Responsibly Differenta„¢

Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl still matters (even if you’re not buying a $8M ad), how regional buys, social engagement & retail tie-ins can drive impact, and why mid-sized brands should rethink their Super Bowl strategy. No creative breakdowns here—just real talk about how smart brands win Super Bowl weekend without breaking the bank.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market. • Highlighting growing agency consolidations and expected impacts • Exploring opportunities for both global brands and regional challengers • Assessing innovation versus assembly line production in large agencies • Discussing accountability challenges in relationships with media tech partners • Evaluating talent retention amid hybrid work models • Analyzing risks of losing local journalism and increasing news deserts • Detailing how boutique agencies can maintain unique creative approaches • Encouraging a balanced future for media agencies amid a wave of consolidationEnjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and beyond.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we dive into the power of direct voter engagement—door-knocking, phone banking, and more—highlighting initiatives like SURJ, Vote Forward, and Vote Early Day to make voter contact accessible for beginners.The episode also emphasizes self-care, resilience, and virtual activism, sharing lessons from 2016. As we close, we focus on building supportive networks, equipping listeners with resources to sustain healthy engagement throughout election season.Election Related Resources from this EpisodeBallotpedia - enter your address and it will pull up your ballot with information and insights on candidates and issues on your ballot to help you make an informed choice.BLD SE GOTV kit - This is a kit pulled together by the B Corp community in the South East US for their B Corp Leadership Development conference that happened last month, has great resources for employersSURJ Phonebanking Opportunities - Phonebank to help move undecided voters and turn out the vote in this final week of the election cycleVote Forward - Write Letters to Voters, be sure to get in mail by 10/29Vote Early Day - Learn about your access to voting early or join a Vote Early Day CelebrationMental Health ResourcesNational Alliance on Mental Illness (NAMI) HelplinePhone: 1-800-950-NAMI (6264)Hours: Monday–Friday, 10 a.m.–10 p.m. ETText NAMI to 741741 for crisis support.Provides free mental health support and information.Crisis Text LineText: HOME to 741741Available 24/7Free, confidential text support from trained counselors for those in crisis.Suicide and Crisis LifelinePhone: 988 (Formerly the National Suicide Prevention Lifeline)Available 24/7Provides free, confidential support for people in distress and prevention and crisis resources.SAMHSA's National Helpline (Substance Abuse and Mental Health Services Administration)Phone: 1-800-662-HELP (4357)Available 24/7Offers treatment referral and information services for individuals and families facing mental health or substance use disorders.Trans LifelinePhone: 1-877-565-8860 (U.S.) or 1-877-330-6366 (Canada)Available 24/7Peer support run by and for trans people, offering emotional and financial support to trans individuals in crisis.The Trevor ProjectPhone: 1-866-488-7386Text: START to 678678Available 24/7A resource for LGBTQ youth providing crisis intervention and suicide prevention services.Veterans Crisis LinePhone: 988, then press 1Text: 838255Available 24/7Specialized support for veterans and service members in crisisEnjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the cycle of co-creation—connect, commit, celebrate—as foundational elements for leadership and organizational growth. From setting clear visions and tactical execution plans to managing the inherent volatility of the solar and green building sectors, Maria provides a comprehensive framework for achieving both business success and individual fulfillment. Her experience and dedication to using business as a force for good shine through her stories and strategies.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree in mechanical engineering and sustainability at the University of New Hampshire, Mikey's passion for sustainability is contagious. In this episode, Mikey recounts the unexpected beginnings of Scrapp at UNH, where a project aimed to avoid a five-page paper spiraled into an award-winning recycling app. With the university’s robust support, Mikey and his co-founder Evan transformed their innovative idea into a thriving business.With Scrapp's journey to becoming a B Corp certification, Mikey delves into their commitment to transparency, ethics, and community engagement. From the impact of AI in sorting efficiency to the broader implications of extended producer responsibility policies, this episode is packed with invaluable insights into the evolving landscape of waste management. Join us for an inspiring conversation that highlights the power of purpose-driven entrepreneurship and the potential for innovative solutions to create lasting environmental change.Clean neighborhoods can reduce crime, examples here & hereContact Mikey and Scrapp at https://www.scrapprecycling.com/supportLearn more about Scrapp at www.linkedin.com/company/scrapp or https://www.scrapprecycling.com/Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unilever to leading a company dedicated to championing mental health. Hanneke shares her passion for purpose-driven organizations and provides an in-depth look at OLLY’s revolutionary initiatives aimed at normalizing mental health conversations and fostering a supportive work culture.Learn more about OLLY’s social mission is here: https://www.olly.com/pages/mental-health-awareness-month Project Healthy Minds: https://www.projecthealthyminds.com/Stats: https://cdn.projecthealthyminds.com/reports/phm_state_of_mental_health_survey.pdfOlly’s 2023 social impact report, here.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Ready to discover how luxury travel can coexist with environmental stewardship? Join us as we sit down with Juan Marambio, Sustainability Manager, and Romina Da Pieve, Deputy Conservation Manager from Explora. These two passionate experts pull back the curtain on how Explora is driving conservation efforts across some of the world's most pristine natural reserves. From the unique ecosystems of Puritama to the breathtaking landscapes of Patagonia's Torres del Paine, you'll learn about the groundbreaking initiatives that are safeguarding these environments for future generations.Ever wondered how a workforce of 800 people can make a difference in small communities? Juan and Romina reveal Explora's hands-on conservation programs, from international staff working as park rangers to educational outreach for local youth on Easter Island. You’ll hear about the Terevaka Archaeological Outreach program, designed to instill environmental stewardship in the next generation, and the impactful roles high-profile guests play in inspiring broader environmental responsibility. This episode sheds light on how comprehensive and inclusive community engagement can lead to sustainable tourism and lasting conservation.Travelers, get ready to rethink luxury! We wrap up with a deep dive into sustainable practices in luxury travel. Discover how Explora harmonizes luxury and comfort with environmental responsibility, focusing on sustainable water usage, reducing carbon footprints, and preserving biodiversity. Juan and Romina share insights on transitioning to green energy, moving towards a zero-waste company, and the thoughtful construction of lodges that blend seamlessly with their natural surroundings. This episode will leave you inspired and informed on how purposeful travel can significantly contribute to conservation and sustainability efforts.B Tourism websiteB Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Can your travel adventures actually contribute to a better world? Discover in this eye-opening episode as we sit down with Rochelle Turner, head of sustainability at Exodus Travel Adventures, to uncover the delicate balance between exploration and environmental stewardship. Rochelle shares her personal and professional journey in advocating for sustainable tourism, offering actionable insights on how travelers can significantly minimize their carbon footprints while still savoring global wonders. We delve into the impact of aviation, the allure of distant destinations, and practical steps to ensure your travels are as green as they are unforgettable.Travel isn't just about ticking off bucket list destinations—it's about making a meaningful difference. We explore how responsible tourism can uplift local communities through fair wages, local produce, and clean environments. Rochelle discusses the interconnected nature of sustainability and the holistic approaches needed to achieve the UN's Sustainable Development Goals. With actionable tips for planning nature-positive tours, reducing plastic waste, and supporting protected areas, this conversation is a must for anyone looking to enrich their travel experiences while respecting the planet.Our mission doesn't stop at eliminating plastic waste by 2023. Despite setbacks from the COVID-19 pandemic, Rochelle shares inspiring efforts to provide clean drinking water without plastic and the importance of community collaboration. From innovative projects like creating eco-bricks in Indonesia to combating over-tourism by choosing responsible travel companies, this episode is packed with insights on how to travel mindfully. Join us and be a part of the movement to enjoy the privilege of travel while upholding our collective responsibility to the world. Don't forget to subscribe, rate, and spread the word about responsible living!B Tourism websiteB Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research WWF carbon footprint calculatorLearn more about the United Nations Sustainable Development Goals Responsibly Different™’s SDG podcastCitizen science reportsExodus travel foundationWhat’s a carbon handprint vs footprintEnjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website