300+ enterprise clients, and successfully exiting the business. Bart shares his journey from selling vision in the early days to navigating 6–9 month enterprise procurement cycles with global brands. We explore the reality behind enterprise SaaS sales, why founders struggle to scale commercial teams and the tension between ego and process when transitioning from founder-led to sales-led growth. Key topics include: Founder-led sales vs scalable sales processes Selling into large enterprises and procurement challenges Building trust and reputation in corporate communications Why you can’t hire “mini-founders” Letting go after 15 years and exiting the company This episode is a must-listen for founders, sales leaders, and anyone building in the enterprise SaaS space.

January 22, 2026Episode 2216 min

Bart (Mollie) best practices for building a successful partnership function (850+ global partners, 12 FTE)

How Do You Build Revenue-Driving Partnerships at Scale? In this episode of The Nobel Podcast, we sit down with Bart Hendriksz, Lead of Technology Partnerships at Mollie, one of Europe’s fastest-growing payment service providers. Bart shares behind-the-scenes insights on building and scaling partnership teams across Europe; from turning early-stage chaos into structured, revenue-generating operations to navigating the complexity of payments within a partner-led ecosystem. Whether you’re working in sales, partnerships, or scaling a SaaS company, this conversation offers a practical look at how high-performing partnership organizations really operate. ⭐ Top 3 Takeaways from This Episode 1. Partnerships Only Work When They Drive Real Revenue Partnerships aren’t a “nice to have”; they’re a revenue engine. Bart explains how his team owns revenue targets, delivers qualified leads to direct sales, and actively co-sells with partners to create mutual, measurable commercial impact. 2. Enablement Is the Most Overlooked Growth Lever Complex products like payments can’t be resold without deep enablement. From structured onboarding and training to FAQs, joint meetings, and continuous support, Bart shares how treating partner sales teams like internal hires is key to long-term success. 3. Hire Mentality Over Experience In a distributed partnerships team, mindset beats domain knowledge. “Payment expertise can be learned; mentality cannot.” Bart looks for proactive, ownership-driven people who thrive in autonomous, remote environments and take initiative by default. Tune in to learn how Mollie builds scalable, high-impact partnerships and what it truly takes to make a partner ecosystem drive growth.

January 5, 2026Episode 2115 min

Feddo’s Road to Enterprise Sales Success

How Do You Win in Enterprise Sales with Consistency, Multithreading, and Craft Mastery? In this brand-new episode of The Nobel Podcast we sit down with Feddo Timmerman, Business Development for Nordics & Benelux at Altura, who is on track to close the year at an impressive 120% of quota. Feddo breaks down the habits, tactics and mindset behind his consistent success in enterprise sales; from building a predictable pipeline to navigating complex, multi-stakeholder deals. Whether you’re a junior sales rep preparing for your next step or a seasoned Account Executive looking to sharpen your edge, this episode is packed with practical insights you can apply immediately. ⭐ 3 Key Takeaways from This Episode 1. Consistency Beats Inspiration Pipeline generation isn’t about motivation spikes; it’s about structure. Feddo blocks two hours every morning for outbound before the day gets hectic. That routine creates momentum, energy, and meetings; without falling into the “I’ll do it later” trap. 2. Multithreading Early Is Non-Negotiable Enterprise sales is a team sport. Relying on a single champion is risky. Feddo explains how mapping stakeholders early, engaging everyone on meeting invites and tailoring value per persona; from CFO-level ROI to operational pain points; prevents last-minute deal blockers. 3. Master the Craft Before Chasing the Title If enterprise sales is your goal, don’t rush the promotion; refine the fundamentals. Invest in training, learn from losses, and build real wins in mid-market first. When your foundation is strong, enterprise deals follow naturally. Tune in to hear how Feddo applied these principles across industries; from bid management and finance software to low-code platforms; and how he ultimately found his ideal product-market fit.

December 2, 2025Episode 2020 min

5 SPICED lessons that changed how Diederik leads Sales Teams

In this episode of the Nobel Podcast, Vladan sits down with Diederik Smit, Head of Sales at Temper, to discuss the key differences between platform sales and software sales, how to sell a vision instead of just features and what it takes to build a scalable, high-performing sales organization. Diederik shares how his team won the SPICED Award for Growth Acceleration, how he implemented the Winning by Design SPICED methodology across sales, customer success and marketing. And why full-cycle Account Executives (AEs) outperform traditional SDR/AE setups.He also dives into hiring strategies, coaching principles and explains why (contrary to popular opinion) outbound is definitely not dead. Enjoy our brand new episode!

November 5, 2025Episode 1921 min

Key ingredients for building scalable sales engines

Building Scalable Sales Engines with Richard Schenzel from Atscale In this episode, we dive deep into the future of sales with Richard, founder of Atscale. Together, we explore how BDRs (Business Development Representatives), AI, and scalable sales systems will evolve in the coming years. Richard shares his experience helping VC and PE-backed companies build high-performing sales organizations, conduct commercial due diligence, and develop sales rep excellence. We discuss: 🔥 Will AI replace BDRs — or just the bad ones? 🚀 What makes a sales engine truly scalable 🧩 How to break down silos between marketing, sales, and CS 👥 Why first-time sales managers need leadership training ⚙️ The balance between hiring fast and hiring right 🤖 How to use AI tools without breaking your sales process 🎧 Plus: practical frameworks for hiring, onboarding, and coaching sales teams If you're a founder, sales leader, or investor looking to understand what separates top-performing commercial teams from the rest, this episode is packed with insights you can apply right away. #SalesLeadership #BDR #GoToMarket #RevenueOperations #SalesPodcast #StartupGrowth #SaaS

October 22, 2025Episode 1824 min

From SDR to VP of Sales: Rehman Abdur’s 6 Promotions in 5 Years

In this episode, we sit down with Rehman Abdur, co-founder at Saber and a sales veteran with over 15 years of experience across the globe. From Bahrain and Berlin to Amsterdam and Bucharest. Rehman was one of the first sales reps at MessageBird, climbed the ladder with six promotions in five years, and eventually became VP of Sales for EMEA before founding his own company, Saber a sales intelligence platform helping reps close more strategic deals. In this episode, you’ll learn: Rehman’s journey from SDR to VP of Sales and what it really takes to get there. The mindset shift that separates average reps from top performers (“Your quota is the floor, not the ceiling.”) Why math, mentorship, and mindset are the three cornerstones of sales success. How to transition from top performer to effective sales leader and why hunger beats pedigree. How to spot true drive when hiring sales talent (and why Rehman interviews over WhatsApp!). The story behind founding Saber and how salespeople can use buying signals to find better leads. His #1 tip for outbound sales in 2025: stand out by doing deep research, connecting the dots, and personalizing your outreach. Why the best sellers are also content creators, crafting personalized decks, videos, or messages that truly resonate. Whether you’re an aspiring AE, a sales leader, or a founder building your GTM motion this conversation is packed with actionable insights on sales excellence, leadership, and authenticity. Chapters 00:00 Intro. Welcome to The Noble Podcast 01:30 Rehman’s global sales journey 05:00 From SDR to VP of Sales at MessageBird 09:20 The mindset of top performers 15:00 How to find mentors and do “sales math” 20:40 Learning leadership the hard way 27:10 Hiring for hunger, not logos 35:00 Founding Saber and the power of sales signals 43:00 Outbound sales strategy for 2025 52:00 The future of sales and content-driven outreach #SalesPodcast #SalesLeadership #OutboundSales #SaaS #MessageBird #SalesCareer #StartupLife #SalesStrategy #TheNoblePodcast #recruitment

October 2, 2025Episode 1718 min

From Sales Leader to Startup Founder; Thijs Visser's learnings on building Cruit’s Sales Engine

In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team. Chapters: 00:00 - Introduction & Guest Background 00:27 - The Story Behind Cruit 01:46 - Thijs’ Journey: From Sales Leader to Co-Founder 03:09 - Meeting the Co-Founders & Launching Cruit 04:25 - Taking the Leap: Risks & Rewards 05:24 - Landing the First Client & Early Challenges 07:12 - Selling to Large Enterprises as a Startup 08:23 - Remote Sales Success & Online Selling 09:02 - Sales Motion: Outbound vs. Inbound 09:44 - Standing Out in the Age of Automation 10:01 - Vertical Selling & Webinars 10:37 - What Makes a Great BDR? 11:19 - Training, Onboarding & Team Building 18:15 - Closing Thoughts & Outro If you enjoyed this episode, please like, subscribe, and follow for more inspiring conversations!

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