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rethink.fm

rethink.fm

Hosted by Cathi Bosco

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Episodes

54

Latest episode

Nov 2025

Language

EN-US

About the show

The forward-thinking podcast about technology and user experience design.

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54 recent
November 2, 202534 min

Episode 53: Signals, Strategy, and Personalization that Connects – with Sarah Fruy

Listen in to this insightful conversation with Sarah Fruy, a seasoned marketing leader with 20 years of experience, who discusses her transition to a fractional CMO and her consultancy, Resonance Marketing. She emphasizes the importance of a solid data foundation for personalization, highlighting the need for good data hygiene and scalable content. Sarah shares her approach to personalization, focusing on core messaging and user journeys, and the role of AI in automating content recommendations and chatbots. She stresses the importance of maintaining authenticity and human connection, even with AI tools. Sarah also discusses the challenges and benefits of AI adoption, including the need for clear governance and the potential for increased creativity and efficiency. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and help future-proof your career/teams: Contact Cathi Bosco Related interesting reads or resources Connect with Sarah on LinkedIn Schedule a free 30-minute consultation with Sarah to discuss marketing growth strategies SarahFruy.com

October 4, 202538 min

Untangling Enterprise Data via Ontologies – with Rho Lall

In this episode, my special guest, Rho Lall, an AI Analytics Engineer, discusses his role in helping executives cut through noise and amplify leadership by bringing clarity to complex problems. He emphasizes the importance of data in AI, likening it to a left tackle protecting the quarterback. Rho highlights the value of AI-note-taking tools for capturing tribal knowledge. We also discuss the need for a clear AI strategy, starting with understanding current data maturity and monetization steps. Ro shared his experience with AI tools like Databricks and Looker, noting their evolving capabilities and the importance of iterative process improvements. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and help future-proof your career/teams: Contact Cathi Bosco Related interesting reads or resources Rho Lall’s Substack Rho Lall LinkedIn Profile The Pedantic Layer by Joe Reis

September 21, 202541 min

Episode 51: The Architecture of Knowing – with Jessica Talisman

Today’s special guest, Jessica Talisman, is an Information Architect with over 25 years of experience shaping enterprise architectures, taxonomies, ontologies, and knowledge systems across industries. With a Masters in Library and Information Science and a MicroMasters in Design Thinking, she brings deep expertise in building information frameworks that enhance user experiences, support business goals, and power machine learning. We are having a passionate discussion about data clarity, knowledge sharing, and innovation in this enterprise area. Jessica dedicates her career to leading teams to create meaningful, scalable systems that benefit both organizations and society. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and help future-proof your career/teams: Contact Cathi Bosco Related interesting reads or resources Substack: Intentional Arrangement Jessica Talisman LinkedIn Profile The Ontology Pipeline

September 14, 202530 min

Episode 50: Turning Change into Opportunity – with Carmelina Piedra

In this episode, I sit down with career coach Carmelina Piedra to talk about what really drives career growth and business success. We explore her coaching services that span job seeking, career development, and business support, and why networking delivers far better results (a whopping 70–80%) compared to just sending out applications (only about 10%). Carmelina shares how she tailors her coaching for individuals and groups, including job-seeking cohorts, and breaks down the mix of people she supports: job seekers, proactive career builders, and even businesses and fellow coaches. We also dive into why tracking metrics and outcomes matters so much for long-term growth. Plus, Carmelina introduces her new venture, designed to help coaches launch and scale their practices. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and help future-proof your career/teams: Contact Cathi Bosco Related interesting reads or resources Individuals | Career Coaching Pro Businesses | Career Coaching Pro Coaches | Career Coaching Pro 1:1 personalized coaching The free job seeking cohort (pay only after you receive an offer, which is 3% of the annualized salary: https://www.careercoachingpro.com/cohort-group-options Forbes Blog Client recommendations on Carmelina’s LinkedIn Client reviews on Career Coaching Pro Website (pulled from LinkedIn): https://www.careercoachingpro.com/reviews Interviewsby.ai Watch this episode on YouTube

August 13, 202559 min

Episode 49: Design Is How Smart Teams Decide – with Pavel Samsonov

In this conversation, Pavel Samsonov, a Problem Designer, discusses the importance of problem scoping and definition in design, criticizing the linear approach of the Double Diamond model. He emphasizes the need for reflection and feedback loops in the design process, advocating for a more strategic and continuous learning-first approach. We also critique the misguided emphasis on Design Thinking and the democratization of research, arguing for a more integrated and collaborative approach to design within organizations. You may know Pavel Samsonov’s work through his writing. He publishes a newsletter called Product Picnic – go subscribe today! It’s important work. I’m very grateful to be able to amplify his strategic message as we recorded this episode together. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and help future-proof your career/teams: Contact Cathi Bosco Related interesting reads or resources Product Picnic Newsletter Pavel Samsonov Ha Phan Rob Snyder Cathi Bosco Watch this episode on YouTube

July 9, 202544 min

Episode 48: Transforming the Way Teams Connect to Customer Insights – with Dwayne King

“In essence, we’re bridging the chasm between scattered insights and meaningful outcomes.” Join me and my special guest, Dwayne King, Founder and CEO of Rutabaga, as we discuss a pervasive challenge, the fragmentation and misalignment within product teams. With over two decades in product development and experience transformation, Dwayne has mastered the intricacies of human-centered innovation, UX design, and research. Rutabaga serves as the pivotal System of Action, unifying teams around authentic customer needs and ensuring the accelerated delivery of products that truly resonate. I am an advocate of Knowledge Graphs in research discovery, so we’ll reflect on the state of the technology, including challenges and opportunities with AI. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and get involved: Contact Cathi Bosco Related interesting reads or resources Rutabaga Dwayne King – LinkedIn Judd Antin – The UX Research Reckoning is Here Watch this episode on YouTube

June 30, 202535 min

Episode 47: Nine Practical UX Research Impact Formulas with Nikki Anderson

My special guest is Nikki Anderson, who helps User Researchers go from overlooked to indispensable. You can work with Nikki to sharpen your strategy, communicate your impact, and influence decision-making. We’re pulling back the curtain today and recording our very first conversation together. Nikki Anderson, a User Researcher with 11+ years of experience, shares nine impact formulas for UX research. The 9 Practical UX Research Impact Formulas help teams unlock less familiar impact areas where we can measure the impact of our work. We also discuss challenges in AI research, including stakeholder buy-in and the importance of leveling tactical research to strategic. Action Items: Follow up on the Trust Value Management and Trust Coherence Algorithm resource mentioned. Use the document, which includes the 9 user research impact formulas and examples. Explore ways to start small when expanding research to new user segments, such as conducting usability tests with an elderly population. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and get involved: Contact Cathi Bosco Related interesting reads or resources The 9 Practical UX Research Impact Formulas to Use Nikki’s Substack and community – The User Research Strategist Research advice that doesn’t sound like it was written by a chatbot with a LinkedIn addiction Actual strategies to influence product decisions (instead of shouting into the void) Tools, templates, and real-talk examples from someone who’s done the job, screwed it up, fixed it, and made it work A community that knows what it’s doing and isn’t just here to drop “it depends” into the chat Trustable.tv Interview with the team behind the Trust Coherence Algorithm Podcast available on YouTube

June 10, 202552 min

Episode 46: Trustworthy, by Design with Rachel Maron and Sabino Marquez

You will not want to miss this conversation, trust me. Rachel Maron and Sabino Marquez discussed their work on operationalizing trust and the importance of trust in business. Rachel, co-founder and CEO of Trust Value Management, emphasized the need for trust to be measurable and scalable. Sabino, Chief Innovation Officer of Trustable, introduced the Trust Coherence Algorithm, which he invented, which models trustworthiness as a predictive financial asset. They highlighted the emotional supply chain, the impact of trust on UX, and the importance of trust in customer relationships. We also discussed the role of trust in attracting top talent, reducing churn, and the long-term benefits of maintaining trust. Action Items: Explore the Trustable.tv website and schedule a call with Rachel Maron. Integrate Trust Personas into go-to-market planning for the CRO, CMO, and CPO. GitHub Reinterpret the “security backlog” as “trust work” that needs to be prioritized. If you enjoy these conversations with Industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and get involved: Contact Cathi Bosco Related interesting reads or resources Trustable.tv The Slow Leak: How Trust Erodes in Digital Environments Plenty.ag Buffer.com Schedule a conversation with Rachel and Sabino What Makes an Experience Seem Innovative? – Jared Spool Podcast available on YouTube

May 20, 202549 min

Episode 45: Config Recap: What Product Teams Need to Know – with Joshua Marowitz

In this episode, I’m joined by Joshua Marowitz, Staff Product Designer at OneSignal, to unpack key takeaways from Figma’s Config 2025. We dive into quality and craft in human-centric design, and how AI is shaking up the design world, sparking excitement and unease across teams. We also explore today’s biggest challenges in design and product development, and highlight standout moments from the conference, including John Lepore’s vision for designing optimistic futures and Keegan McNamara’s bold take on the “maximalist theory of minimalism.” It’s a rich conversation full of insight and inspiration, don’t miss it. If you enjoy these conversations with Super ICs, support the podcast by becoming a sponsor, learn more and get involved: Contact Cathi Bosco Related interesting reads or resources The maximalist theory of minimalism with Keegan McNamara Designing positive futures with John LePore Joshua Marowitz: LinkedIn Config 2025: Crafting quality that endures with Karri Saarinen OneSignal Podcast available on YouTube

May 15, 202535 min

Episode 44: The State of WordPress in Higher Education – Share your voice! – with Rachel Cherry

WPCampus is launching a major research initiative, “The State of WordPress in Higher Education,” in partnership with Human Made. Join the conversation to explore the current landscape of WordPress in higher ed, uncover key challenges and opportunities, and gain insights into how web teams are shaping the digital future of academia. Project timeline and deliverables May 2, 2025: Launch the survey May 23, 2025: Close the survey July 10, 2025:Presentation webinar on key findings from the survey You will receive an invite upon completion of the survey July 14, 2025: Publication of findings report Rachel Cherry founded WPCampus in 2015 and has spent most of her career in higher education. The survey aims to gather insights on how people use WordPress in higher education today, and we hope listeners will take the time to fill it out to help the community. Related interesting reads or resources Complete the survey: https://wpcampus.typeform.com/wpinhighered Learn more: WPCampus Research Human Made Agency Slack Group: wordcampus.slack.com Podcast available on YouTube: https://youtu.be/5LwyymPwNcg

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